Rachna Prasad — Co-Founder
Marketing for me is Serendipity. Just like most magical things in life are. My journey as a marketer started in space selling as a trainee with Bennett Coleman . What followed were immensely productive years at Ogilvy, Amex & MetLife In 2013 , I took a plunge into the deep waters of the start- up world with Oxigen, (a Fintech Company) . 6 years, 4 million wallets, several award-winning campaigns & celebrity endorsements later, I took another dive into the #SaaS world at Vinculum, a global software company helping brands scale with omnichannel retail technology. At Vinculum, I drove Marketing and Alliances for India, SEA & MEA . In addition to Brand building, demand generation & enabling a steady pipeline for sales, my role has been to create a strong ecosystem of partners and engagements globally that can add value to our customers Starting Jan 2023 , I have taken yet another forward leap and become an independent consultant who helps small/ mid sized firms , create a marketing menu for themselves. If you are looking for advise to set up a marketing function that aligns to your business goals or simply need help in getting things done , reach me on +91 9811106435 In March 2024 I have become a Registered Independent Woman Director with the IICA, Ministry of Corporate Affairs and I seek ID opportunities in boards
Stackforce AI infers this person is a Marketing Leader in Fintech and SaaS industries.
Location: Gurugram, Haryana, India
Experience: 20 yrs 9 mos
Skills
- Marketing Strategy
- Business Development
Career Highlights
- Led award-winning campaigns in Fintech.
- Expert in building marketing strategies for startups.
- Certified Independent Woman Director with board experience.
Work Experience
The Outside Edge
Fractional CMO for startups (3 yrs 2 mos)
IvyCap Ventures Advisors Private Limited
Mentor on Panel -IvyCap Ventures (3 yrs 10 mos)
Vinculum Solutions Ltd.
Chief Marketing Officer (3 yrs 9 mos)
Oxigen
Chief Business Officer (1 yr 5 mos)
Oxigen online services
Chief Marketing Officer (1 yr 1 mo)
Oxigen
Senior Vice President (2 yrs 5 mos)
Vice President (5 mos)
MetLife India Insurance Company
General Manager Business Development (1 yr 5 mos)
Metlife India
GM Marketing (1 yr)
American Express
Senior Manager (4 yrs 2 mos)
Aviva Life Insurance
Marketing Manager, Customer Acquisitions (10 mos)
OgilvyOne Worldwide
Account Director (4 yrs 3 mos)
Education
PGCBM at XLRI Jamshedpur
Masters at Miranda House, Delhi University