Feb 2020 – Sep 2021 · 1 yr 7 mos

• I was internally recruited to CCleaner — a subsidiary of Avast that acts with independence from the main organization — to help set the product marketing strategy for 15 products in the CCleaner portfolio for both Consumer and B2B sides of the business. I learned a lot working with some of the smartest, most dedicated, and — most importantly — empathetic people I've ever met in an amazing company culture.
• As part of that amazing team, we:
• Consolidated multiple product lines to simplify offerings, strengthen acquisition funnels, and focus internal resources (5 and counting by the time I left, with more to come), and did the fundamental research to revive and relaunch older lines with potential (CCleaner Mac, Recuva).
• Launched a new Kamo privacy offering, where I acted as interim Product Manager until a dedicated headcount was found.
• Became the #1 cleaner in the Google Play Store.
• Proposed an ambitions re-engineering of our business model to transform our consumer freemium products into a C2B acquisition funnel.

Oct 2018 – Jan 2020 · 1 yr 3 mos

• Negotiated for the creation of a Product Marketing organization in the Consumer side of Avast to help improve acquisition efforts outside of our AntiVirus ecosystem, and took the helm of the role for the 9 figure VPN business comprised of 3 brands: Avast, AVG and HideMyAss. After the merger of the Consumer and Mobile side of the company, the role also took on larger product strategy responsibilities.
• Develop 6Q Product and Portfolio Roadmaps:
• Setting the general longterm direction for the products and adjusting for shifts in markets. Ensuring market segmentation for each brand.
• Drive Product/Market Fit:
• Deep-diving into market and customer research and analysis to provide context to product management and other teams. 
Uncover and validate new or unmet user needs.
• Lifecycle Management:
• Define communications users receive to maximize product onboarding, engagement, and retention, and convert customers into evangelists.
• New Product Explorations:
• Used smoke test websites, and prototypes, and user interviews to quickly test and iterate on new product propositions, and inform on build, partner, buy opportunities.
• Go-To-Market:
• Develop launch strategies and briefs, project manage them, and help define marketing assets. Partner with the content marketing teams to provide topical expertise, positioning, and help drive conversions.

Nov 2016 – Oct 2018 · 1 yr 11 mos

• After Avast acquired AVG, I built a team to help drive the sales, acquisition and user experience of 450 million consumers across 3 PLG brands: Avast, AVG and Hidemyass.
• Built an all-star team:
• I deserve very little of the credit for many of the accomplishments of my team, other than bringing them together. With the right talent, all you need to do is get out of the way and time your support properly. I’ve loved every second of it.
• Sales creative campaign management:
• Sometimes, I’m taken aback when I realize I oversee the in-app and email communications for the desktop products generating over half a billion dollars in sales. It still gives me a thrill knowing I can consistently generate new approaches that hit triple digit improvements on conversions and RPM.
• Inbound content strategy:
• It’s no easy task to develop per-product content strategies that feed 3 different inbound marketing platforms — all while changing mindsets to focus on quality vs quantity. But I’m adamant it can be done. Past obvious SEO, I’m a huge fan of the Priceonomics approach to content: tell the stories only you can tell, based on the data available to you. My proudest achievement so far: bringing one of those platforms from 10K to over 100K organic sessions/month in less than a year, with no amplification, paid or social.
• Customer engagement & retention:
• I love collaborating with product managers to build out missing engagement and retention experiences for products across the 3 brands. The newsletter program that I started back in AVG has expanded to the other brands and to different languages.
• Product and new feature ideation:
• Product development has blown my mind, and I’m regularly tapped to provide ideas for new products or product features. It’s gotten me excited about the world of opportunity that exists in improving the entire consumer lifecycles — from content acquisition to expiration — by simply listening to customers.

Mar 2014 – Nov 2016 · 2 yrs 8 mos · Prague, Czechia

• I help define the end-to-end consumer experiences and marketing flows for 200 Million users. In particular:
• Creative campaign management:
• I’m regularly tapped to provide the ideation and execution of million dollar campaigns that launch new products and set the tone for company branding. Display ads, in-app contextual messaging, upsells, cross-sells: I do them all.
• Email Marketing:
• I helped lead a transformation of AVG's email marketing campaigns, using dynamic content, personalization, segmentation and location data, and setting up workshops to share best practices to other teams.
• Customer engagement & retention:
• I named and project manage the monthly AVG Bits’n’Bytes newsletter, now one of AVG's most powerful content amplification tools, known to have crashed the company blog. I've also been instrumental in redefining and launching the company's new inbound content marketing platform: AVG Signal.
• Channel sales support
• I lead the packaging of 6 flagship products across 8 major markets yearly, helping AVG to become the 4th biggest brand in the US and increasing its market share worldwide. While providing support for channel sales teams, I’ve reduced 5-figure project costs to virtually zero by bringing all production in-house.

Oct 2010 – Dec 2012 · 2 yrs 2 mos · Greater Paris Metropolitan Region

• With the group's main web presence, processes and tools revamped, now came the longer work of establishing various supporting platforms, such as its video streaming platform and innovative History website. I also set up the processes and web presence for the group's Foundation. Over the years, we also migrated our content to newer, more efficient systems. In parallel, I was asked to take over the group's internal newsletter and update its tools and processes that drove it.
• Web
• Website strategy and development, content migration and UX changes
• Search Engine Optimization/content creation
• Daily update and content coordination across group subsidiaries
• Web analytics and performance optimization doubled traffic to Alsom properties.
• Internal
• Editorial manager and main contributor of weekly corporate newsletter for over 150 issues
• Established style guide and content requirements.
• Updated editorial processes, tools and layout design.
• Contribution to several internal magazines.

Jul 2010 – Oct 2010 · 3 mos · Greater Paris Metropolitan Region

• My input in workshops to update Alstom's web presence caught the eye of corporate headquarters. I was recruited to lead a total revamp of the tools, processes, content and strategy for the group's online presence for its 4 sectors: Power, Grid, Transport and Holdings.
• Full website update and relaunch project manager
• Website strategy and development
• Content Manager
• SEO
• Daily update and coordination with various subsidiaries.

Jan 2010 – Jul 2010 · 6 mos · Greater Paris Metropolitan Region

• I came in at the ground floor of this Alstom subsidiary to provide support in various tasks, but quickly took over web-related duties when I saw it was understaffed and using improper tools.
• Among my main activities there:
• Web site updates
• Press relations with American print and television media.
• Marketing & technical material creation, updates and translations

Jun 2009 – Dec 2009 · 6 mos · New York City Metropolitan Area

• Beckoning for Change sought to establish networks of artists and spaces for live performance fund raising events in support of various humanitarian causes. The project had stalled when I was invited by the board of directors to help jump start their events and online presence.
• Established a network of spaces for live performance fund raising events.
• Main blogger/ghost-writer for the group.
• Filmed and edited interviews for online content marketing.

Jan 2009 – Aug 2009 · 7 mos · New York City Metropolitan Area

• SuperNova7 was a grass-roots social change platform that combined social networking, activism, Obama's open-data initiatives, and corporate sponsorship. It just didn't know how to explain and market itself before I joined the team.
• Established business plan and communications strategy aimed at getting investor support.
• Entered MIT 10K Elevator Pitch challenge and reached semi-finals.
• Wrote speeches and position papers for CEO.

Jul 2008 – Jul 2008 · 0 mo · New York City Metropolitan Area

• The Brooklyn International Film Festival was another occasion to flex my events management skills, both on the opening night events and then in managing one of the partner locations.

Apr 2008 – Apr 2008 · 0 mo · New York City Metropolitan Area

• I was hired by legendary tour manager Patrick Stansfield to help with the biggest gig of all: the Pope. I managed major media outlets including CNN, Eurovision, MSNBC, FOX, Associated Press, Reuters, ABC, CBS, Al Hurra, NY1, making sure there was a smooth line-up of personalities for interviews, including New York Mayor Michael Bloomberg and jazz musician Harry Connick Jr.

Jan 2008 – Jul 2008 · 6 mos · New York City Metropolitan Area

• I covered the transformation of the ad industry in the year after Youtube and Facebook became household name, and making a Hulk-truck on Pimp my truck became the new way to reach people. Wrote articles, produced video segments, and covered live events.

Mar 2007 – Jun 2007 · 3 mos · Greater Montreal Metropolitan Area

• Worked for the CBC Montreal as a researcher and TV reporter, writing, editing and occasionally appearing on prime time nightly news segments.

Jan 2007 – Oct 2007 · 9 mos · Greater Montreal Metropolitan Area

• Researched, produced, filmed, wrote and edited 3 short documentary projects:
• "Je me souviens": A 45 min current affairs documentary on the 'Reasonable Accommodations debate centered around cultural and religious tensions in modern day Quebec, with a focus on feminism & the Muslim veil.
• "In the closet" : a portrait of underground closet Marijuana cultivators and the problems they pose for legal medicinal dispensaries, drug policy, and fire safety in Montreal, Quebec.
• "Escape the Soundscape": a short piece on the health impacts of sound pollution.

Jan 2005 – Aug 2005 · 7 mos

• • Researched and wrote 80 articles on Mayan and Egyptian Pyramid mysteries as reward content for the online puzzle game Supreme Jigsaw.