Feb 2024 – Oct 2025 · 1 yr 8 mos · Remote

• Positioning brands to customers' minds and impact potential buyers. Execute influencer marketing projects across a diverse range of channels.
• Develop and execute influencer marketing strategies and creative campaigns.

Dec 2021 – Mar 2025 · 3 yrs 3 mos · Nairobi, Kenya · Remote

• ● Developing a sharp understanding of pop culture and trends, delivering insights that have boosted East African engagement by 20%.
• ● Actively monitoring app performance to provide feedback that continuously improves user ratings, up by 15% so far.
• ● Leveraging cultural moments and local events, achieving a 30% increase in user interaction.
• ● Spearheading creator support and expanding influencer partnerships, now up 25%, to solidify market presence.
• ● Conducting in-depth cultural research, offering insights that shape our strategic direction.
• ● Evaluating app features across Kenya, Uganda, Tanzania, and Rwanda, catching bugs to enhance user experience.
• ● Analyzing app store reviews to drive improvements, contributing to rising ratings and satisfaction levels.

Jun 2020 – Jan 2024 · 3 yrs 7 mos · Nairobi, Kenya · Remote

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas and write and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Jan 2020 – Present · 6 yrs 2 mos · Nakuru, Kenya

• I founded Aliyana Greenworks to prove that digital growth can serve both people and planet. Over the years, this has meant more than campaigns — it’s meant working with farmers in Meru and Nakuru on avocado planting for carbon credits, encouraging reforestation and driving waste management through both online outreach and physical marketing tools like QR codes, and supporting local CBOs in community initiatives.
• Alongside grassroots projects, I’ve partnered with SaaS brands, eco-travel companies, and green living ventures, while guiding startups and innovators to align with ESG principles. I’ve also delivered Green skills training & enablement programs to equip businesses for the future of sustainable work.
• From brand strategy and AI-driven campaigns to sustainability playbooks and thought leadership, every project carries the same goal: growth with impact, ethics, and legacy. 🚀

Jan 2015 – Dec 2019 · 4 yrs 11 mos · Nakuru, Kenya

• In 2015, I began Aliyana Greenworks as a freelance side project — helping small businesses and startups find their voice online. What started with social media campaigns and content calendars quickly grew into a deeper focus on brand strategy and digital storytelling.
• Those years were about experimentation, learning on the go, and proving that even on lean budgets, purposeful marketing could deliver results. It became the foundation for the sustainability-driven consultancy Aliyana Greenworks that it is today.

Nov 2018 – Nov 2020 · 2 yrs · Mt Kenya

• Work with various team members to develop a technical blueprint for solving and demonstrating product solutions to clients.
• Consultative experience with engagements creating and leading strategy at the executive level.
• Direct, monitor and coordinate the sales team to best effect and maximum productivity.
• Building strong relations and management with clients, distributor(s) and vendor(s). Been able to enroll and on-board them on various vendor partnership relations.
• Developing proposals, and closing sales opportunities.
• Interface and coordinate efforts with sales team members to demonstrate and develop/configure project plans and proposals.
• Develop and leverage knowledge of industry trends and specific customer needs so as to tailor made winning product promotions.
• Create value-added products offerings that lead to increased adoption of the technology.

Feb 2014 – Jun 2016 · 2 yrs 4 mos · Mt. Kenya Region · Hybrid

• Devise effective territory sales and marketing strategies
• Maintaining customer relationship
• Setting and meeting sales targets to increase revenue
• Finding ways to ensure the efficiency of sales operations.

Feb 2011 – Jan 2012 · 11 mos

• supervising and coordinating the daily activities of sales representatives and merchandisers. Managing distributors by ensuring availability of products and timely delivery of products to the wholesalers and retailers. Cash collection and managing company assets.

Jun 2010 – Jan 2011 · 7 mos

• Sales team and distributor management, cash collection, promotions, product launch and market intelligence.

May 2009 – Oct 2010 · 1 yr 5 mos

• my responsibilities included generating potential leads, soliciting potential customers and facilitating sales.

Jan 2008 – Dec 2008 · 11 mos

• Promotions team supervision.
• Launched the Safaricom Simu ya Jamii in Upper Mt Kenya region, pushed over 1000 gadgets.
• Supervised various Inbar activations for EABL ie Wakenya pamoja promotions, Senator lager activations

Jan 2007 – Dec 2007 · 11 mos