Vineeta Wagh

Co-Founder

Bengaluru, Karnataka, India13 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Nearly a decade in brand building and advertising.
  • Transitioned from lingerie to tech marketing successfully.
  • Passionate about mentoring and social justice.
Stackforce AI infers this person is a Marketing Consultant specializing in Brand Strategy and Digital Marketing for D2C and Consumer Tech industries.

Contact

Skills

Core Skills

Product MarketingDigital MarketingBrand CommunicationGo-to-market StrategyBrand BuildingGuest LecturingBrand AwarenessBranding & Identity

Other Skills

MarketingContent Strategybrand launch strategyE-CommerceCommunications PlanningStrategic ThinkingOnline AdvertisingSocial MediaAdvertisingStorytellingStrategic CommunicationsBrand launchMarketing CommunicationsBrand StrategyCreative Strategy

About

I am a seasoned brand enthusiast with nearly a decade of experience in brand building and advertising. I've made the transition from lingerie marketing to tech marketing, and what a journey it has been! My fierce independence, craving for creativity, and passion for storytelling have fueled my success thus far. With my strengths in curiosity, enthusiasm, and exceptional communication skills, I find purpose in the journey of brand building and storytelling. I am passionate about exploring new ideas and finding a brand's unique purpose that resonates with consumers and creates a positive impact in their lives. Recently, I've transitioned to marketing consulting, and I'm thrilled to work alongside entrepreneurs to discuss their visions, strategies, and ideas to build their brands. As a consultant, I believe in immersing myself in the brand as if I were part of the leadership team. I love mentoring individuals with a passion for learning, and I am committed to work-life balance, gender equality, and social justice. In my spare time, I am a trained salsa dancer and a Fomo-ist who loves spending time with my closest friends.

Experience

13 yrs 7 mos
Total Experience
2 yrs 4 mos
Average Tenure
3 yrs 3 mos
Current Experience

Backbone

Lead Marketing Consultant - India Market

Jun 2024Jan 2025 · 7 mos · Remote

  • Leading the India launch for Backbone
AdvertisingBrand AwarenessBrand BuildingBrand CommunicationBrand launchCommunications Planning+8

Upgrad

Faculty Lecturer

Nov 2023May 2024 · 6 mos

  • Bridging the gap between industry and classrooms.
Guest LecturingUniversity Lecturing

Nu

Marketing Consultant

Feb 2023Jul 2023 · 5 mos · Bengaluru, Karnataka, India

  • Leading the marketing for the launch of NU - a consumer good brand in India

Brand brew lab

Co-Founder

Jan 2023Present · 3 yrs 3 mos · Remote · Remote

  • We function as the ‘outsourced’ marketing leadership team for your D2C brand!
Communications PlanningProduct MarketingStrategic ThinkingBrand CommunicationOnline AdvertisingSocial Media+15

Ex xiaomi | ex zivame

Independent Marketing Consultant

Oct 2022Present · 3 yrs 6 mos · Bangalore / Pune

  • Here to help small brands, start-ups, build their Brand and Product through compelling story-telling, go to market strategy and all the know-hows for all it needs to launch a brand . After living in the corporate life for 10 years and gaining experience an exposure in some of India's top brands, I am all set to fill the gap in the current start-up ecosystem where businesses are struggling to find a build a brand story . I would love to collaborate with like minded people, learn, explore, meet and work on some amazing and meaningful ideas.
Product MarketingDigital MarketingMarketingContent Strategybrand launch strategyE-Commerce

Xiaomi india

3 roles

Lead Ecosystem Marketing ( Mi & Redmi)

Feb 2021Oct 2022 · 1 yr 8 mos

Problem SolvingStrategyKeynote SpeakingStrategic CommunicationsCommunicationDigital Marketing+4

Lead - Product Marketing (Mi Brand)

Jan 2020Feb 2021 · 1 yr 1 mo

Problem SolvingStrategyCommunicationDigital MarketingContent StrategyBrand Awareness+2

Marketing Campaign Manager

Aug 2018Jan 2020 · 1 yr 5 mos

  • Leading the marketing campaign for the entire Ecosystem and accessories category. Creative Marketing and Product GTM strategy across Lifestyle, Audio, Accessories, Grooming, Smart Home and IoT products that fall under the Xiaomi Ecosystem.
  • > Marketing Campaign strategy and execution
  • > Product Positioning
  • > Consumer behavior mapping
  • >Competition mapping
  • >Communication Strategy
  • > Working with partner platforms (A
  • >Marketing Strategy
  • >Creative Execution
  • > Planning budgets
  • >Tracking performance/sales
  • >Social media strategy
  • >Influencer Marketing
  • >Product Lifecycle management
  • > Content strategy
  • Product Portfolio:
  • 1. Fitness - Mi Bands
  • 2. Audio - Earphones, Speakers
  • 3. Lifestyles - Backpacks and Luggage, Sports shoes, Sunglasses
  • 4. Grooming - Beard trimmers
  • 5. Smart Home, IoT - Air purifiers, Security Camera., LED Smart Bulbs
  • 6. Accessories - Power Banks, Chargers
  • #BrandStrategy #Marketing #GTM #Branding #Brand #Ecommerce #Communication #DigitalStrategy
Problem SolvingCommunicationDigital MarketingContent StrategyBrand AwarenessCustomer Insight+1

Zivame.com

2 roles

Brand Manager - ZelocityBy Zivame | Activewear Category

Jul 2017Aug 2018 · 1 yr 1 mo · Bengaluru Area, India

  • Responsible for launching the new Active wear brand Zelocity by Zivame
  • Launched, conceptualised, executed an entire collection of activewear in collaboration with MTV.
  • Responsible for brand communication, brand positioning and content creation ideas across digital platforms with a team of content writers and designers
  • Creating product differentiation, product positioning and product stories in order to meet consumer's needs
  • Responsible for building the brand on Instagram through strategy, engaging content and Influencer campaigns
  • Managing the Instagram community which is growing at a rate of 30%, month on month
  • Making Instagram the secondary revenue channel through organic content
  • Tapping into cross promotional collaboration for the brand
  • Analysing the category performance, CTRs across digital channels and creating avenues to increase the brand visibility
  • Create innovative marketing programs, campaigns and promotions across various channels, such as email marketing, events, online advertising, retail visibility.
  • Collaborating with design team to understand the product philosophy
  • Planning and executing campaign shoots for Zivame across categories
  • Content marketing
Problem SolvingCommunicationDigital MarketingContent StrategyBrand AwarenessCustomer Insight+1

Asst. Brand Manager

Oct 2015Jun 2017 · 1 yr 8 mos · Bengaluru Area, India

  • Spearheading the entire Digital Communication for the Brand:
  • Brand development, web site traffic growth, web site UI and advertising revenue.
  • Handling the website communication
  • Taking the creative call on the website design along with the Creative team
  • Monitoring CTRs across platforms ( Website, Mobile, App)
  • Analysing the CTRs across platforms (Website, FB, Emaiilers) and creating communication strategy based on insights driven
  • Creating product differentiation, product positioning and product stories in order to meet consumer's needs
  • Handling the digital launches for product across platforms (Website, Facebook, Emailers, Google)
  • Cross functioning between Creative,Content, Marketing/Sales team.
  • Ideating campaigns for launches and otherwise.
  • Planning new offers based on the past learning and consumer behaviour
StrategyContent StrategySocial Media MarketingBranding & Identity

Zumba

Licensed Zumba Instructor

May 2014Jan 2015 · 8 mos

  • Taking the passion ahead of Dance and with the wish to continue it, Zumba is one of the things that keeps me going.
  • Dance keeps the madness alive in me!
Branding & Identity

Seagull advertising

Account Manager - Brand Services

Oct 2012Oct 2015 · 3 yrs · Pune/Pimpri-Chinchwad Area

  • Key Roles across Clients:
  • ● Understanding the Brand, Market and Competition
  • ● Mining Customer Insights through customer interactions
  • ● Identifying and creating the Brand Positioning
  • ● Planning communication opportunities and events
  • ● Planning photoshoots as per the campaign requirement
  • ● Contributions to the development of the media plan
  • ● Ensuring Roll Out of the Integrated Communication Plan
  • ● Monitoring Results and making course corrections
  • ● Managing day to day operations
  • ● Planned and executed campaign photoshoot with Vidya Bala, Irrfan Khan, Kunal Vijaykar
  • Categories Covered:
  • Healthcare
  • Retail
  • Ranka Jewellers
  • Real Estate
  • Online Clients:
  • Discountedflats.com
  • carbaazi.com (Yet to be launched)
Branding & Identity

Changing sky

Intern

May 2012Jun 2012 · 1 mo · Pune/Pimpri-Chinchwad Area

  • Ideator

Indira school of communication

Placement Cell Co-ordinator

Oct 2011Mar 2012 · 5 mos · Pune

  • It includes handling the placements of students.

Education

Indira school of communication

Advertising

Jan 2011Jan 2013

Vivekanand Institute Of Management

Bachelor of Business Administration (BBA)

Jan 2008Jan 2011

MAAC

Advanced diploma in Animation — Animation

Jan 2008Jan 2010

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