Jun 2022 – Apr 2024 · 1 yr 10 mos

• Lead buyer facing products for SmartBiz by Amazon, a new SaaS offering that enables brands / sellers to setup and expand their D2C e-commerce channels. I own and drive the product roadmap for key products that include tools that enable sellers to build their storefront experience, leverage social commerce, acquire new customers and retain existing customers, and improve overall business profitability through increased ROI from marketing investments.
• The role entails TG identification to target large potential opportunity areas, definition and build of minimum loveable product (MLP) to validate and define the overall product proposition.

Aug 2020 – Jul 2022 · 1 yr 11 mos

• Lead the Associates Business Team for India which drives the following programs -
• 1. Amazon India Associates that helps content creators, publishers, bloggers and other digital asset owners monetize their traffic.
• 2. Amazon Influencer Program that works with influencers with established social media followings.
• 3. Content acquisition for on-site content experiences like #FoundItOnAmazon, On-Site publishing

Feb 2016 – Jul 2020 · 4 yrs 5 mos

• Lead business development and marketing for Amazon Easy - the assisted shopping program of Amazon India (internally code named Project Udaan). Amazon Easy aims to make shopping online easier for customers who are apprehensive of transacting on Amazon on their own, but are willing to do so with assistance from trusted sources. To achieve this, we are building a network of trusted, offline partners that offer a suite of services and in return earn a meaningful income from Amazon.
• My responsibilities included (a) scaling up the physical footprint of the program by launching (new) retail formats and tying up with offline retailers / service provides to setup Easy stores around these formats (b) improve health of the network by building tools and processes to remotely manage a large & distributed network of such stores (c) increase customer engagement at stores by launching new services in addition to assisted shopping; and (d) drive marketing inputs to increase sell-through from these stores.

Aug 2014 – Jan 2016 · 1 yr 5 mos

• Manage & grow the associates program & partnerships for Junglee.com as part of the traffic team at Amazon India, with focus on driving the referral traffic and classified selection on Junglee.
• As part of my overall assignment, I also manage the associate partnerships for mobile app downloads and am also working on business development for new traffic channel initiatives for Amazon.in.

Jun 2014 – Jul 2014 · 1 mo · Mumbai Area, India

• Responsible for Digital & Social Media marketing at Axis Bank.

Jun 2012 – May 2014 · 1 yr 11 mos · Mumbai Area, India

• As part of the corporate brand team, I work on the digital & social media piece. Some of the key responsibilities were:
• Driving brand and product awareness using digital & social media
• Working with other marketing teams for conceiving and executing digital campaigns for driving business for various products
• Developing & executing the social media & online reputation management strategy
• Brand Management for the digital channels: Internet Banking, Mobile Banking & ATMs
• Working with multiple internal teams across human resources, corporate communications, customer service, etc to create & improve brand experiences on digital & social media
• Managing search engine marketing for the brand and various products

Jun 2010 – May 2012 · 1 yr 11 mos · Mumbai Area, India

• As part of this assignment, I was responsible for
• Marketing initiatives for the electronic banking channels (Internet Banking, Mobile Banking and ATMs) to increase adoption of the same amongst our customer base and also as part of larger brand level communication
• Setting up of the online sales channels of some retail products
• Creating the first mobile optimized web interfaces for the bank
• Creating and implementing a standardized design language across digital assets of the bank including online transaction portals, corporate website, mobile banking and ATMs
• Was also responsible for initiating the first digital marketing initiatives for the brand and some of the products

Apr 2009 – Jun 2009 · 2 mos

• Worked as a member of the marketing team of Xylys. the Swiss Made watches from Titan Industries.

Jun 2007 – Jul 2007 · 1 mo

• Worked at the Noida, Uttar Pradesh, India works as an engineering intern. Was involved in a project on the SCADA system of a Power Grid Corporation of India site and was responsible for in-house integration and simulation of the entire system.