Feb 2023 – Nov 2023 · 9 mos · Cologne, North Rhine-Westphalia, Germany · Remote

• Initiated "K-card" persona workshop for the loyalty points collection program;
• Conceptualized and delivered design solutions for the "K-card" program and the exploration team while working with multiple engineers and product managers;
• Conducted qualitative and quantitative user testings

Jan 2022 – Jan 2023 · 1 yr · Berlin, Germany · Hybrid

• Created the first-ever Accessibility lens base on user interviews with disabled customers；
• Set up the baseline for Accessibility, Diversity & Inclusion topics across Zalando by benchmark online platforms using both qualitative and quantitative methods (over 100 pages);
• Mentored a junior designer with a focus on managerial growth, helping shape both their path and the broader team culture;
• Collaborate on various design topics such as the Zalando design system and Zalando design community branding;
• Flexed the "engineer muscle" and increased team productivity by automating thousands of assortments for the Adaptive fashion project 🤓 👾

Jul 2020 – Jun 2022 · 1 yr 11 mos · Berlin, Germany · Hybrid

• Mentored and guided 2 junior designers, contributing to a stronger and more confident design team;
• Delivered product solutions for both iOS and Android in a cross-functional Agile setup;
• Identified and prioritized new user needs base on both qualitative and quantitative data;
• Elevated the whole user experience by conducting Usability Testing and by re-defining user flows;
• Launched the brand new product since Christmas 2020, yay! 😆 📲

Jan 2019 – Jan 2020 · 1 yr · Berlin Area, Germany

• One of only 2 product designers on the team; led the creation of a brand-new homepage in response to COVID, applying refreshed branding from scratch;
• Collaborated closely with 8 developers(FE&BE), 6 product managers and 4 brand designers in a cross-functional team; Defined, designed and developed new features and interface for member growth team;
• Planned usability test, built mockups and prototypes for the brand new free trial and check outflow, which is going to be launched in 8 European countries with the estimation of bringing up the GM by 19.4%;

Jan 2018 – Jan 2019 · 1 yr · Shanghai City, China

• Directly report to the VP of Global Product Innovation and collaborate with product teams in London and Boston;
• Drive and lead the Teacher First project which translated the EF teacher’s experience into a feasible UX design guideline for all teacher-related APPs after interviewing 36 teachers;
• Manage, train, and provide guidance to new interns in the UX design team;

Jan 2017 – Jan 2018 · 1 yr · Beijing, China

• Main clients include: Daimler AG, Mercedes-Benz, Audi China, Volkswagen Group, Miele
• Main working areas: Digital transformation, Business analysis, User/Customer insight
• Led the “Outbound Tourism” report which analyzed over 16,000 social listening data from 4 main platforms;
• Initiated future technology reports for Audi China while leading the research and the report integration for the team. Demonstrated the ability of project managing, researching, storytelling, infographic designing, and report presenting;

Jan 2016 – Jan 2017 · 1 yr · Beijing, China

• Collaborated on the “Chinese UI research” which identifies the future UI trend in China based on 24 selected apps;
• Concepted and organized internal training sessions regarding project delivery standards and presentation styles.
• Planned and organized twice the “Volkswagen China Trend Tour” to develop a better and deeper understanding of the customer. During the tour, we build empathy with our interviewees by commuting with them in their cars and visiting their homes with permission.

Aug 2015 – Jan 2016 · 5 mos · London, Greater London, United Kingdom

• Designed and developed the company's website page and blog banners under supervision, created icons and visual elements for online use discussed the company's APP project in group;
• Defined design opportunities among financial numbers and figures, negotiated with clients and marketing managers to create intriguing but accurate conceptions;

May 2014 – Jun 2014 · 1 mo · Xian, Shaanxi, China

• Initiator of the “System Error” art project. Built leadership skills and strengthened management skills by writing the exhibition plan, estimating the budget, and arranging the exhibition space
• The event has successfully attracted more than 100 audiences and participants

Sep 2012 – Jan 2016 · 3 yrs 4 mos · Xi'an, China - London, UK

• Clients include Aperture Livehouse, The Fuzz (music band), 中坤文汇传媒（Convene media CO. LTD. ）