Jun 2024 – Sep 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Built and nurtured strategic alliances with leading organizations, including a successful collaboration between Redbull Basement and HT, fostering innovation and community growth.
• Fostered and nurtured new relationships within the ecosystem across Blockchain, New Tech, B2C and D2C verticals
• Was the voice of the brand in various events including, SLUSH’d, TGS, IBW, Aptos After Party, PolkaDot Mixer, GetStan Mixer, also at events hosted by Afaq, TSOW, IAMAI, WebEngage, HashedEmerged, WeWork Labs, BitGo, OGClub, Reserve Bank of India Innovation Hub, HSR Founders Club, MagicBall AI, Avax Network, LayerPath AI and Elevation Capital.

Apr 2023 – Dec 2023 · 8 mos · Bengaluru, Karnataka, India · On-site

• Create and hone positioning and product messaging strategies that are appealing to target market.
• Create engaging material for social media, blogs, videos to advertise our games features and game play.
• Gain a thorough understanding of player preferences and demands through user research calls and data collection. Then, utilize these insights to inform future product developments and marketing campaigns.
• Plan and execute toward effective product launches while working closely with cross-functional teams to ensure that go-to-market strategies are seamless.
• Keep a finger on the pulse of the web3 industry and competitors, identifying opportunities for differentiation.
• Make data-driven decisions for optimization by using data to assess the effectiveness of marketing campaigns.
• Create plans to captivate current gamers, increase user loyalty, and cultivate a lively gaming community.
• 3.5x growth in Discord, 5K members in Telegram, and 2x growth in WhatsApp communities across 4 regions in the globe - India, Brazil, Philippines and Nigeria.

Sep 2022 – Mar 2025 · 2 yrs 6 mos · Chennai, Tamil Nadu, India · Remote

• Co-Founder: Illuminate Digital.
• Pioneered a streamlined revenue strategy by focusing on three high-value clients, optimizing resources while ensuring significant profitability.
• Redefined client acquisition and retention models, prioritizing quality over quantity to deliver bespoke solutions with maximum impact.
• Enhanced operational efficiency by aligning agency capabilities with the specific needs of high-value clients, ensuring exceptional results for our clients and strengthening long-term partnerships.

Feb 2021 – Oct 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Two roles, one title:
• Lead for Supply Operations (South India) in Onboarding Gaming Content Creators and Esports player sourcing (PAN India). Programming of new IPs and strategies.
• Led the content supply team's implementation of planned IPs and developed growth-oriented tactics to establish a strong brand presence.
• Quickly brought on board 20+ gaming influencer agencies from Bangladesh and India with a overall supply of 400+ gaming content creators across several regions. (Including the top 15% creators with half a million+ sub base and more then ten 1Million+ sub base creators)
• Created reliable networks with affiliates for business alliances
• Identified and pursued possibilities to expand business operations and increase profits while maintaining financial controls, planning business operations, and controlling expenses.
• Closed incredible partnerships with leading esports teams and agencies from Mena and India, as well as with India's first web3 esports initiative, Loco Legends.
• Developed several content strategy initiatives with the supply team and put go-to-market plans for brand partnerships into action.
• Tools Used: Amplitude, Metabase, Google Suite, Canva, Firebase Distribution, TestFlight, Firebase, MoEngage, FB Analytics
• Verticals: Content Programming || Strategy Execution || Community Development and Management

Oct 2019 – Feb 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Built India's first Game Streaming community on a platform from scratch.
• Conducted market research and analysis to identify potential partnership opportunities
• and assess their viability.
• Devised a strategic plan and acquired 50K+ DAU with 150+ gamers/content creators, consistently activated the users for daily viewership as well as grew the retention percentage within 8 months of platform going live.
• Handled E2E tournament operations like hosting Tier 1 tournaments for PUBGM and Free Fire Scrims, business excellence perspective of tourneys to increase platform retention.
• Managed the relationship with the community.
• Planning and analyzing content for my streamers will assist them both thrive on our platform and avoid extinction on other social media.
• Managed 200+ content creators community.
• Tools Used: Branch, Django, Metabase, Amplitude, MoEngage, FB Analytics, Instagram.
• Vertical: Content Strategy || Community Management || Esports

Jan 2019 – Aug 2019 · 7 mos · Singapore · Hybrid

• Utilizing SMM and SEO, raised public awareness by 30% and brand awareness by 25%.
• Using tools like MS Excel and the Google Analytics Dashboard, I looked after the company's financial paperwork and report analysis.
• Oversaw 500+ Scrims and 50+ Esports Tournaments in addition to administering the company's first WordPress website.
• On-boarded international and domestic gamers on to our platform.
• Built the operations team, managing the team, and connected the target consumer with marketplace.
• Responsible for PlayMonk's social media presence and encouraged organic growth.
• Tools: Wordpress, Hootsuite, Google Analytics, Instagram
• Vertical: Operations Planning || Strategy || Esports
• (self-funded, bootstrapped start-up)

Aug 2018 – Nov 2023 · 5 yrs 3 mos · Chennai, Tamil Nadu, India · Remote

• Partnered with several popular Esports Content Creators and Influencers across India and South East Asia.
• We had our own PUBGM | FreeFire | CODM Esports Gaming Team.
• With the aid of our content producers, we also engage in brand promotion.
• We tried to develop a product to support the growth of creator economies using web3 but we couldn’t complete this project due to bear market of crypto in India.

Jul 2018 – Nov 2018 · 4 mos

• Managed the Supply Chain Network by initiating projects for optimization.
• Improvements to commercial processes using operations research.
• Handled numerous projects, from those focused on the Distribution Center to those that impacted the entire region.
• Implemented digital setup employing RFID and smart tags at intra and intercity collection centers to restore boxes valued at ₹2Cr.
• Verticals: Strategy/Logistics

Jun 2018 – Jun 2018 · 0 mo

• Attained Fleet, transportation, and distribution/delivery management goals, devised and defined a structure utilizing continuous tracking and monitoring to accomplish the same.
• Developed and tracked key performance indicators (KPIs) and metrics with cross-functional teams to assess organizational performance and provide information to decision making.
• Enhanced Delivery Experience for the End User.
• Vertical: Inbound Logistics/Customer Experience

Feb 2018 – May 2018 · 3 mos

• To improve distribution and delivery management, a progressive order shipping method was developed for a variety of distribution centers and consumers.
• Vertical: Category

Aug 2015 – Jan 2017 · 1 yr 5 mos · Chennai Area, India · Hybrid

• Contribute in creating and monitoring event KPIs, developing and managing budgets.
• Spearheading the first and following Indian Youth Conclaves, LIT Fest, and played a pivotal role in launching MyCaptain program.