Amanda Cassatt

Co-Founder

Hong Kong, Hong Kong16 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Pioneered crypto marketing with a published handbook.
Founded leading web3 professional services firm.
Led marketing for Ethereum ecosystem growth.

Stackforce AI infers this person is a Web3 and Fintech marketing expert with a strong focus on community and strategy.

Contact

Skills

Core Skills

MarketingWeb3 StrategyContent Strategy

Other Skills

go-to-market strategyexecutionweb3 transformationDeFiDAOsNFTsinfrastructurecommunity engagementcrypto payrolltax compliancecommunity buildingPRcommunity growthcontent growthcommunity strategy

About

**I DO NOT CHECK OR RESPOND TO LINKEDIN MESSAGES** The past decade of my life has been dedicated to changing the rules of money with crypto. We achieved two great things: 1) enabling people to send money to anyone, anywhere, even without the government approval, and 2) the only massive old-to-young intergenerational wealth transfer of our time. In 2023, Wiley published my book, the world's first on crypto marketing: "Web3 Marketing: A Handbook for the Next Internet Revolution," available wherever books are sold. Get in touch at Amanda [at] Serotonin [dot] co. (This account is run by kindly teammates. I won't see your message on here.)

Experience

Serotonin

Founder

Jul 2019 – Present · 6 yrs 8 mos

Serotonin is the leading web3 professional services firm known for best in class marketing. Please visit serotonin.co for more information or email hello@serotonin.co to speak with our team.
Serotonin's marketing arm specializes in go-to-market strategy and execution for brands native and new to web3, in addition to web3 transformation initiatives for blue-chip brands. Serotonin leverages expertise across crypto in DeFi, DAOs, NFTs, and infrastructure, to accelerate companies building the next generation of the internet. Serotonin has supported web3 mainstays like Polygon, Alchemy, Decentraland, World of Women, and Protocol Labs in addition to household names like Sotheby's, Vogue, and CAA.
In addition to its core marketing services, Serotonin builds and launches venture-backed web3 software companies. In 2021, Serotonin spun out its first product company, Mojito, that is now the leading platform for NFT commerce and community engagement, followed by the second spinout in 2022 of the first tax compliant hybrid cash and crypto payroll platform, Franklin. In October 2023, Serotonin launched its third spinout, the Serotonin Platform, a highly curated, invite-only community for the serious professionals at the heart of web3.

go-to-market strategyexecutionmarketingweb3 transformationDeFiDAOs+4

Consensys

Chief Marketing Officer

Aug 2016 – Dec 2019 · 3 yrs 4 mos · New York City Metropolitan Area

Helped bring Ethereum to market in my role as Chief Marketing Officer of ConsenSys, the blockchain software company that seeded Ethereum ecosystem, founded by Joseph Lubin. Grew the ConsenSys brand, Ethereum community, and marketing and PR machine for portfolio companies through the crucial period from 2016 through 2019.

marketingPRcommunity growthMarketing

Columbia venture community

Board Member

Feb 2016 – Feb 2018 · 2 yrs · New York City Metropolitan Area

Served as CVC Global Board Member (Communications Chair), 2016-2018 term.

Slant news inc

Co-Founder & Editorial Director

Mar 2015 – Apr 2016 · 1 yr 1 mo · New York City Metropolitan Area

Cofounded Slant (www.slantnews.com) and led content growth, community, and strategy.

content growthcommunity strategyContent Strategy

The huffington post

Special Projects Editor

Nov 2013 – May 2015 · 1 yr 6 mos · Manhattan, New York

Reported for Politics and Impact pages, managed Blog. Worked on strategy and content, covering areas of particular interest to Editor-in-Chief Arianna Huffington, from breaking news to series featuring outside contributors across Huffington Post's 80+ verticals.

strategycontent managementContent Strategy

N+1

Editorial Assistant

Sep 2012 – Dec 2012 · 3 mos · Brooklyn, New York

Evaluated material submitted for publication, edited articles and published them digitally, and boosted circulation with new outreach strategies. Created content for the magazine's website and contributed to French translations published in print.

editingcontent creation

W. w. norton & company, inc.

Intern

May 2011 – Aug 2011 · 3 mos · Manhattan, New York

Contributed to public relations and publicity strategies around new book releases by W. W. Norton, created and distributed press materials, and interfaced with booksellers, authors, and news outlets. Helped to digitize an archive of Norton authors' press coverage.

public relationspress materials

Pen american center

Intern

Jan 2011 – May 2011 · 4 mos · Manhattan, New York

Helped coordinate the celebrated PEN awards for literature, and the yearly PEN Festival. Also maintained a database of awardees and their various publications.

event coordinationdatabase management

The new yorker

Intern

Jun 2010 – Aug 2012 · 2 yrs 2 mos · Manhattan, New York

Reviewed and edited materials submitted to The New Yorker for publication, contributed research for articles that appeared in the magazine, and fact-checked articles before they were published. Helped with transition to mobile, iPad, and digital generally.

researchfact-checking

National gallery of art

Volunteer

Jan 2008 – Aug 2009 · 1 yr 7 mos · Washington DC-Baltimore Area

Volunteered with the department of educational programs. Organized Summer institute program for a diverse group of DC high school students to experience the arts.

educational program organization