Mar 2023 – Jul 2024 · 1 yr 4 mos · Greater London, England, United Kingdom

• As the world's largest independent cancer research organisation, Cancer Research UK’s design team is dedicated to digitalising cancer fundraising efforts and advancing a future free from the fear of cancer.
• Leading design in Payment and Activity Management teams and collaborating with pm and engineers to facilitate projects on online donation and fundraising.
• Creating prototype and wireframe that adhere to Design System and branding guidelines by gathering insights from research (e.g. usability testing, data analysis, interview/survey).
• Running design workshops with stakeholders in multi-disciplinary teams and presenting work within the organisation to improve UX maturity.
• Conducting user research in the Legacy team, creating persona and user journey mapping with senior service designer and journey design lead.

Aug 2022 – Mar 2023 · 7 mos · Greater London, England, United Kingdom

• As the UK’s ‘Start-Up to Watch’, Unify is an AI-powered SaaS platform innovating to make higher education accessible to everyone, everywhere.
• Independently designed Unify’s platform from 0 to 1 from early conception to launch and iteration to streamline students’ admission process as a sole designer.
• Led end-to-end design from initial research, wireframe, interaction and visual design to final prototype. Achievement: 11K+ Monthly visits; 100K+ Monthly page views; 8.4+ avg. page; 3000+ loyal users in less than 6 months.
• Conduct 20+ user interviews and 50+ rapid tests to identify user pain points. Used tools (Hotjar/Google Analytics) to guide iteration, raising user satisfaction by 46%.
• Coached and mentored junior designers; Collaborated with pm and software engineers.
• Created and maintained a design system that includes design guidelines, UI components and micro-interaction, highly improving efficiency for the design and engineering process.

Jul 2022 – Mar 2023 · 8 mos · Greater London, England, United Kingdom

• The Design Yard is a London-based creative design agency specialising in innovative solutions for B2B and B2C products.
• Produced app and website design for .Simple, a social media marketing product, from 0 to 1.
• Conducted user research, information architecture, UX strategy and UI mock-up, increasing sale volume for the client company by 51% and their membership by 36%.
• Rapidly responded to and incorporated client feedback for iterating design work.

Jun 2018 – Dec 2021 · 3 yrs 6 mos

• Created and promoted artworks exhibited at Tate Modern, Saatchi Gallery and Shanghai West Bund Art Centre, which are currently represented on Artsy by SEAM Agency.
• Conduct artists talk and lecture in public events, and forming connections with buyers, curators and the press.
• Established business cooperation with fashion brands, shopping malls and other relevant parties by providing visual design and art installations.

Mar 2016 – Jan 2017 · 10 mos · Shanghai, China

• Independently conceptualised and designed a digital product for helping Chinese women gain confidence and self-awareness through lifestyle improvement and fashion makeovers, receiving 100+ recommendations and 2000+ recognition on WeChat.
• Won the Annual Campus Entrepreneurship Competition (First Prize). Received funding and technical support from investors.