Oct 2016 – Present · 9 yrs 5 mos · Washington DC-Baltimore Area

• Internationally-recognized admissions consultant and authority on business school education. Expertise in school selection guidance, essay & resume review, interview preparation, letter of recommendation strategies, and advisory services for applicants to the best business schools around the world.
• Clients accepted to top MBA and specialized master's programs at London Business School, INSEAD, Harvard Business School, Yale School of Management, Stanford Graduate School of Business, Wharton, University of Chicago Booth School of Business, Columbia Business School, Duke University's Fuqua School of Business, University of California, Berkeley Haas School of Business, MIT Sloan School of Management, Georgetown University McDonough School of Business, Tuck School of Business, NYU Stern School of Business, HEC, Cornell University Johnson Graduate School of Management, UNC Kenan-Flagler Business School, Vanderbilt Owen Graduate School of Management, Kellogg School of Management, University of Michigan Ross School of Business, University of Texas at Austin McCombs School of Business, HKUST, Rotman School of Management, and UCLA Anderson School of Management. Also support clients accepted to other highly competitive graduate programs such as Harvard Kennedy School.
• Expertise in storytelling includes identifying key life experiences and achievements to craft a compelling and distinctive narrative. Please visit my website for more information about my services or to schedule a 15-minute complimentary consultation. https://mba360admissions.com
• Here's why:
• "I just wanted to thank you for taking the time to speak with me today. You gave me some much-needed direction and feedback that I'll be using to uplift my MBA prep!"

Oct 2014 – May 2015 · 7 mos · Baltimore, Maryland Area

• Recommended and implemented digital marketing strategies for higher education institutions to boost brand awareness and drive business development. Led client presentations and served as a key advisor. Developed strategic plans to increase constituent engagement and boost social media activity and followers. Advised on brand positioning for competitive differentiation. Created compelling content for buyer personas, messaging matrices, lead nurturing campaigns, and web content. Conducted on-site focus groups with stakeholders of all levels. Mentored staff as a member of the executive team and edited content creation. Active involvement in client relationship management and consultative sales for key accounts. Established strong client relationships and consistently recognized for creative ideas, thought leadership, industry knowledge, integrity, and exceptional communication and interpersonal skills.

Jan 2012 – Jul 2020 · 8 yrs 6 mos · Washington DC-Baltimore Area

• Provide marketing consulting services for leading business schools worldwide to increase awareness and drive leads for full-time MBA, part-time MBA, International MBA, EMBA and specialized master's business programs. Develop strategic content for digital marketing communications including blogs, email campaigns and social media. Client work includes the #1-ranked International MBA program in the United States, an Ivy League business school, the #1-ranked MBA program in Asia, a consortium of top-ranked MBA programs in Canada, a top 10-ranked business school in Europe, and a specialized business master's program at a top-two public university in the U.S. Sought-after industry speaker and media contributor to Poets & Quants, Business Because, U.S. News & World Report, and AACSB Best Business Schools Blog. Participated in convening of business schools at The White House in 2015 to expand opportunities for women in business.

Nov 2008 – Dec 2011 · 3 yrs 1 mo

• Market and recruit for graduate business programs that generate over $12 million of revenue for the university. Responsible for increasing volume and quality of applicant pool. Cultivate relationships with key individuals in target enterprise, non-profit, and government organizations to build strong recruitment pipeline. Write and edit marketing copy for student recruitment materials representing a range of channels including web and social media. Identify and solicit students and alumni for video testimonial project. Translate business and leadership articles into compelling content for email campaigns to promote the benefit of a graduate business degree. Write and edit copy for print and online marketing communications. Produce content and present at major recruitment events (including online information sessions). Interview and advise prospective candidates. Review and consult on business proposals for corporate sponsorship.
• Part of a team responsible for executing a media rankings strategy and achieving first-ever international ranking for Executive MBA programs (Financial Times, October 2009.)
• Sellinger Business School graduate revenue reached an all-time high in 2010. Managed pipeline of prospects and influenced conversion rates at each stage of the buying cycle.
• Nurtured prospects by launching regular email campaigns, developing content and presenting at information sessions, and building relationships with target “feeder” organizations through networking. Recruited students and alums for print, web, and live testimonials. Achieved a 95% conversion rate for admitted students.
• Launched and wrote first-ever Admissions blog to support recruitment efforts and convert inquiries into applicants: http://earningyourmba.wordpress.com Maintained social media connections with prospective and admitted student groups, developed web content, marketing communications and social media content.

Jan 1997 – Jan 2001 · 4 yrs · Bath, England, United Kingdom

• Responsible for enrollment management and selection process for accredited Full-time and Part-time Executive M.B.A. programs. Developed a customer relationship marketing strategy to strengthen yield ratios. Interviewed and selected applicants from an application pool representing more than fifty nationalities. Reviewed, selected, and participated in overseas and domestic recruiting forums. Assisted with the development of a strategic marketing plan. Increased student enrollment by the largest percentage in the history of the program. Wrote and edited marketing communications. Designed and implemented a new database system. Managed recruitment fair budget and developed a staff travel plan. Managed office staff. Represented the School of Management with the media.

Jan 1996 – Jan 1997 · 1 yr · London Area, United Kingdom

• Based in the global headquarters in London, and the North American headquarters in Boston, was responsible for setting up, administering and presenting the Group planning process involving multi-currency reporting. Performed critical reviews of submitted plans and recommended changes. Advised regional financial controllers, executive directors, business managers. Developed North American shop and overhead budgets and presented financial information to senior management. Identified opportunities for profit improvement. Prior retail sales experience in the Cambridge, Massachusetts store.

Jan 1989 – Jan 1995 · 6 yrs · Greater Boston

• Directed financial planning and analysis for the largest revenue client. Produced and wrote institutional mutual fund client contract renewal books. Presented financial analysis for client fee negotiations. Recommended revenue enhancements and expense reduction. Analyzed customer profitability. Presented annual plan and monthly financial results to senior management and executive committee. Produced a $60 million budget on schedule with negotiated allocations.