Dan Sherrard-Smith

Founder

Camberwell, England, United Kingdom13 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Shifted £1.2 billion into the green economy.
Achieved best-ever deal in Dragons' Den history.
Scaled multiple startups to significant revenue.

Stackforce AI infers this person is a B2B SaaS and Fintech expert with a strong focus on sustainable business growth.

Contact

Skills

Core Skills

B2b Lead GenerationPersonal Branding

Other Skills

Revenue & Profit GrowthSocial SellingStrategic PartnershipsExecutive CoachingChange ManagementStakeholder ManagementTeamworkManagementStrategyBusiness Process ImprovementPerformance ManagementTeam ManagementBusiness StrategySalesforce.com AdministrationSQL Server Reporting Services (SSRS)

About

If you’re a purpose-led founder or expert and LinkedIn isn’t bringing you leads and sales, you don’t need to “try harder”. It’s because LinkedIn has changed The platform now decides who you’re “for” based on your profile, your content, and who you engage with. And this is a great thing for impact founders because it rewards clarity, credibility and real relationships. Over the last 3 years, I’ve been building my climate startup MotherTree through LinkedIn: 90% of our revenue came from people who found us on LinkedIn We’ve partnered with major organisations including the NHS And shifted £1.2 billion into the green economy All as a result of showing up on LinkedIn. That led us to launch Impact Creator. We help impact-driven founders, consultants and coaches build a visible personal brand and a simple lead system on LinkedIn that: 1️⃣ grows an audience of buyers (not just peers) 2️⃣ brings warm, qualified conversations into your inbox 3️⃣ makes you easier for AI search tools to recommend you This is for you if: you know you can deliver, but feel like you have “no audience to sell to” you’re tired of chasing referrals and having inconsistent sales months you want visibility that matches your expertise, without turning into a full-time content creator – If you want a practical starting point, message me “BLUEPRINT” and I’ll share the guide we use to retrain the algorithm over 90 days. Sign up to our latest free workshop: impactcreator.co If you’re ready to scale your impact, reach out: dan@mymothertree.com

Experience

Impact creator

Founder & CEO

Jun 2024 – Present · 1 yr 9 mos

Helping Founders turn LinkedIn into a predictable revenue channel.
Most founders are sitting on a goldmine of expertise but are invisible to the people who need them most.
I fix that.
At Impact Creator, we do not teach "social media." We install a B2B growth engine.
The Problem: Founders are posting content that gets likes from peers but is ignored by buyers. They are trapped in an "echo chamber" because the algorithm creates clusters based on poor engagement habits.
The Method: We implement the Impact Creator framework. A system designed for the 2026 algorithm. We align your Profile, Content, and Engagement to ensure LinkedIn brings you leads and clients.
The Outcome:
Clients scaling from 0 to 100+ qualified leads per week.
Raising capital (£350k+) purely through organic visibility.
Landing spots on top-tier podcasts (Apple #1 Business).
This is the exact system I used to build my own companies. Now I hand you the playbook.
✅ MotherTree: We scaled from 0 to over 100 quality leads per week, driving more appointments and sales. This visibility led to appearances on top podcasts like the #1 Apple Podcast for Business and the #1 Spotify Financial Podcast. To date, we have shifted over £1.2 billion into the green economy.
✅ Impact Coaching Business: Achieved £50,000 in revenue in their second month of using the system.
✅ Culture Improvement Specialist: Closed a £10,000 deal from a single LinkedIn post.
✅ Sustainability Course Provider: Gained 20,000+ followers in under six months, with a post reaching 300,000+ impressions and over £15,000 in revenue.
Built for impact founders, directors, consultants and sustainability leaders.
DM me to find out more

Revenue & Profit GrowthB2B Lead GenerationSocial SellingStrategic PartnershipsExecutive CoachingPersonal Branding

Mothertree

Founder

Jan 2022 – Present · 4 yrs 2 mos

Moved £1.2bn into the Green Economy. Saved UK businesses millions in carbon & costs.
This company is the "Proof" behind the method.
We are on a mission to decarbonise the UK financial system. But having a mission wasn't enough; we needed distribution.
I used the specific LinkedIn growth strategies I now teach to:
1️⃣ Bypass traditional gatekeepers and reach CFOs directly.
2️⃣ Secure high-level partnerships without a massive ad budget.
3️⃣ Position MotherTree as the leader in green finance.
Key wins:
+ Shifted £1 billion+ into the green economy.
+ Validated that you do not have to choose between Profit and Impact. You can have both.

Rightcharge

Advisor & Investor

Sep 2021 – May 2022 · 8 mos

Growth advisor to the CEO of Rightcharge, an early-stage rapid growth startup in electric vehicle charge point & tariff comparison.

Look after my bills (y combinator w18)

Co-Founder

Oct 2017 – Aug 2021 · 3 yrs 10 mos · London Area, United Kingdom

From Zero to 8-figure exit. Dragons' Den Best Ever Deal.
Built the product and growth engine that scaled to 800k customers.
Achieved the best-ever deal in Dragons' Den history.
Saved the British public £128m.
Executed an 8-figure exit to a major UK brand.
This role taught me that a great product dies without great distribution. LinkedIn is the distribution layer for the modern B2B founder.

Starfish

Co-Founder & CPO

Jan 2016 – Jul 2017 · 1 yr 6 mos

Founded The Starfish Group (UK), a UK based charity focused on creating stronger local communities.
Responsible for the strategy and delivery of the systems underpinning The Starfish Group (UK).
Launched Good Company, a service connecting lonely people with volunteers who live nearby.
Designed, launched and maintained the website and supporting data infrastructure.
Lead configuration of Salesforce.com - the CRM system underpinning Good Company.

Ovo energy

2 roles

Product Manager

Sep 2014 – Jun 2016 · 1 yr 9 mos · Greater Bristol Area, United Kingdom

Launched OVO Communities - £0 to £7m revenue in first year.
Led the implementation of OVO Communities, a business reintroducing municipal energy to the UK after a gap of nearly 70 years.
OVO Communities won the 2015 European Utility Award for best utility initiative, and the 2016 Verdantix award for utility customer innovation.