Atul Tajave

Associate Partner

New York, New York, United States17 yrs 10 mos experience

Highly Stable

Key Highlights

19 years of global marketing experience
Led marketing strategies for multibillion-dollar IT firms
Expert in digital marketing and brand management

Stackforce AI infers this person is a Marketing Communications expert in the IT and Financial Services sectors.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementMarketing Communications

Other Skills

Digital MarketingCorporate CommunicationsPR & MediaContent CreationBrandingAccount-Based MarketingSocial Media MarketingMarketing AutomationDigital MediaBusiness StrategyLead GenerationAccount ManagementStrategic CommunicationsCampaign ManagementCommunication

About

As an accomplished Marketing Communications leader with a proven track record of success, I possess a unique blend of creativity, collaboration, self-motivation, and results-driven approach. With over 19 years of experience spanning across diverse regions such as North America, Europe, India, and APAC, I have effectively led global corporate marketing strategy and branding initiatives for multibillion-dollar IT firms. My extensive project management skills coupled with exposure to both international and domestic IT/Financial Services markets have honed my ability to handle multiple assignments with ease and deliver impactful results. Some of my core areas of expertise include: • Web and Social Media Marketing • Corporate Communications (Internal & External) • Marketing Strategy & Operations • Brand Positioning & Management • Account-Based Marketing • Employer Branding • Corporate Films & AVs • Sales Collateral • PR & Media

Experience

17 yrs 10 mos

Total Experience

4 yrs 11 mos

Average Tenure

2 yrs 11 mos

Current Experience

Coforge

Senior Director & Head of US Geo-Global Marketing & Communications

May 2023 – Present · 2 yrs 11 mos · Princeton, New Jersey, United States · On-site

My role at Coforge:
As the Head of Global Marketing & Communications and US Geo Lead at Coforge North America, I lead strategic digital marketing initiatives (including social media marketing, corporate website management, and digital platforms), corporate communications, PR & Media, content creation, branding efforts, and innovative Account-Based Marketing (ABM) tailored specifically for the North American market. With over 17 years of experience in the technology, media, and telecommunications sector, I have collaborated closely with Coforge's executive leadership team to develop and execute strategic marketing initiatives that align with the company's vision and goals.
My expertise lies in leveraging digital marketing technologies and data-driven insights to optimize campaign performance, enhance brand visibility, and drive business growth. Under my leadership, my team has achieved remarkable results, including a double-digit growth in company followers, overall engagement rate and substantial growth in revenue opportunities.
About Coforge
Coforge is a $1.6 bn+ global digital services and solutions provider, that enables its clients to transform at the intersect of domain expertise and emerging technologies to achieve real-world business impact. A focus on very select industries, a detailed understanding of the underlying processes of those industries and partnerships with leading platforms provides us a distinct perspective. Coforge leads with its product engineering approach and leverages Cloud, Data, Integration and Automation technologies to transform client businesses into intelligent, high growth enterprises. Coforge’s proprietary platforms power critical business processes across its core verticals. The firm has a presence in 23 countries with 34,000 employees and 30 delivery centers across nine countries.

Digital MarketingCorporate CommunicationsPR & MediaContent CreationBrandingAccount-Based Marketing+2

Synechron

7 roles

Director and Head of North America/India-Global Marketing & Communications

Promoted

Apr 2020 – Apr 2023 · 3 yrs

Head of Synechron North America & India
Overseeing implementation of the Global Marketing & Branding strategy - including campaigns, events, digital marketing, advertising, employer branding, corporate audio videos, and PR.
Lead end-to-end strategy and execution of marketing campaign for Synechron's 13 Global Financial Innovation Labs(FinLabs) across US, India, and EU.
Elevating the brand and organization profile through strategic marketing campaigns that impact businesses.
Working closely with the company’s leaders and enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
Working with C-level executives to develop messaging and measurable global communications strategies. Planning & budgeting annual marketing spend for Synechron.
Set and execute the global marketing strategy including PR, thought leadership content development, brochures, collateral, events, awards, speaking opportunities, and digital marketing including video and social media.
Developing and delivering marketing and communications strategies for the organization by ensuring that high-quality services are delivered effectively, efficiently, and consistently, whether it is direct or indirect communications.
Improving the quality of marketing deliverables by studying, evaluating, and re-designing processes; recommending changes to content, art, and production process.
ABOUT SYNECHRON
Synechron is a global digital transformation consulting firm for large financial services and technology firms. Synechron uniquely delivers these firms' end-to-end Consulting, Data, Design, Cloud, and Engineering with expertise in wholesale banking, wealth management, and insurance as well as emerging technologies like Blockchain, Artificial Intelligence, and Data Science.
Based in New York, the company has 17 offices around the globe, with over 14,000 employees producing over $850M+ in annual revenue.

Marketing AutomationDigital MediaBusiness StrategyLead GenerationAccount ManagementStrategic Communications+2

Associate Director & Head of India/North America - Global Marketing & Communications

Promoted

Feb 2018 – Apr 2020 · 2 yrs 2 mos

To create, implement and oversee marketing communication programs for internal & external clients, which effectively describe & promote Synechron's services in the Banking, Financial Services & Insurance (BFSI) domain.

CommunicationMarketing AutomationDigital MediaLead GenerationStrategic CommunicationsMarketing Communications

Sr. Manager - Global Marketing & Communications

Apr 2017 – Jan 2018 · 9 mos

CommunicationDigital MediaMedia StrategySocial MediaSocial Media AdvertisingMarketing Communications

Manager - Global Marketing & Communications

Promoted

Feb 2015 – Mar 2017 · 2 yrs 1 mo

CommunicationDigital MediaMedia StrategySocial MediaSocial Media AdvertisingMarketing Communications

Assistant Manager - Global Marketing & Communication

Jan 2013 – Jan 2015 · 2 yrs

Communication

Lead - Marketing

Promoted

Jan 2011 – Dec 2012 · 1 yr 11 mos

Communication

Sr. Associate - Marketing

Nov 2010 – Jan 2011 · 2 mos

Nokia india pvt ltd

Regional Account Manager (Brand Management)

Sep 2009 – Oct 2010 · 1 yr 1 mo · Pune · On-site

Handle all NPD (Nokia Priority Dealers) centres in Pune for ensuring effective Marketing & branding activities.
Develop market brand positioning and messaging that highlights Nokia’s differentiated value.
Collecting customer feedback and market research
Keeping up to date with products and competitors and devising a marketing plan accordingly
Interacting with marketing leads to formulate and supervise the regional marketing budget
Assisting the marketing director to develop creative branding strategies
Analyzing local competition and strengthening the company’s brand position in assigned regional areas

Brandz360 media pvt. ltd.

Manager-Corporate Accounts

Feb 2008 – Sep 2009 · 1 yr 7 mos · Pune District, Maharashtra, India · On-site

Manage, guide & train a team of account executives in order to generate revenues & value for the organization.
Examine and develop client, advertising business strategies and given valuable solution based advertising program recommendations.
Co-ordinate the entire communication value chain for an existing portfolio of accounts.
Achieving business goals by working in a team-oriented environment.
Helping non advertisers or new connections for advertising & media in order to convert them into accounts.
Defined each client's corporate identity and brand message by delivering effective marketing collaterals, participation in trade shows, online PR activities, Sales promotional & BTL activities.

Indoglobal mass media pvt. ltd.

Account Manager (Advertising & Media)

Sep 2006 – Feb 2008 · 1 yr 5 mos · Pune · On-site

Plan & execute entire communication value chain for an existing portfolio of corporate clients (accounts).
Define each client's corporate identity and brand message by delivering effective marketing collateral's, encourage participation in trade shows, online PR activities, sales promotional & BTL activities.