Oct 2024 – Oct 2025 · 1 yr · Australia · Remote

• At Alchemy Partners, I help online brands grow faster and easier on Shopify. I work with stores making $3M–$20M a year and guide them through the full journey: finding new customers, turning visits into sales, and keeping buyers coming back.
• I use my Shopify know-how and simple AI tools to cut out wasted time and make hard jobs easier. This means brands can spend less time fixing problems and more time building strong customer ties. I also help with store moves, lowering ad costs, boosting repeat sales, and setting up smart email flows that grow revenue in a steady way.

Jan 2024 – Oct 2024 · 9 mos · Brisbane, Queensland, Australia · Hybrid

• As the Ecommerce Manager at Mocka, I'm driven by the challenge of boosting online sales and growing revenue. I bring a diverse skill set, combining analytical thinking, effective people management, and technical prowess to lead my team and collaborate with multiple agencies.
• In just two months, I've already made a significant impact by successfully transitioning our site to the Shopify platform, resulting in an enhanced customer experience. Moving forward, my goal is to continuously optimise Mocka's online presence and implement strategies to drive sales growth. I make the revenue graph go up and to the right!

Jun 2018 – Mar 2024 · 5 yrs 9 mos · Greater Brisbane Area

• Best Bone Broth is an Australian-owned health food brand with a range of products manufactured in Australia and retailed globally via eCommerce platforms including Amazon and Shopify.
• Harnessed consumer research and digital analytics to identify market opportunity and develop the vision and eCommerce strategy for Best Bone Broth:
• − Built and scaled the brand from $0 to $2 Million+ in annual sales, expanding the product range (13 SKUs) and achieving year-on-year growth in revenue, profitability, and brand performance
• Initially launched and developed the brand via the Amazon platform, harnessing analytics to monitor and optimise all brand listings:
• − Managed SEO and paid advertising on the Amazon platform, driving continuous improvement in return on marketing Investment (ROMI) through a data-driven approach
• Developed and launched an eCommerce website, with Shopify, to enable ownership of the customer journey, build customer engagement, improve retention, and drive sustainable margin growth:
• − Integrated various APIs, including Clavio, to automate marketing and optimise CX
• − Established global fulfilment capabilities and managed logistics of shipping to 3 continents
• Negotiated and managed strategic partnerships with Australian manufacturers, ensuring ethical and sustainable practices across the supply chain to meet and exceed certification requirements
• Navigated the business through the impact of COVID-19 achieving significant growth whilst working collaboratively with supply chain partners to mitigate emerging risks and develop creative solutions to keep up with customer demand

Sep 2017 – May 2018 · 8 mos · Greater Brisbane Area · Hybrid

• Borderfree is a Software as a Service (SaaS) provider to global clients in the eCommerce sector, providing solutions for automatic redirect of customers to the brands’ local websites.
• Managed a portfolio of customer accounts, including global retailers, consulting actively with them and working as a trusted advisor to optimise the benefits of Borderfree solutions for each customer:
• − Delivered credible business and technical advice, informed by market insights and digital analytics, to support clients in improving CX, optimising sales conversion rates, and enhancing customer retention
• − Consistently delivered measurable improvement in top and bottom-line performance for clients
• Demonstrated expert knowledge of various eCommerce platforms and APIs, and basic programming skills, to assist clients with troubleshooting technical issues and resolving bugs
• Worked collaboratively with clients to develop and execute targeted marketing plans and campaigns to drive new customer acquisition and maximise sales conversion rates
• Delivered continual analysis to proactively identify risks and opportunities to optimise the eCommerce funnel, harnessing insights to inform the product development roadmap
• Led cross-functional project teams to plan and execute new product rollouts and updates

Nov 2015 – Aug 2017 · 1 yr 9 mos · South Africa · Hybrid

• Retail Fusion is a digital consultancy working as a trusted partner to retail brands to develop, launch, and optimise eCommerce strategies.
• Worked as a trusted strategic advisor and business partner to established retailers and start-up eCommerce brands, providing expert technical knowledge to develop, execute, and optimise the eCommerce strategy:
• − Facilitated customer journey mapping with clients to draw out process requirements, develop technical specifications, and select appropriate platforms and APIs:
• Delivered expert advice regarding fulfilment and logistics requirements for each client
• − Partnered with third-party vendors and developers to develop websites and user interfaces, optimise eCommerce platforms (including Shopify and Woocommerce), and integrate best-in-class APIs and payment providers (Stripe)

Apr 2013 – Nov 2015 · 2 yrs 7 mos · Johannesburg Area, South Africa

• WeChat is China’s largest social media company and launched in Africa in 2012.
• Managed market development and go-to-market launch of the WeChat Official Account product for B2B customers, consulting actively with brands to understand desired functionality, inform the product development roadmap, and identify opportunities to monetise the platform
• Led integrated, multichannel marketing campaigns to communicate the offering, engaging brands, and consumers/platform users
• Designed and delivered product and user training for clients and content teams, ensuring WeChat featured as a key communications channel in all future content plans
• Nurtured strategic partnerships with major mobile networks (in Africa) including MTN and Vodacom

Jun 2012 – May 2013 · 11 mos · Johannesburg Area, South Africa

• Developing client and sales pipeline
• Performing full client account management function to discover new recruitment and training opportunities and to ensure satisfaction
• Engaging in commercial negotiations for clients
• Procuring and recruiting employees for digital marketing industry
• Training clients and employees on digital platforms and marketing concepts
• Change management of traditional marketers to embrace and understand digital marketing

Jan 2011 – May 2012 · 1 yr 4 mos · Johannesburg Area, South Africa

• Introducing successful strategies and processes to develop additional revenue streams and increase traffic levels
• Overseeing new features and products for the Sowetan LIVE and Sunday World properties on platform including mobile, web and tablet devices
• Launching mobile and dating websites, re-launching blogs and content offerings on tablets
• Performing complete analysis with numerous stakeholders including project managers, development teams, management and sales employees
• Overseeing website development
• Compiling test cases and ensuring websites are ready for launch

Jan 2009 – Dec 2010 · 1 yr 11 mos · Johannesburg Area, South Africa

• Working closely with support staff, clients and development teams to build and enhance committed working relationships and resolve product issues
• Managing and mentoring support employees
• Stakeholder management
• Ensuring exceptional quality of patching and bug fixing through accurate testing and rollout
• Monthly reporting to management