Apr 2022 – Apr 2023 · 1 yr

• PARTNERSHIPS
• Led the media and brand partnerships at Change.org to provide a larger audience to impactful stories of courage. These partnerships led to a 30% increase in Change.org’s brand relevance year-on-year
• Led and fostered cross-category brand partnerships with Twitter, Dainik Bhaskar, Brut India, Feminism in India, The Quint, ABP, News 18
• Led campaign-based partnerships with MPs, high-value stakeholders of media, bollywood, tech and development sectors. These campaigns in turn increased the quarterly revenues by 20%
• Worked with media houses and senior reporters for long-form stories and media pitches on Change.org and its petition starters
• ​​- Consistent high performer wrt partner acquisition and performance
• BRAND RELEVANCE
• Led the dissemination of a global report on the COVID-19 pandemic. Co-led the production of a brand film for the report and Change.org Foundation
• Ideated, scripted and produced visual content for external communications. Created IPs to showcase impact at Change.org India and Change.org Foundation.
• Created brand guidelines for all external visual communications
• Wrote press releases, created overall media and social media plans quarter-on-quarter and consistently hit targets
• Set up end-to-end production of LIVE videos at Change.org. Anchored conversations with MPs, celebrities and influencers

Feb 2020 – Apr 2023 · 3 yrs 2 mos

• Responsible for all media relations for Change.org in India
• Responsible for the end-to-end content creation+social media management including creation of IPs, impact reports and LIVE videos
• Worked on a global project to understand how the world swiftly moved towards digital activism post the COVID-19 lockdown. Led the dissemination of the report and co-led the production of a brand film for Change.org Foundation
• Ushered in a video-first approach to campaigning at Change.org India that led to a 30% increase in brand relevance

Jun 2019 – Jan 2020 · 7 mos · Noida, Uttar Pradesh, India

• Reported and broke stories on gender. Led The Quint’s reportage on the #MeToo and the #TimesUp movements. Strategised on innovative ways of storytelling such as multimedia interactives, graphic novels and immersive video ideas
• Started a campaign called ‘Talking Stalking' to bring about a policy-level change in the country’s ‘stalking’ law. Reported on over 50 cases of stalking and brought about an impact in at least 7 of them
• Led conversations with MP Dr Shashi Tharoor to prepare a private member’s bill to ‘Make Stalking a Non-Bailable Offence’. He presented the bill in 2018’s Monsoon Session to the then Home Minister, Rajnath Singh. Led conversations with the Aam Aadmi Party to bring about a policy-level change in the Delhi state
• Started a vertical called Quint NEON, the Features arm of The Quint. It specialises in gender and content for the millenial/GenZ audience

Mar 2017 – May 2019 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

• Reported on over 100+ breaking news, gender and policy stories
• Established a network of sources across Asia and US for factual international coverage
• Build a team of young reporters to bring in a new defination of digital news reporting

Aug 2015 – Mar 2017 · 1 yr 7 mos · Noida, Uttar Pradesh, India

Oct 2014 – Jul 2015 · 9 mos · Noida, Uttar Pradesh, India

• Led the country-wide launch of the NGO’s crowdfunding campaigns across social media
• Wrote impact stories and stakeholder reports for the Magic Bus website and blog. Produced short documentaries and videos for stakeholder reports.
• Conceptualised and designed content for the social media channels

Jun 2014 – Oct 2014 · 4 mos · New Delhi, Delhi, India

• Worked on a Google-funded project on 'Bonded Labourers' called 'Majboor Kisko Bola'
• Travelled to the hinterlands of Madhya Pradesh's Satna District and Uttar Pradesh's Jhansi district to document stories of migrant labourers who inadvertently became bonded labourers in the big cities
• Coordinated the dissemination of the conclusion of the project at the Constitution Club in New Delhi.
• Invited major donors, media and scholars to shed light on the problem of bonded labour in India. I worked directed with the Project Manager for this assignment.

Apr 2011 – Apr 2012 · 1 yr · Gurugram, Haryana, India

• Headed end-to-end social media operations for The Viewspaper as well as its clients
• Conducted social media trainings for The Viewspaper and its clients along with regular audits
• Organised the country’s longest (2-day) Tweet-a-thon