Jun 2019 – May 2021 · 1 yr 11 mos · Gurgaon, Haryana, India

• working as lead product designer for our b2b and b2c product. Using design thinking process and designing user centric products.
• 1. Conducting user research
• 2. Defining user persona and problem statement.
• 3. Ideate on challenges and find innovative solutions.
• 4.Creating wire frame and prototype
• 5.Usability testing for our products
• This approach helps us to understand our users and their challenges which they are facing in existing products or in existing process in their life.
• Our purpose to make products, which are easy to use, which solve user problem and achieve their goals quickly.

Jun 2018 – Jun 2019 · 1 yr · Gurgaon, Haryana, India

• I was working in home credit as a user researcher and my key task are conducting user interview, focus group, define primary persona and secondary persona. Conduct lab usability testing and provide recommendations on the basis of usability study. Helping designer to improve information architecture, such as navigation, user journey, happy and negative scenarios. Generate hypothesis for A/B testing to conversion rate, revenue model.

Jan 2016 – Jun 2018 · 2 yrs 5 mos

• working as a individual contributor for our leading online travel booking brand onetravel.com.
• my key role
• 1. generate hypothesis ideas to increase flight revenue or increase conversion rate.
• 2. Prepare Design for A/B testing to make sure idea is working or not.
• 3.Doing competitive and comparative analysis for our products, adding new features.
• creating design for AB test for our products.

Feb 2013 – Dec 2015 · 2 yrs 10 mos

• currently I am working in fareportal India pvt ltd as a senior designer. My main key role is working on website design and mobile app design.

Feb 2010 – Jan 2013 · 2 yrs 11 mos

• I have to work for marketing team for affiliate banners , newsletters design, landing page design, image editing.