Aug 2024 – Aug 2025 · 1 yr

• Leading the Loyalty program and Retention Marketing for High Value players on RummyCircle
• Launched the industry first Loyalty program - RC Insider for High value players
• Own CRM for High Value players, and design communication journeys for driving on-app
• promotions
• Drive User Research and Customer Experience of High Value Players, and share findings
• across teams to enhance customer experience
• Liaising with the Product team & Design team to implement design & content fixes on
• feature pages to ensure customer comprehension & reduce churn

Dec 2022 – Jul 2024 · 1 yr 7 mos · Bangalore

• Current PMM for Lending BU at Fi
• Launched end-to-end GTM of all secured and unsecured Lending products for Fi including LAMF Loans Against Mutual Funds
• Leading creatives and comms for GTM as well as BAU campaigns
• Integrating user feedback in all comms and in-funnel screens
• Optimizing TOFU through cross-channel promo and reactivation campaigns
• Optimizing BOFU through targeted drop-off comms
• Worked on Pay, Debit Cards & Insights
• Leading Pay Growth team of Fi UPI and Fi Debit Card and designed end-to-end Customer journeys, activation Flows, and drop-off communication for Pay users
• Launched the end-to-end repositioning project for Fi Debit Cards as a 0 forex International Debit Card
• Devising Brand and Campaign strategy for ReActivation and Activation for various features - Lending, Pay, Debit Card & Insights
• Devising GTM for new product launches, based on user research insights
• Liaising with the Product team to roll out GTM and BAU growth interventions on Debit Cards & Fi UPI to ensure Customer comprehension & reduce churn on feature pages

Oct 2021 – Nov 2022 · 1 yr 1 mo

• On & Off-Platform Marketing & Banding for Flipkart's Loyalty program - Flipkart Plus and the Digital currency - SuperCoins
• Managed a remote 5-member design team for all Creatives & Comms for Flipkart's Loyalty program
• Launched and scaled WhatsApp as a marketing channel for SuperCoins
• Launched and scaled Social Media channels for SuperCoins - Facebook, Instagram & YouTube through regular content creation & paid advertising
• Drive Periodic customer Research by generating insights from FGDs, Customer voice calling & In-App surveys to find gaps in Plus program & SuperCoins awareness and benefit comprehension
• Liaise with Product team and work on Marketing assets to ensure Customer comprehension & reduced churn on the SuperCoins & Plus page

Feb 2021 – Aug 2021 · 6 mos

Jan 2019 – Feb 2021 · 2 yrs 1 mo

• Brand Management - Flipkart Private Brands & Labels
• Large Appliances (ACs), IoT & Wearables
• Manage a P&L for a 300Cr portfolio of Private Brands P&L for the brands Nokia, Motorola, MarQ, Sansui in the Air Conditioner Category
• Launched 24 new FSNs in the category and scaled it up from 90 Cr to 270Cr
• New Products Development, Brand Positioning & Laddering for current & upcoming Flipkart Private Brands in ACs, IOT & Wearables
• Handle Brand positioning & involved in the brand marketing initiatives for the Air Conditioner Portfolio
• Involved in end-to-end brand management of product portfolio including driving teams in Sourcing, Quality, Business Finance, Brand Marketing, and Merchandising

Dec 2016 – Jan 2019 · 2 yrs 1 mo

• Define the end-to-end implementation of the Flipkart Employee Value Proposition from demographic targeting, setting up and conducting FGDs, rolling out employer brand surveys internally and externally, conducting EVP validation workshops to defining the creative expression(WIP)of the Flipkart EVP on all external and internal platforms.
• In charge of all content for the Flipkart LinkedIn handle and all the social media handles of Life@Flipkart on Facebook, Instagram, and Twitter.
• Branding partner for all HR products and digitization initiatives for the end-to-end candidate touchpoints in Flipkart
• Decide on content strategy, analyse all channel metrics and conceptualization of all postings and job ads on all channels.
• Branding partner to Talent Acquisition across functions and provide branding inputs and content for hiring campaigns, referral programs.
• Branding partner for the Candidate experience and Onboarding teams of Flipkart. Work closely with them to define and design elements of the Flipkart Career Site, online and offline Candidate experience and the Flipkart Onboarding experience.
• Conceptualise and drive targeted hiring campaigns on LinkedIn for hard-to-fill roles and targeted audiences.
• Branding partner to University relations team and handle all offline and online branding for Campus events.
• Branding partner to Customer Experience, Category Design and Operations and Corp functions of Flipkart to conceptualise and showcase people and innovation stories on all offline and online channels.
• Create and edit content for Life@Flipkart in the form of infographics, videos, longform articles and social media campaigns.

Jun 2014 – Mar 2016 · 1 yr 9 mos