Rachna Prasad

Co-Founder

Gurugram, Haryana, India20 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led award-winning campaigns in Fintech.
  • Expert in building marketing strategies for startups.
  • Certified Independent Woman Director with board experience.
Stackforce AI infers this person is a Marketing Leader in Fintech and SaaS industries.

Contact

Skills

Core Skills

Marketing StrategyBusiness Development

Other Skills

MarketingBrand buildingDemand generationSales pipeline managementStrategic AlliancesOmnichannel RetailingIndependent Woman DirectorProduct LaunchRelationship ManagementMarketing CommunicationsCustomer AcquisitionDirect MarketingIntegrated MarketingStakeholder EngagementCreative Solutions

About

Marketing for me is Serendipity. Just like most magical things in life are. My journey as a marketer started in space selling as a trainee with Bennett Coleman . What followed were immensely productive years at Ogilvy, Amex & MetLife In 2013 , I took a plunge into the deep waters of the start- up world with Oxigen, (a Fintech Company) . 6 years, 4 million wallets, several award-winning campaigns & celebrity endorsements later, I took another dive into the #SaaS world at Vinculum, a global software company helping brands scale with omnichannel retail technology. At Vinculum, I drove Marketing and Alliances for India, SEA & MEA . In addition to Brand building, demand generation & enabling a steady pipeline for sales, my role has been to create a strong ecosystem of partners and engagements globally that can add value to our customers Starting Jan 2023 , I have taken yet another forward leap and become an independent consultant who helps small/ mid sized firms , create a marketing menu for themselves. If you are looking for advise to set up a marketing function that aligns to your business goals or simply need help in getting things done , reach me on +91 9811106435 In March 2024 I have become a Registered Independent Woman Director with the IICA, Ministry of Corporate Affairs and I seek ID opportunities in boards

Experience

The outside edge

Fractional CMO for startups

Jan 2023Present · 3 yrs 2 mos · India · Hybrid

  • As Founder of The Outside Edge , I operate as a fractional CMO for startups where I help them create a marketing menu , execute on plans and integrate the function with business goals . My current portfolio of customers include SaaS and eCommerce Players
MarketingBrand buildingDemand generationSales pipeline managementMarketing StrategyBusiness Development

Ivycap ventures advisors private limited

Mentor on Panel -IvyCap Ventures

May 2022Present · 3 yrs 10 mos · Delhi, India · Remote

Vinculum solutions ltd.

Chief Marketing Officer

Mar 2019Dec 2022 · 3 yrs 9 mos · Noida Area, India

  • To change the game at Vinculum Solutions - a global Software Company enabling Omnichannel Retailing driving its growth through demand generation & Strategic Alliances
Demand generationStrategic AlliancesOmnichannel RetailingMarketing StrategyBusiness Development

Oxigen

Chief Business Officer

Aug 2017Jan 2019 · 1 yr 5 mos · Gurgaon, India

Oxigen online services

Chief Marketing Officer

Jul 2016Aug 2017 · 1 yr 1 mo · Gurgaon, Haryana, India

Oxigen

2 roles

Senior Vice President

Jan 2014Jun 2016 · 2 yrs 5 mos

Vice President

Jul 2013Dec 2013 · 5 mos

Metlife india insurance company

General Manager Business Development

Jan 2012Jun 2013 · 1 yr 5 mos · Gurgaon

Metlife india

GM Marketing

Jan 2011Jan 2012 · 1 yr

  • Responsible for Strategy and Acquisitions for all Direct- to- Consumer Initiatives for Metlife India - through product packaging, innovation in mediums used ( online/ digital) and affinity programs.

American express

Senior Manager

Oct 2006Dec 2010 · 4 yrs 2 mos

Aviva life insurance

Marketing Manager, Customer Acquisitions

Dec 2005Oct 2006 · 10 mos

Ogilvyone worldwide

Account Director

Aug 2001Nov 2005 · 4 yrs 3 mos

Education

XLRI Jamshedpur

PGCBM

Jan 2011Jan 2013

Miranda House, Delhi University

Masters — Humanities/Humanistic Studies

Jan 1987Jan 1993

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