Mrinali Priyadarshni

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 6 mos experience
Highly Stable

Key Highlights

  • Expert in developing engaging brand voices.
  • Proven track record in optimizing content strategies.
  • Strong leadership in mentoring creative teams.
Stackforce AI infers this person is a skilled content strategist in the Food Delivery industry.

Contact

LinkedIn

Skills

Core Skills

CopywritingContent ManagementContent Development

Other Skills

Creative WritingContent CurationBloggingCopy EditingPoetryPhotographyMicrosoft Word

About

I can write what AI can't.

Experience

Swiggy

2 roles

Team Lead: Copy

Promoted

Jul 2024 – Present · 1 yr 8 mos · India

  • Led copy across Push, Email, In-app, WhatsApp & Ads, constantly analyzing data to optimize and improve CTRs.
  • Led end-to-end content for flagship launches like Swiggy UPI, One BLCK, One Privileges & Swiggy x HDFC Bank Credit Card.
  • Mentored and scaled a team of writers, elevating creative quality and tone consistency.
  • Collaborated with Product, Design & Strategy teams to align messaging across touchpoints.
  • Managed stakeholders and external agencies for smooth collaboration and clear communication.
Creative WritingContent ManagementCopywritingContent Development

Copywriter

Sep 2022 – Present · 3 yrs 6 mos · India

  • Developed Swiggy’s brand voice to appeal to Gen X, Y & Z.
  • Led content and copy for Instamart & Dineout GTM launches.
  • Owned messaging strategy and creative execution end-to-end.
  • Streamlined comms by templatizing content.
  • Improved team workflows through scalable content systems.
Creative WritingContent CurationCopywritingContent Development

Education

Sido Kanhu Murmu University, Dumka

Msc — Zoology

Jul 2019 – Oct 2021

Sido Kanhu Murmu University, Dumka

BSC Zoology — Zoology/Animal Biology

Jun 2016 – Jun 2019

Mycaptain

Content and copy writing

Stackforce found 100+ more professionals with Copywriting & Content Management

Explore similar profiles based on matching skills and experience

Szhruthi Boopathy

Szhruthi Boopathy

Senior Product Marketer

at Zoho

Chennai, India8 yrs 7 mos exp
Content MarketingProduct Marketing
Vikram Shetty

Vikram Shetty

Manager - Marketing

at Factspan Analytics Inc.

Bengaluru, India12 yrs 2 mos exp
Content StrategyMarketing
praveen kullukallur

praveen kullukallur

Copywriter

at BBP INDIA

Kochi, India8 yrs 11 mos exp
Content WritingCopywritingCreative Content CreationDocumentation ControlOffice Administration
RT

Roopaa Tambe

Freelance content writer

at Hubli

Hubli, India6 yrs 1 mo exp
Content WritingHuman Resources
Aisha Tanu

Aisha Tanu

Content Writer

at Future Market Insights

Bengaluru, India6 yrs 3 mos exp
Content StrategyContent WritingNews AnalysisSEO
KC

Kevin Casey

Lecturing Fellow

at Duke University

Hillsborough, United States25 yrs 8 mos exp
Priscilla Sharon Prabagaran

Priscilla Sharon Prabagaran

Senior Sales Operations Analyst

at Accenture

Puducherry, India9 yrs 9 mos exp
Content CreationContent Strategy
SA

Shivam A.

Content Marketing Manager

at AiSensy

Gurugram, India5 yrs 7 mos exp
Content MarketingSearch Engine Optimization (SEO)