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✏️ Justin Marshall

Head of Design

New York, NY, United States21 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led strategic product integration at Google.
Established design practices that drove growth at MakeSpace.
Developed data-driven features that increased user engagement at Pandora.

Stackforce AI infers this person is a SaaS and B2C UX design expert with a strong focus on user-centered solutions.

Contact

Skills

Core Skills

User Experience DesignManagementCollaboration

Other Skills

StrategyLeadershipAgile MethodologiesProduct DesignWeb DesignInteraction DesignAdobe Creative SuiteArt DirectionGraphic DesignUsability TestingTypographyMobile ApplicationsBrand DevelopmentInformation ArchitectureUser-centered Design

About

I have driven highly effective product design at various B2B, SasS and consumer companies; currently at Google and previously at companies like Pandora, Shutterstock, Scholastic, and Thomson Reuters. I have helped to create high performing, cross-functional product teams that are highly collaborative, empathetic, and agile. I am a pragmatic leader, employing various user-centric and data-informed methodologies to help my teams solve tough problems and deliver value to users. I always strive to be a nurturing people manager, mentor, and process coach while still remaining a dedicated individual contributor when needed. View my full resume here: https://docs.google.com/document/d/1wpZBe6_K-nWx0UK5RgGntZJI-7XAbZSJhq5JuZ6RI4k/edit?usp=sharing View my portfolio: https://extended-customers-610913.framer.app/ Specializing in: UX Design, UI Design, Responsive Web Applications, Consumer and Enterprise software, SAAS products, User Research, User Testing, UX and Product Strategy, Lean UX, Agile, Rapid Prototyping, Design Studios/Workshops, Design Thinking, Data Analysis, Digital Marketing, Design Systems and Pattern Libraries.

Experience

Google

2 roles

UX Design Manager and Lead: Looker and Looker Studio

Promoted

May 2022 – Present · 3 yrs 10 mos

Cloud BI is Google Cloud’s enterprise solution for business intelligence. It encompasses Looker and Looker Studio (formerly Data Studio), which together enable organizations to craft data-driven experiences and derive insights to make informed business decisions
Direct, manage, and grow a 5 person design team responsible for the data analysis experience for Looker and Looker Studio. Manage allocation of resources ensuring project coverage in alignment with larger OKR goals. Improve our design team’s ability to function as part of high-performing, user-centric, cross-functional teams.
Collaborate with cross-functional leadership to define aggressive yearly and quarterly roadmaps based on strategic priorities and research-based evidence, across multiple teams and continents
Currently leading a multi-year strategic effort to rapidly mature our product offering to compete with other BI market leaders – consolidating two separate BI tools into a uniquely integrated product experience where customers can seamlessly use governed and self-serve data together. Efforts have resulted in Gartner moving Google BI from “Challenger” to “Leader” in it’s 2024 magic quadrant ranking
Co-drove integration of GenAI capabilities that augment and streamline the analysis workflow, while empowering data beginners to get value from their data ecosystem. Innovations demoed at Google Next ‘23/24
Launched Looker Studio Pro – a paid version of Looker Studio geared toward medium and large organizations, with customer acquisition growing consistently by 17% MoM
Led design effort to improve the analysis experience inside Looker Studio, allowing users the needed flexibility to manage their canvas layout. Restructured the UI to scale for future analysis features and capabilities
Leading effort to update Studio’s design system from Google Material 2 to Google Material 3. Collaborated closely with GM design systems team to inform Google-wide design standards for enterprise tools

ManagementStrategyLeadershipUser Experience Design

UX Design Lead, Senior Interaction Designer

Feb 2020 – May 2022 · 2 yrs 3 mos

Firestore and Datastore are Google Cloud Platform’s competitive NoSQL/non-relational database offering. Since its launch in 2017, Firestore has consistently been rated GCP’s most liked database offering
Serve as lead designer and sole IC, while navigating the complexities of an engineer-centric organization, to advance user-centered solutions and impact business objectives
Collaborate closely with product and engineering partners to deliver a world-class, enterprise-ready database offering for a broad range of developer use-cases while maintaining high customer satisfaction scores, retention rates, and double-digit revenue growth
Spearheaded multi-year initiative to greatly improve the usability and utility of Firestore/Datastore through aligning product information architectures, reducing differentiation in shared features, and restructuring the UI to scale for future capabilities. This is driving current customer and revenue growth, as well as reduced design and engineering costs
Collaborated with a PM and UXR on an exploratory project to swiftly develop and validate a vision for a scalable database observability solution – helping customers assess their application health and identify cost and performance optimizations through AI and ML. In three months, we produced a validated value prop and deeper understanding of customer needs. Findings secured funding for the development of Cloud's pioneering strategy for database fleet management
Rapidly designed and launched enterprise-oriented features including: import/export, security permissions, and scheduled bulk delete (TTL). These launches successfully addressed current customer pain-points as well as aiding in retention and increased acquisitions by ~5%
Influenced organizational culture and process to help our 80 person cross-functional org become more Agile. Mentored designers of all levels in user-centric practices across the Databases team (~10 designers)

Makespace

Lead Product Designer (Manager)

Apr 2019 – Feb 2020 · 10 mos · New York, New York, United States · On-site

MakeSpace, acquired by Clutter, was a late stage consumer startup focused on disrupting traditional self-storage by providing on-demand pickup and delivery of all your home and business items across 24 US markets
Function as head of design to establish, grow, and mature a design practice while aggressively driving growth and CX initiatives meant to acquire and retain customers across new and existing markets
Rebuilt the design team despite tight budget constraints – hiring and managing an entry-level designer to support tactical design tasks. Created role profile and laddering rubric for designers to have clarity about career development and expectations
Built a company-wide culture of customer centricity by establishing a process and passion for user research, usability testing, experimentation, and decision-making based on data and insight
Developed strong relationships with product, technology, sales, and marketing leadership to streamline product development while improving speed to market and NPS scores through the inclusion of Agile workflows across teams and disciplines
Conducted multiple incremental growth experiments that reduced drop-off during signup flow and introduced opportunities to sell additional supplies and services during checkout. Outcomes resulted in a 50% increase in conversions and a ~3% uplift in revenue
Worked alongside engineers to build a foundational design system and component library. Reduced costs and overhead by consolidating design repositories from across multiple paid products into Figma and Notion, establishing a single source of truth with fewer paid licenses
Elevated service design thinking, ethnographic research, and guerrilla testing as effective means to improve our service and operations. These methods also surfaced the need to support our Ops Team, leading to funding for better supplies, tools, and uniforms.

Pandora

Senior Product Designer

May 2016 – Apr 2019 · 2 yrs 11 mos · Greater New York City Area · On-site

Next Big Sound, now Pandora for Creators and part of the music streaming service Pandora, focused on delivering actionable insights based on streaming and social data to audio creators, their teams, and the greater music industry
Serve as the design owner and strategic partner with product and technology leaders on key initiatives meant to increase the value of Pandora data for the music industry. Foster a culture of continuous improvement and user-centric product development
Worked closely with product, technology, data science, and client-service teams across the entire product life-cycle. Developed cross-functional team roadmaps, informed and aligned senior leadership on strategic approaches, and executed on design/research efforts inside an iterative Agile environment
Developed and released various data-driven visualizations and marketing features, supported by AI/ML, that empowered creators with actionable tools to grow and engage with listeners. Enabled sales and ads teams with capabilities that increased the value and impact of Pandora for ad buyers
Launched a new homepage with updated targeted content and branding, resulting in an increase in conversions by ~50% and retention by 20%
Initiated and ran a service blueprint workshop with 4 teams to form a shared understanding of the services that facilitate getting content uploaded and engaged with on Pandora. Crafted a proposal based on workshop outcomes to consolidate Next Big Sound into Pandora’s marketing platform – directly integrated data insights with marketing actions and increasing the value of Pandora to creators
Mentored designers of all levels and implemented a pragmatic design process utilizing user research and data-driven insights to inform product direction, roadmaps, and prioritization

Thinkful

Mentor: UX

Nov 2014 – Dec 2018 · 4 yrs 1 mo · New York, New York, United States · Remote

Thinkful was a technology skills bootcamp, allowing students the flexibility to learn on their own time while partnering with a seasoned industry professional to mentor them through the program using "Socratic" method
Mentored 10 students through UX fundamentals course, guiding them in understanding UX, the tech industry, and job market navigation
Conducted weekly meetings to discuss assignment outcomes, prepare for the next task, and provide holistic coaching
Utilized "Socratic" method to mentor students remotely through Thinkful's technology skills bootcamp

Thomson reuters

User Experience Lead (Manager)

Nov 2014 – Apr 2016 · 1 yr 5 mos · Greater New York City Area · On-site

"Knowledge Solutions" houses a family of research and guidance solutions for tax and accounting professionals that provide fast, accurate, and trusted answers
Led design and managed a 3 person product design team responsible for Checkpoint, Checkpoint Learning, and Checkpoint Engage
Worked closely with business, technology, marketing, content, and other design leaders to identify new growth opportunities through user research and steer design efforts to bring them to life across a billion dollar portfolio
Spearheaded digital transformation initiatives that transitioned enterprise teams from waterfall silos into cross-functional Agile squads
Ran design studios and modeled Lean Startup tactics for product teams to improve our speed to market and ability to impact key metrics
Worked alongside the digital agency Huge to develop and evangelize an organization-spanning design system, a first of its kind for the company. Utilized the new design system to revamp flagship research product, modernizing the look and feel while improving usability
Hired and coached a new design team – setting clear goals, managing their workloads across multiple projects, and developing their skills. Trained designers to implement user-centric practices across cross-functional Agile squads