Smita Balram

CEO

Bengaluru, Karnataka, India20 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in journalism and corporate communications.
Expertise in fashion, luxury, and FMCG sectors.
Proven track record in brand communication strategy.

Stackforce AI infers this person is a Corporate Communications expert with a strong background in journalism and lifestyle sectors.

Contact

Skills

Other Skills

Fashion ReportingCopy EditingEditorial SupervisionCommunicationLifestyle Analysis

About

I drive the Corporate Communications for sports brand PUMA India. Prior to this, I spent 16 years as a Journalist and reported on trends in fashion retail, liquor, luxury and FMCG. My last stint was at The Economic Times as Special Correspondent for a tenure of six years. I have also worked with media houses such as TV Today Network (Headlines Today/Aaj Tak), Deccan Herald and Deccan Chronicle. Also: Weight Training & Yoga Buff.

Experience

Puma group

2 roles

Lead - Corporate Communications

Promoted

Apr 2024 – Present · 1 yr 11 mos · Bangalore Urban, Karnataka, India

Elevated to the rank of Lead - Corporate Communications for PUMA India

Head Of Corporate Communications

Sep 2021 – Apr 2024 · 2 yrs 7 mos · Bangalore Urban, Karnataka, India

As head of Corporate Communications at PUMA India, I strategised brand communication and drove the public relations for the India operations of the German sportswear giant.

The economic times

Special Correspondent

Mar 2015 – Jun 2021 · 6 yrs 3 mos · Bengaluru Area, India

As Special Correspondent, I reported on the Indian Retail sector spanning Fashion, Liquor and FMCG. I was also an active contributor for the lifestyle supplement ET Panache.

Dna - daily news & analysis

Freelance Writer

Aug 2014 – Feb 2015 · 6 mos · Bengaluru Area, India

I free-lanced for DNA’s Sunday lifestyle supplement called Just Before Monday. I wrote national stories on Fashion, Food Culture, Interiors and Art.

Klick fashion

Features Editor - Bangalore

Jul 2013 – Jul 2014 · 1 yr · Bengaluru Area, India

I wrote national stories that offered in-depth analysis of the Indian fashion industry. Topics ranged from latest trend reports, fashion-related lifestyle features to business and art in fashion. My articles covered top fashion designers, models, stylists and choreographers.

Jade magazine

Correspondent

Oct 2009 – Jun 2013 · 3 yrs 8 mos · Bengaluru Area, India

I wrote on fashion, luxury, celebrity interviews, interiors, art, restaurant reviews, and the society circuit.

Harper's bazaar

Freelance Writer

Jan 2009 – Jan 2010 · 1 yr · Bengaluru Area, India

I made editorial contributions to India chapters of fashion magazines Harper's Bazaar and Marie Claire.

Deccan chronicle holdings ltd

Fashion Editor

Apr 2008 – Mar 2009 · 11 mos · Bengaluru Area, India

I anchored the newspaper’s weekly fashion pages for all editions and its sister concern The Asian Age. I had fashion writers from across cities reporting to me. I was constantly in touch with the Indian fashion fraternity and penned related articles regularly . I also handled their weekly Interiors page.