Aarti Sheth Cooper — Co-Founder

Hi, I’m Aarti Cooper, Partner and Co-Founder at Idea Studio World! Idea Studio World is a branding and content writing agency with a passion for customer-centric solutions. I did my bachelor’s in International Business and Marketing at Drexel University. After completing my undergrad, I went to the London School of Economics, where I pursued my master’s in International Employment Relations. In 2008, I joined Tara Jewels, splitting my time between New York and Mumbai. I actively focused on sales and servicing blue-chip institutional retail clients like Walmart, JC Penney, Kay, and Zales. I stepped into the world of branding by a lucky accident during a sabbatical. Working in the D2C space under a true promoter mindset opened my eyes to the power of digital and performance marketing. I became captivated by the impact of branding and platforms like LinkedIn in building a brand. This world of digital marketing felt like a whole new landscape I was ready to dive into. So, after a brief stint at Beyond Design, I decided to forge my own path. With a vision to create a space rooted in creativity, strategy, and authenticity, I co-founded Idea Studio with Riddhi. Today, we work with clients across various industries, such as hospitality, apparel, FMCG, start-ups, and luxury real estate, to create engaging and impactful visuals and communications. Our clientele includes brands like Taj Holidays, Cred, Westside, Tata Croma, Dynamix Group and Saffron Stays. Feel free to drop me a 'hi' if you think I can help you with anything.

Stackforce AI infers this person is a branding and marketing expert with extensive experience in customer engagement and business development.

Location: Mumbai, Maharashtra, India

Experience: 18 yrs 8 mos

Skills

Brand Strategy
Business Development

Career Highlights

Co-founded a successful branding agency.
Expert in customer-centric branding strategies.
Extensive experience in B2B and B2C marketing.

Work Experience

Idea Studio World

Founder and Partner (6 yrs)

Beyondesign

Content And Business Head (9 mos)

Tara Jewels Limited

Vice President (3 yrs 2 mos)

Group General Manager (1 yr 11 mos)

General Manager Merchandising & Sales (3 yrs 1 mo)

Retail Sales Representative (8 mos)

Deputy General Manager (1 yr 5 mos)

Deputy General Manager (1 yr 1 mo)

Condé Nast Traveller india

Freelance Travel Writer (13 yrs 5 mos)

Education

Master of Science (M.Sc.) at The London School of Economics and Political Science (LSE)

Bachelor of Science (BSc) at Drexel University

Bachelor of Business Administration - BBA at Drexel University

at H.R. College of Commerce and Economics

Aarti Sheth Cooper

Co-Founder

Mumbai, Maharashtra, India18 yrs 8 mos experience

Highly Stable

Key Highlights

Co-founded a successful branding agency.
Expert in customer-centric branding strategies.
Extensive experience in B2B and B2C marketing.

Stackforce AI infers this person is a branding and marketing expert with extensive experience in customer engagement and business development.

Contact

Skills

Core Skills

Brand StrategyBusiness Development

Other Skills

BrandingContent WritingCustomer ExperienceCommunicationConsumer BrandingStart-up VenturesBrand Content WritingJewelryWritingManagementGrammarSalesCustomer ServiceSocial MediaStart-ups

About

Experience

Idea studio world

Founder and Partner

Mar 2020 – Present · 6 yrs · On-site

Idea Studio World is a branding and content writing agency with a passion for customer centric solutions.
We are grounded in the belief that any brand, no matter how nascent or niche, can deliver a holistic experience through its visuals, communications and customer touchpoints
In the past 4.5 years, we’ve wrked with 40+ brands in various industries like FMCG, Luxury, Real Estate, Pharma, Fashion, Food & Beverage, Apparel and more.
You can connect with us at aarti@theideastudio.in

BrandingContent WritingCustomer ExperienceBusiness DevelopmentBrand Strategy

Beyondesign

Content And Business Head

Apr 2019 – Jan 2020 · 9 mos · Mumbai, Maharashtra, India

14-year-old, all girls based content and design studio, practicing process driven, functional design and purposeful content.

Tara jewels limited

6 roles

Vice President

Apr 2015 – Jun 2018 · 3 yrs 2 mos

VP of strategy and business development for exports division. In addition to overseeing other responsibilities, took over end to end responsibilities for Tara’s Europe division- this included sales, merchandising, product development, costing and control.

Group General Manager

Promoted

Dec 2013 – Nov 2015 · 1 yr 11 mos

Lead multiple teams with responsibilities related to Sales, merchandising, costing and control

General Manager Merchandising & Sales

Promoted

Oct 2010 – Nov 2013 · 3 yrs 1 mo

Returned to the mumbai head quarters to take over back-end sales support for the company’s US division, at the same time continued to attend most overseas retailer client meetings. Trained in merchandising and costing for for Tara Jewel Group’s worldwide product lines. Also assisted the CMD on all aspects related to launching the company IPO in December 2012

Retail Sales Representative

Promoted

Jan 2010 – Sep 2010 · 8 mos

Moved to Tara Jewels’s NY office to gain first-hand experience of B2B sales, selling jewelry directly to large instructional clients. Had the privilege to sell to blue-chip retailers like Walmart, JcPenny, Signet corporation and more.

Deputy General Manager

Aug 2008 – Jan 2010 · 1 yr 5 mos

Returned to last position post completion of MSc degree.

Deputy General Manager

Dec 2005 – Jan 2007 · 1 yr 1 mo

Helped set up Tara Jewels domestic production factory in MIDC. Merchandised an exclusive line and started domestic sales of jewelry within Mumbai.
Worked on the successful integration of Tara Jewels with M.Fabrikant & Sons (USA) assisted on all aspects of streamlining the joint company including supply chain management , systems integration, order processing, vendor management, inter-company sales, merchandising and pricing.