Sinjini Ghosh

Co-Founder

New Delhi, Delhi, India0 mo experience

Key Highlights

Expert in visual communication and creative direction.
Proven track record in branding and marketing strategies.
Founder of a successful design consultancy for MSME brands.

Stackforce AI infers this person is a Visual Designer specializing in branding and marketing within the creative industry.

Contact

Skills

Core Skills

Creative DirectionBrand StrategyMarketing StrategyGraphic DesignUser Experience (ux)

Other Skills

CommunicationCreative Problem SolvingTime ManagementColor PsychologyLayout DesignColor TheoryAdobe IllustratorAdobe PhotoshopAdobe InDesignFigma (Software)Visual DesignTypographyUser Interface DesignCommunication DesignAdobe Creative Suite

About

I'm a creative, specialising in visual communication and creative direction. I honed the art of design from the prestigious National Institute of Fashion Technology, Delhi. Currently, I am crafting in the fields of branding and marketing applying strategic design thinking for businesses of the new age! Design with Genie is my playground on Instagram. That’s where I share what I know & learn what I don’t. With a keen eye for detail, I possess an innate sense of how things fit together and how they don't. Picture me as the driving force behind the scenes, curating the perfect blend of words, visuals, and emotions. If you're someone who likes turning their vision into an extraordinary reality and make a lasting impression, let's connect.

Experience

0 mo

Total Experience

Average Tenure

Current Experience

Zomato

Visual Designer

Dec 2025 – Present · 4 mos · Gurugram · On-site

I design for the delivery partners' marketing team in order to convince people to ride bikes for a living, just so you can eat pizza in your pajamas.

Blue tokai coffee roasters

Visual Designer

Jun 2025 – Aug 2025 · 2 mos · New Delhi, Delhi, India · On-site

Conceptualised and designed the marketing campaign for Blue Tokai’s first cafe in the hills of Dehradun & Mussoorie. Worked across OOH banners, digital ads, social media and emailers.
Rebranded Suchali’s Artisan Bakehouse by simplifying logotype, and proposing new brand language adopted across offline stores and digital assets.
Presented directly to brand heads; 2 campaign directions approved for rollout.
Worked in a high-speed, feedback-heavy studio with multiple ongoing projects weekly.

Marketing Strategy

Design with genie

Founder / Brand Designer

Jan 2025 – Present · 1 yr 3 mos

I’ve been working independently as a visual designer and creative consultant helping MSME brands with ambitious founders in the FMCG, Fashion & Lifestyle, Real Estate, F&B and similar industries create strong visual identities, packaging, and marketing campaigns and collaterals.
I merge strategy with a crisp, modern aesthetic to create complete visual identities from strategy to execution; that capture attention and convert.

Creative DirectionBrand Strategy

Urvann

Visual Designer

Jun 2024 – Mar 2025 · 9 mos · Delhi, India · Hybrid

Joined as a design intern and later functioned as Urvann’s sole designer leading all visual communication across digital, print, and campaigns.
Grew social media followers through data-driven visual content.
Designed Gift Cards and packaging, boosting sales and brand loyalty.
Optimised website design, increasing conversions and user flow.
Led visual campaigns in collaboration with the marketing team, exceeding engagement benchmarks.

Graphic DesignCommunication

Eazotel

Founding UX/UI Designer

May 2023 – Aug 2023 · 3 mos · Delhi · Remote

Conducted 30+ user interviews and competitive analysis, translating insights into a user-friendly booking tracker dashboard improving overall usability and simplifying the booking process.
Collaborated with development teams ensuring timely project delivery while maintaining design integrity and meeting user needs.
Conceptualized and designed Eazotel’s official website from scratch, establishing a cohesive brand identity that aligned with the company’s vision.
Developed and optimized a booking engine template, increasing conversion rates by 32% by refining user flow and enhancing visual hierarchy, making the process smoother and more intuitive for users.

User Experience (UX)