Nov 2024 – Mar 2025 · 4 mos · Bengaluru, Karnataka, India

Apr 2022 – Oct 2023 · 1 yr 6 mos · Noida, Uttar Pradesh, India · On-site

• Launched targeted ad campaigns and content that resonated with health-conscious consumers and grew the brand’s social media following across key platforms ( Instagram, Facebook, LinkedIn, Twitter)
• Increased engagement with interactive and informative content around wellness trends, product benefits, and health tips, encouraging user interaction.
• Directly contributed to revenue growth by converting social media followers into paying customers. Managed partnerships and influencer collaborations, customer feedback & Reputation management.
• Achieved improvement in campaign ROI by optimizing ad spend and targeting.
• Kept up with health and wellness trends, new regulations, and best practices within the nutraceutical sector.
• Helped generate excitement and demand around new products, accelerating their market entry and driving initial sales.

Nov 2021 – Apr 2022 · 5 mos · Gurugram, Haryana, India · On-site

• Grew the EdTech brand’s online presence by targeting niche education communities, parents, educators, and students, expanding reach and brand visibility
• Developed and executed a content strategy that aligns with the EdTech brand’s mission and target audience. This could include creating blog posts, infographics, videos, and interactive content like polls, quizzes, or live Q&A sessions.
• Successfully promoted webinars, online courses, or product features, resulting in conversion from social media engagement to product adoption.
• Played a key role in handling customer inquiries and providing timely responses on social media platforms, improving customer satisfaction scores.
• Consistently tracked social media KPIs (key performance indicators) to optimize content and campaigns
• Highlighted customer success stories, testimonials, and case studies, positioning the EdTech brand as a trusted leader in the education technology space

Jun 2021 – Nov 2021 · 5 mos · Noida, Uttar Pradesh, India · On-site

• Running highly successful social media advertising campaigns that boost traffic to the website
• A/B testing different ad formats, targeting the right demographics, and optimizing budgets to maximize ROI on ads
• Creating a strong community of loyal followers who engage actively with the posts.
• Localized hashtags, regional news updates, and the inclusion of culturally relevant visuals to make the content resonate with a specific geographic audience
• Running sponsored posts, collaborations with brands, or monetising platforms like YouTube and Facebook with ads
• Testing new tools and technologies to create more engaging and immersive experiences for the audience
• Using data to shape future content strategies, refine posts for maximum reach, and gauge the effectiveness of campaigns. Communicating key performance metrics to stakeholders
• Running successful campaigns, cross-promotions, and using paid ads to reach a wider audience
• Growing followers/subscribers across various platforms

Feb 2020 – Jun 2021 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

• Developed and executed a content calendar that resonated with the target audience, resulting in increased brand affinity
• Regularly tracked and analyzed social media metrics, identifying key trends and optimizing campaigns to improve performance
• Launched successful seasonal or product-specific campaigns that resulted in a significant boost in sales or foot traffic to retail locations
• Ran contests, giveaways, or flash sales that generated viral buzz and increased customer acquisition
• Secured partnerships with micro-influencers, celebrities, or other brands, amplifying the brand’s reach to new customer segments
• Improved customer satisfaction by offering quick responses to customer queries or complaints on social platforms
• Produced high-quality visual content (photos, videos, graphics) that aligned with the brand's identity and attracted new customers

Oct 2019 – Feb 2020 · 4 mos · Gurugram, Haryana, India

• Maintaining a low customer escalation rate, meaning issues are resolved efficiently and satisfactorily at the first point of contact
• Meeting or exceeding response time targets (e.g., response time under 1 minute) and ensuring that customers’ inquiries are handled promptly
• Enhancing brand presence and engagement by responding promptly and helpfully to customers, thereby fostering customer loyalty
• Creating personalized interactions, which increase customer retention and engagement, and driving positive sentiment toward the brand
• Leveraging social media to turn negative customer experiences into positive ones
• Successfully managing complex or sensitive issues that require empathy, patience, and a deep understanding of the brand
• Representing the company as an advocate on social media, ensuring all communications are on-brand and reflect the company’s voice and values
• Contributing to content strategies by identifying common customer pain points or frequently asked questions (FAQs) that can be addressed via posts or updates
• Identifying opportunities for upselling or cross-selling during customer service interactions without being intrusive, contributing to sales and brand growth
• Managing and effectively responding to high volumes of chat messages or social media inquiries during peak periods

Feb 2019 – Oct 2019 · 8 mos

• Driving higher retention growth for the business through highly successful social media campaigns.
• Utilizing analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track social media performance and consumer behaviour.
• Developed a content calendar that resulted in increase in overall user engagement.
• Analyzing social media metrics, such as impressions, click-through rates, and audience demographics, allows the analyst to suggest improvements or identify growth opportunities
• Provided competitive analysis that led to a new social media strategy that outperformed competitors
• Developed detailed, easy-to-understand reports that were presented to upper management or clients, influencing key decisions
• Identified emerging trends and led early adoption strategies, resulting in viral growth or improved brand recognition

Jun 2017 – Feb 2019 · 1 yr 8 mos

Jun 2016 – Aug 2016 · 2 mos · Greater Delhi Area

• Conducting in-depth research on current topics in order to develop original content.
• Developing content for blogs, articles and columns for HT newspaper
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.'
• Creating compelling headlines and body copy that will capture the attention

Jun 2015 – Jul 2015 · 1 mo

• Support event and fundraising planning efforts;
• Attend meetings and conferences as appropriate;
• Provide administrative support to the senior staff as needed
• Assist in preparing information and research materials; create and maintain PowerPoint presentations
• Take notes and memos during meetings; type documents, drafts, and reports; sort and manage files
• Run general industry related errands
• Manage databases and input information, data, and records
• Research and gather documentation on company position in the industry
• Attend company functions and networking events