Apr 2024 – Aug 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• I led visual and motion design across multiple product touchpoints, collaborating closely with product, brand, and engineering teams.
• I mentored a team of visual and motion designers, supporting their growth and ensuring consistently high-quality output.
• I led the complete visual redesign of the customer app — rethinking iconography and illustration systems, and introducing a brand-authentic mascot.
• I pushed for and successfully implemented Rive as the core animation tool, improving motion quality and accelerating animation delivery.
• I designed 3D vehicle icons that elevated the visual experience and contributed to increased conversions and reduced order drop-offs.
• I created splash screens, animated banners, and promotional assets that improved awareness and engagement across GTM campaigns.
• I developed motion experiences for the Rewards platform that increased user interaction and repeat engagement within the ecosystem.
• I established a cross-functional design forum to share best practices and elevate visual and motion design standards across teams.

Jul 2022 – Mar 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• 1. Designing visual solutions using data-driven approach to decision making by market analysis, customer feedback, technical constraints, user research and in sync with the usability principles for our less-tech savvy user-base.
• 2. Responsible for bringing visual consistency across platforms by creating a new visual design language for the Customer and Partner side apps by designing 2D/3D icons, illustrations, animations, resulting in an increase of 5% user retention and growth for the business.
• 3. Delivering a quality and premium experience to the users by creating beautiful yet functional visual designs.
• 4. Recognized as 'Star Performer' in June '23 for actively playing a key role in improving the overall illustration and icon level quality of the entire set used on Porter apps.

Aug 2018 – Jun 2022 · 3 yrs 10 mos · Pune, Maharashtra, India

• Freelanced in various fields i.e. Graphic Design, Branding and Visual Identity Design, UX/UI Design, 3D modeling and Rigging, 3D Film Animation.