Jul 2024 – Jul 2025 · 1 yr · Singapore · On-site

• Owned Privacy & Responsibility Product Analytics initiatives at global scale
• 1. Developed AB Test experiment design (e.g define success metrics, experiment duration etc) based on product hypothesis, analysed the result and recommended the decision for the next step
• 2. Developed the data event tracking design and advised the implementation to the engineering team, and conducted data event tracking QA in order to ensure users' behavior data quality
• 3. Developed self-serve analytics dashboards for various stakeholders in order to provide insights on timely basis and reduce turnaround on data request
• 4. Conducted data analysis on business performance, users' funnel, and users' behavior on the features to various stakeholders, such as Product Managers, Designers and Engineering team, in order to identify and validate users' pain points
• 5. Collaborated with Product Managers to define OKRs and developed dashboards to track OKRs on timely basis

Jul 2023 – Jun 2024 · 11 mos · Singapore

• Owned Subscription Product Analytics initiatives for APAC and EU markets

Jan 2022 – Jun 2023 · 1 yr 5 mos · Singapore

• Owned Subscription Product Analytics initiatives for APAC and EU markets
• Developed AB Test experiment design (e.g define success metrics, experiment duration etc) based on product hypothesis, analysed the result and recommended the decision for the next step
• Developed the data event tracking design on App & Web platform, advised the implementation to the engineering team, and conducted data event tracking QA in order to ensure users' behavior data quality
• Developed data pipelines from backend and client source using dbt/Airflow for dashboarding and ad-hoc data analysis
• Developed self-serve analytics dashboards for various stakeholders in order to provide insights on timely basis and reduce turnaround on data request
• Conducted data analysis on business performance, users' funnel, and users' behavior on the features to various stakeholders, such as Product Managers, Designers, UXRs, Engineering, and Marketing team, in order to identify and validate users' pain points so that product initiatives and strategies could be planned to increase subscribers and decrease churn
• Collaborated with Product Managers to define Subscription OKRs and developed dashboards to track OKRs on timely basis
• Coached and mentored junior analysts to help grow professionally and personally and to enhance better and faster analytical support to the team

Apr 2021 – Dec 2021 · 8 mos · Singapore

• Agent-side Analytics and DataSense
• Developed PropertyGuru data product (DataSense) using embedded Tableau dashboard that provides tailored
• property insights to property agents in order to enhance agents’ role as a trusted data-driven
• property advisor for property buyer and seller
• Developed data transformation process for property market data obtained from various external
• sources such as property agencies and government data and collaborated with data engineer to
• automate rapid ingestion to the data product
• Collaborated closely with User Research and UI/UX team to research on dashboard design for data product based on agents’ feedbacks in order to provide insightful data product with great user experience
• Coached and mentored junior analysts to help grow professionally and personally and to enhance better and faster analytical support to the team

Jun 2019 – Mar 2021 · 1 yr 9 mos · Singapore

• Agent-side Analytics
• Developed internal analytical dashboards and reporting tools using Looker for leadership team, regional marketing, product managers, and pricing team to track Key Performance Indicators (KPIs) and
• help to provide data-driven actionable insights
• Built and maintained data models and its documentation from internal database and Google
• Analytics in order to provide business intelligence solutions to address the business requirements
• Developed ad credit depletion forecasting report to Sales team using statistical modelling that
• enabled more targeted and proactive ad credit sales approach to agents
• Collaborated with Automation Engineer and Finance team to develop and automate discretionary
• ad-credit revenue reporting from NetSuite and internal database with 100% completeness and
• accuracy

Feb 2017 – Sep 2018 · 1 yr 7 mos · Singapore

• Dry Etch (GIGA)
• Implemented working knowledge of JMP statistical analysis (mean and variance comparison using T-Test analysis) to utilize new equipment evaluation to improve fabrication productivity and capacity by 50%
• Analyzed new semiconductor processes by constructing Response Surface Modelling to understand parameters’ relationship, determine process margin and optimize process
• Executed Lean Six Sigma (Statistical Process Control) and Root Cause Analysis for process improvement to deliver refined quality of semiconductor processes
• Collaborated regularly with diverse teams: Equipment Engineer, Yield Engineer, Manufacturing Engineer, and Industrial Engineer to optimize and improve processes

Sep 2016 – Jan 2017 · 4 mos

Aug 2015 – Aug 2016 · 1 yr

• Performed rigorous financial audit data analytical procedures using Microsoft Excel (VLOOKUP, pivot table, solver) to analyze financial data
• Led a team of associates and able to apply decision making skills throughout financial audit period in fast moving work environment
• Managed professional networking with cross-functional client staffs (Operation, Finance, HR) via excellent communication skills and on-time result deliverables
• Passed all Singapore Qualification Programme (SQP) - Foundation modules with 3 distinction awards

Jan 2014 – May 2014 · 4 mos · 90 Woodlands Ave 7, Singapore

• Developed VBA Macro Excel for data analysis of Recording Media Operation. Developed script for determining performances of the media of the hard disk. Assisted the engineers for improvement of the product.

Jun 2013 – Jun 2013 · 0 mo · DKI Jakarta, Indonesia

• Observed the control system of the flour mills and production site. Assisted the engineers to improve the quality of the product.