Nov 2024 – Present · 1 yr 4 mos · San Francisco Bay Area · Remote

• After joining Cepien AI as an Advisor in November 2024, I've had a front-row seat to the incredible progress and leadership demonstrated by the team and my fellow Advisory Board members. What I've witnessed has deepened my trust in this product, so much so that I've decided to become an Investor as well.
• In both capacities, I'm determined to bring everything I have to the table: my network, my community, and the expertise I've gathered over the years. Cepien AI has enormous potential, and I'm committed to doing everything in my power to drive its success.

Oct 2023 – Jan 2025 · 1 yr 3 mos · Berlin · Remote

• First designer on Miro AI's team ✨ / which meant I had to lead an exciting, open-ended, complex, and ambiguous problem space, exploring the question:
• 💭 how do we surface AI in a product that is already loved by so many people, in ways that are relevant, meaningful, and support (instead of hinder) human collaboration?
• Working on a canvas-based product meant we could do almost anything technology allowed for, so my role was to navigate a complex landscape of possibilities and design decisions (which I loved!) 👌🏼
• In a nutshell: constant experimentation, moving fast, aligning with all the other product teams with AI as a horizontal layer, learning continously from users, all while focusing on trust, ethics + usefulness.
• Loved working in an extended Triad that involed not just Product + Engineering, but also Data Science (so I guess it made it a Tetrad? 🙃)
• We were also a curious group of people constantly looking into and evaluating emerging technologies, trying to adapt and improve our decisions in line with the rapid transformation of the industry.
• Some of the things I worked on:
• AI Shortcuts (Jakob Nielsen told me that we invented a new design pattern here and should document + patent it 😱)
• AI Sidekicks / synthetic teammates that offer contextual expertise (Agile Coach, Product Leader etc)
• AI Text Editing (typical text editing capabilities: rewrite for clarity, translate, shorten, summarize etc)
• the Create with AI experience (generation of objects + artifacts like documents, diagrams, images etc, from a dedicated main menu entry point)
• and many more + abstract and strategic vision work.
• Loved it, would do it again! 👌

Feb 2021 – Jan 2023 · 1 yr 11 mos

Jul 2020 – Feb 2023 · 2 yrs 7 mos

• Mento is a design school that I co-founded in 2020. From concept to launch & commercial success, I was the brain behind all things Growth, all while mentoring aspiring designers through their transition to UX Design.
• The dream here was to build an ethical, differentiated design bootcamp through which we make a significant positive impact in the educational landscape for aspiring UX designers.
• After almost 3 years into this journey I realised I love design much more than I love entrepreneurship and running + marketing a business meant I didn't have the much-needed room to design.
• Decided to exit to focus on my career as a Product Leader. ✨

Jan 2019 – Oct 2023 · 4 yrs 9 mos · Bucharest, Bucharest, Romania

• Spent my last year in UiPath ('22-'23) as the Lead Product Designer for Clipboard AI, named one of the Best Inventions of 2023 by TIME magazine. I shaped and patented design for a tool that enables semantic data transfers between systems, obv with the help of AI. Startup vibes, super fast-paced, top team of product and engineers, accelerated growth, the works ✨
• ________________
• I joined UiPath in 2019 as a UX Manager on the Marketing team, working on making uipath.com a place where we effectively communicate our company vision and support achieving our business (sales, conversion, likes of) goals.
• Two months after joining I was offered a role as the Lead Product Designer on the Orchestrator Product team, one of UiPath's main products.
• I shaped and led the redesign of Orchestrator, a major overhaul which addressed multiple usability issues and increasingly complex requirements.
• From '21-'22 I went on a very enjoyable maternity leave, and when I returned I... (go back to the top 🙃🔝)

Nov 2018 – Dec 2022 · 4 yrs 1 mo

• At the time I joined, being on Toptal was a status sign: they only accept talent in Top 3% worldwide.
• Worked on side projects, offering me the opportunity to explore various industries, fields & products.
• Working remotely for clients from the US was also an important growth experience at that time.

Jul 2018 – Present · 7 yrs 8 mos

• Creator : AI x Design 🤝 Brands I've worked with in recent years: Framer, Notion, Anthropic, Lovable, Recraft, Uizard (acquired by Miro while I was working at Miro), Wix, Synthesia, Hotjar (acquired by ContentSquare), Maze, Dovetail, Phase, Spline, Optimal, Kittl, Mobbin, Sketch, Adobe and so on.
• 👩🏻‍🏫 Creator & Teacher of the most popular course on AI for Designers, available on Interaction Design Foundation.
• 🙋🏻‍♀️ Speaker at conferences around the world: SXSW in Austin (US), Interface in Quebec (Canada), C3 Festival | GitHub in Amsterdam (Netherlands), ITX Product Design Conference in Rochester, New York (US), Growth Marketing Summit in Frankfurt (Germany), Prompt UX Conference in Berlin (Germany), Hotsauce in New York (US) and many more.

Sep 2016 – Jan 2019 · 2 yrs 4 mos

• As a User Experience Architect I’m responsible for creating flows and architecture for ING’s HomeBank platform. This calls for a broad and complex approach, with tasks and challenges such as:
• Establishing and promoting design guidelines, best practices and standards, by contributing to our design system
• Partnering with product managers and developers to translate information architecture, navigation and process flows into beautiful and easy-to-use solutions
• Designing and delivering wireframes, mockups and user journeys optimized for ING's banking platform
• Identifing design problems and devising elegant solutions
• . Deciding on research needs and approach - making sure we invest time and attention in the research phase before creating the architecture and visual design of the solution - desk research, conducting interviews, creating prototypes, testing & iterating and so on.
• Making strategic design and user-experience decisions related to core and new functions and features
• Tools: Photoshop, Illustrator, Figma, Marvel App, Sketch

Feb 2014 – Mar 2017 · 3 yrs 1 mo

• Working on ING Bazar meant focusing on improving its performance and design. I was in charge of visual curation, photo editing, and I continuously proposed UX/UI improvements.
• Managing this digital product gave me a holistic perspective on its design. Always connected to user feedback, I constantly suggested improvements and ideas, while also managing all the content visibile in Bazar's interface.
• Being in the Bazar team since its incubation helped me gain a broad understanding of the processes and work required to create a digital product from scratch.

Jun 2011 – Feb 2014 · 2 yrs 8 mos

Nov 2009 – Jun 2011 · 1 yr 7 mos