Nidhi Modi

Co-Founder

Bengaluru, Karnataka, India17 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

18+ years of diverse marketing experience
Expertise in FinTech marketing strategies
Proven track record in building strategic partnerships

Stackforce AI infers this person is a FinTech marketing expert with extensive experience in digital marketing and strategic partnerships.

Contact

nidhi.modi@ibsfintech.com LinkedIn

Skills

Core Skills

Corporate MarketingDigital MarketingSocial Media MarketingMarketing InitiativesBrand Image CreationSoftware Development

Other Skills

BrandingBusiness DevelopmentChannel PartnersCustomer EngagementCustomer RelationshipsEvent ManagementJ2EEJ2MEJavaManagementMarket ResearchMarketing CommunicationsMarketing StrategyMobile ApplicationsMobile Technology

About

A versatile professional having 18+ years of experience across wide arrays of the vast field of marketing, I feel every day is a new learning experience. Associated with India's #1 TreasuryTech platform IBSFINtech for more than 10 years, leading the Partnerships, Marketing, Branding and PR initiatives. Responsible for managing the key strategic partnerships for the company on the global scale, my primary role is to nurture the partnership ecosystem, ensure sales enablement, designing and executing GTM strategies, ensuring mutually beneficial opportunities for the partnership ecosystem. In the last 10 years with IBSFINtech, I have had the opportunity to nurture myself into a FinTech professional with hands-on expertise in Corporate Marketing, PR, Branding, Digital Marketing, Customer Relationships, and Sales. A firm believer of destiny and a true Piscean by nature, I believe in dreams and working passionately to turn those dreams into reality. Right now on a mission to make IBSFINtech a global brand in the niche TreasuryTech space: making IBSFINtech synonymous with Treasury!

Experience

Ibsfintech - the treasurytech company

2 roles

AVP - Strategic Partnerships

Feb 2023 – Present · 3 yrs 1 mo

AVP - Marketing, PR & Branding

Jan 2016 – Present · 10 yrs 2 mos

Having a decade of experience across wide arrays of the vast field of marketing, I feel every day is a new learning experience. Marketing is an art wherein every day shows me a fresh stroke of the brush, a new streak of colour, a new technique in every experience that I have.
A true Piscean by nature, I believe in dreams and working passionately to turn those dreams into reality. Fortunate enough to be associated with a FinTech brand in niche Treasury management segment for the last 5 years, I have had the experience to nurture myself into a FinTech professional with hands-on expertise in Corporate Marketing, PR, Branding, Digital Marketing, Customer Relationships, and Sales.

Corporate MarketingPRBrandingDigital MarketingCustomer RelationshipsSales

Strategix digital

Founder, Digital Marketing Strategist

Dec 2015 – Dec 2021 · 6 yrs · Bengaluru Area, India

As a Digital Marketing Professional, I engage with entrepreneurs and enterprises in building their social media profiles, establishing their social image and helping them stay connected with their end customers while actively pursuing new customers. I provide dedicated digital media marketing services for all the popular social media platforms.
In this era of social media, the importance of being truthfully present and staying active on social media platforms is very critical for success of a business, whether new or old! I believe, social media is need of the hour for a business to stay connected 24*7 with their existing and prospective customers.
Reach out to me with your digital media needs and leverage the power of social media for expanding your business!

Social Media MarketingDigital MarketingCustomer Engagement

Freelancer ( self-employed)

Digital Marketing Specialist

Sep 2014 – Nov 2015 · 1 yr 2 mos · Bangalore

As a Digital Marketing Professional, I engage with entrepreneurs and enterprises in building their social media profiles, establishing their social image and helping them stay connected with their end customers while actively pursuing new customers. I provide dedicated digital media marketing services for all the popular social media platforms.
In this era of social media, the importance of being truthfully present and staying active on social media platforms is very critical for success of a business, whether new or old! I believe, social media is need of the hour for a business to stay connected 24*7 with their existing and prospective customers.
Reach out to me with your digital media needs and leverage the power of social media for expanding your business!

Social Media MarketingDigital MarketingCustomer Engagement

Endeavour - the mobility company

Marketing Analyst

Sep 2009 – Sep 2014 · 5 yrs · Bengaluru Area, India

I manage the marketing initiatives at Endeavour. We are a company focused on enterprise mobility initiatives and my role is to bring out Endeavour's true capability to all the prospects.
Creating Endeavour's brand image, building the marketing collateral and preparing the right message are some of the key activities in my kitty.
I managed end to end marketing activities for the organization, which included Collateral preparation, website management, SEO management, Inside Sales and Campaign management. I was actively involved in Events Management which included identifying and executing the events specially in US.

Marketing InitiativesBrand Image CreationSEO ManagementEvent Management