Kanika Raajdev โ Founder
Over the last 15 years, I worked across 5 countries in senior corporate roles and earned my MBA from INSEAD. Then, in 2020, COVID hit and everything slowed down. So, I decided to do something I'd never imagined: start my own company. But, before I could, I had a realization. I believed that most companies were making million-dollar decisions based on assumptions, not reality. And that this gap between what businesses think customers want and what customers actually need was costing them growth, revenue, and credibility. So, I started Mindcog in 2022, a Strategic Insights firm that helps businesses understand why customers convert and why many don't. And the results came faster than I expected. In just 3 years, I grew from a solo founder to leading a 17-person team. Fully bootstrapped, zero funding raised, working with mid-to-large enterprises. On May 11th, 2025, we moved into our own office in Chandigarh. Since that day, I've been building Mindcog into the go-to firm for companies that refuse to guess their way to growth. ๐ ๐ ๐ฟ๐ฒ๐๐๐น๐๐: โ 15-person team built organically, fully bootstrapped โ 100+ conversion-focused research projects delivered โ Helped B2B, D2C, and B2C companies improve lead-to-sales conversion rates โ Reduced customer acquisition costs for enterprise clients โ Partnered with startups, mid-sized companies, and professional services firms โ Built credibility through real outcomes, not just reports If you want to learn how strategic insights can replace guesswork in your business, let's talk. ๐ฆ๐ง๐ฅ๐๐ง๐๐๐๐ ๐๐ก๐ฆ๐๐๐๐ง๐ฆ ๐๐ข๐ฅ ๐๐ข๐ก๐ฉ๐๐ฅ๐ฆ๐๐ข๐ก ๐๐ฅ๐ข๐ช๐ง๐ We help you understand the real reasons behind customer behavior, stalled deals, and low conversion rates. Whether you're a B2B company struggling with lead-to-sales conversion or a D2C brand dealing with high CAC, we give you clarity, not assumptions. โ Learn more: mindcog.co ๐๐บ๐ฎ๐ถ๐น: kanika.raajdev@mindcog.co ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป: Connect with me here
Stackforce AI infers this person is a strategic insights consultant with expertise in business growth and customer behavior analysis.
Experience: 17 yrs
Skills
- Business Strategy
- Management Consulting
- Strategy Consulting
- Data Analytics
Career Highlights
- Founded Mindcog, a strategic insights firm.
- Grew team from solo founder to 17 members.
- Delivered over 100 conversion-focused research projects.
Work Experience
Mindcog
Founder, CEO (3 yrs 4 mos)
Evalueserve
Associate Vice President, ICT Practice (3 yrs 11 mos)
SapientRazorfish
Strategy Consultant (5 mos)
University of the Fraser Valley
Head, Student Life & Industry Engagement (1 yr 7 mos)
CarTrade.com
Vice President, Sales (1 yr 2 mos)
Consultant, Monetization Strategy (1 mo)
PayPal
Intern, Merchant Strategy (1 mo)
Evalueserve
Manager, Professional Services (6 yrs 11 mos)
Education
Master of Business Administration (MBA) at INSEAD
Bachelor of Engineering (B.E.) at Punjab Engineering College