Oct 2020 – Jan 2025 · 4 yrs 3 mos · India

• Building a brand with purpose

Jun 2019 – Feb 2024 · 4 yrs 8 mos

• Currently making ends meet to boost my passion venture. Managing Sales, Marketing, Social media marketing for @Magpie Retreat, our 1st boutique property for experiential vacations. DM for partnerships and more info

Jan 2018 – May 2019 · 1 yr 4 mos · Mumbai Area, India

• Currently wearing two hats - Video and Agency Development for Twitter in India. Working cross functionally with Sales, Marketing, Content Partnerships and Comms to launch new solutions and drive revenue..
• Now also shaping agency strategy for Twitter to drive year on year revenue growth across all ad products, shaping agency contracts with mid and senior level agency relationships. Building partnerships for content and innovations to drive overall agency strategy. Generating business via agencies to unlock video and non video revenue.

Nov 2016 – Jan 2018 · 1 yr 2 mos · Mumbai Area, India

• Currently leading launch of Instream Pre Roll ads on Twitter and premium engagement Video ad products- Working with brands, agencies, publishers to cross functionally manage the launch of this new ads solution on Twitter.
• As DRI for launching Instream Video Ads and Instream Video Sponsorships in India : Program managing GTM strategy and roll out of media and content partnerships across news, entertainment, sports and creators.
• Rolling out solutions for advertisers to leverage the excellent content created for exclusively for Twitter and on Twitter by partner publishers and creators, for their offline and online marketing strategies.
• Leading the planning, prioritisation, pipelining, designing, revenue assessment/sizing for the content monetisation projects for India and rolling these programs out to sales teams. Interfacing between sales and content partnerships teams to successfully program manage media monetisation projects
• Working cross functionally with, multi country teams ranging from sales, content partnerships, live, product research, pr and marketing across APAC @Twitter.
• Also driving launch and adoption of premium video formats for performance marketing on Twitter and Twitter Audience Platform. Recently rolled out Mobile App Promotion solutions via Video app cards on Twitter and Twitter Audience Platform

Jan 2015 – Nov 2016 · 1 yr 10 mos · Mumbai Area, India

• Driving product strategy and adoption for Twitter Brand and Performance products.
• Brand:
• Driving adoption of Brand products and solutions for India market. These solutions allow advertisers to use Twitter as a medium for launch, awareness, engagement and consideration objectives. Focusing on launching beta and alpha tests for new formats and also working with sales teams to drive scalable adoption of winning formats like video, live video and much more.
• Performance:
• Focusing on India, China and Korea Markets. Currently building Twitter Ads footprint for Mobile App Promotion plus App Re-engagement ad products and also Direct Response Ad products for all types of brands across e-commerce, travel, banking, insurance, starts ups and lots more.
• Focused on product adoption, commercialization, training, new product roll outs while working with cross functional product teams, sales teams, agencies and clients. Working with partners in the digital ecosystem to drive performance optimization, measurement and content development for performance marketing.

Jan 2014 – Jul 2015 · 1 yr 6 mos

• I started the media vertical @ZipDial. My experience under this role has been very robust. It has allowed me to really understand what it takes to build a new business and what challenges a business has to face when launching products and solutions catering to a different industry within an existing business.
• I have driven the overall go to market strategy, new business development, vertical marketing, product marketing and operational efforts under this role. I have spearheaded partnerships and alliances that have driven new business development for this vertical through external alliances with key partners like Facebook and Twitter.
• Being an interface between product managers and media sales team I have defined the positioning and pricing strategies for the media solutions. Solutions are being used by leading broadcasters, movie houses, government bodies and celebrities.

May 2013 – Jan 2014 · 8 mos

Dec 2011 – Mar 2012 · 3 mos

• I was involved in the early stages of development for the Zomato Events Vertical. Role involved developing business understanding of a new online ticketing market, developing a new client list to monetise this vertical and tapping into existing clientale for revenue potential within this stream. Strategy and Business Development were key components of my stint at Zomato.

Jan 2011 – Jan 2011 · 0 mo

• Short Project at Ritu Kumar - Was working with the senior team in developing a business model for an initial stage idea ( Recommender system for Fashion Industry)

Jun 2007 – Feb 2011 · 3 yrs 8 mos

• I was responsible for leading teams of 4-5 junior analysts on parts of short/long consulting projects with minimal supervision of a team manager. My role included driving analysis, solving roadblocks, supervising the work of analysts on my team and preparing client output materials. This included providing guidance/coaching and error checking my team’s work. On simpler projects my role extended to managing client communication while driving the team output. I provided coaching and feedback to junior analysts for their career progression. Besides regular project work, I was also involved in other office roles such as recruitment, training, voluntary programs, events.