Mar 2015 – Oct 2016 · 1 yr 7 mos · Gurugram, Haryana, India

Jul 2014 – Dec 2014 · 5 mos

• Launched “Teen Patti World Cup”, a 20-Day tournament with Real World Rewards.
• Achieved increase of 20% in DAU and reached 6-months-high daily downloads on the launch.
• Managed the launch campaign for “Teen Patti World Cup” across Digital, Radio and OOH.
• Structured and ran internal user group to get early feedback for “Teen Patti World Cup”.
• Pared down the feature list for Teen Patti as product to churn out future critical releases (variation and 3D UI) at fast rate.
• Ownership of the Advt. monetization strategy. Launched a beta model with Rummy, integrating DFP and MoPub with a guidance of 25% increase in top-line for next quarter.

Jul 2013 – Jul 2014 · 1 yr

• Managed the Android portfolio of Spice Labs for Play Store. Diving into user reviews, ratings, support mails and user-flow funnels to deduce the customer voice.
• Worked with Mobile Ad-networks for monetization of mobile applications and managed an account of $0.8 Million annually.
• Incubated three gaming studio in lean mode to create classic and simple games on mobile at rapid rate, with a target of 5 games per month per team (5 people) and achieved it successfully.
• Ownership of collaboration with other developers on revenue share model to increase monthly advt. inventory. Managed to increase the inventory by 30%.
• Managed different vendors and acted as SPOC from sourcing to billing.

Oct 2011 – Jul 2013 · 1 yr 9 mos

• Handled “Hangman” as a service with prime focus on usage. Prime objective was to keep Hangman usage high and keep a check on churn rate; churn rate was less than 18% which was better than average games standard of 40% (in-house data).
• Defined the product roadmap for Hangman across different platform BlackBerry, Java, Android and iOS.
• Convinced the Management team to focus on Android and iOS platforms. Started training people for Android internally and outsourced iOS development for quick turn-around.
• Drafted the specification, defined the release features and UX for upcoming versions with a vision of one release every two month.
• Tracked the performance in terms of numbers of sessions, length of session, repeated usage and integrated the learnings to roadmap e.g. Introducing Daily content, new score model and notification pattern. This helped to improve the ratio DAU:MAU by 20%.
• Monitored the user reviews and feedback from different channels to improve the usability of the application resulting in the increase in usage.
• Tracked the overall program closely and provided weekly updates to Business and technology leadership within the organization.

Sep 2009 – Oct 2011 · 2 yrs 1 mo

• Defining the roadmap of the application
• Spearheaded the game development at Spice Labs with “Hangman” for BlackBerry AppStore for global audience. Launched “Hangman” on BlackBerry AppStore remained in Top 25 list and made more than 50 million downloads across different platforms.
• Managed a set of mobile products like chat application, Email Client, News aggregator, Facebook App and Stock Exchange app from idea to their launch on Carrier app stores.
• Worked with a small team of 3 developers and a creative to deliver 9 applications in short span of 3 months.
• Working with Mobile Ad-networks for Monetization of Mobile applications

Mar 2008 – Aug 2009 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• Understand and gather requirements to define the use cases that client want to cater through mobile application.
• Created the first draft of design documents to help the business team take informed decisions.
• Reviewed and audited the final product document and report the technical complication that can surface due to the nature of the mobile platform and device type.
• We created and launched mobile app for several companies, some of them are BookMyShow, Zozoc, MakeMyTrip, Jeevansathi, Bigflix, ClearTrip, Sulekha, Naukri, Yatra, and Financial Express.
• Reviewed the test cases result and compiled the report for the product team and take the first level decision for the priority on reported bugs.
• Audited the final release for core features before shipping it out to the clients.