Mar 2022 – May 2022 · 2 mos · Bengaluru, Karnataka, India

• Develop, implement, and manage the company’s social media strategy
• Set objectives and report on key social media KPIs
• Create social media and content calendars with clear goals; craft platform-specific posts with strong attention to design and detail
• Work with copywriters and designers to ensure content is informative and visually appealing
• Oversee influencer marketing, manage influencer relationships, and implement UTM tracking
• Track campaign performance using CleverTap, Firebase, and Analytics
• Run campaigns and analyze data through CleverTap and Firebase
• Collaborate with marketing and product development teams for aligned messaging
• Manage the social media and content team while actively executing strategy

Jun 2021 – Present · 4 yrs 9 mos

• Develop strategy-led content systems that turn visibility into qualified leads, through messaging clarity, high-performing scripts, and consistent execution across Instagram and LinkedIn.
• Created content calendars and conversion-focused scripts tailored for Instagram and LinkedIn
• Led organic content strategy, brand positioning, and funnel mapping to support client growth
• Executed lead generation via DM flows, CTA mapping, reels, carousels, and story sets
• Provided weekly consulting on messaging, offer clarity, and audience targeting
• Oversaw visual direction, publishing workflows, and monthly performance tracking

Jan 2020 – Sep 2021 · 1 yr 8 mos

• 1. Manage transactional proposals.
• 2. Work closely with the Finance, Legal, and Operations departments to review campaign details, contract terms, and approve deals.
• 3. Engage with the sales and marketing team, leadership team to ensure operational performance and activities are aligned to the strategic needs of the business.
• 4. Proven leadership skills to continually improve and streamline working practices, tools, and processes
• 5. Produce KPIs on Deal Review performance for continuous improvement.

Oct 2018 – Jan 2020 · 1 yr 3 mos

• Have experience in working with LCS clients for Google such as Ellen Degeneres, National Geographic, and Kylie Cosmetics etc.
• 1. Working closely with the client via email and SFDC to understand their business plan, goal, and work towards achieving them.
• 2. Assisted in implementing E-commerce tracking, Dynamic Remarketing, Google Analytics Health check, and Enhanced Ecommerce tracking for all LCS clients.
• 3. Continuously maintaining expert-level product knowledge of AdWords, Analytics, and Google Tag Manager, Merchant Center, competitive platforms, and market trends.

Jul 2017 – Oct 2018 · 1 yr 3 mos

• Worked on Google Ads, Google Analytics, and Google Tag Manager.
• Google Ads-
• 1. Developed efficient PPC strategies and provided updates.
• 2. Assisted in implementing conversion code, remarketing code, Website call conversion code, etc to track the performance of the campaigns.
• Google Analytics-
• 1. Formulated and executed analytics strategies for properties.
• 2. Suggested improvements for tracking, reporting, and analysis of performance.
• 3. Identifying and Solving Data Discrepancies for E-commerce tracking and event tracking.
• Google Tag Manager-
• 1. Implement and manage tags and code on multiple websites.
• 2. Assists in tag management services and testing of site tags.

Sep 2014 – Sep 2015 · 1 yr · Bengaluru, Karnataka, India

• Worked for the Catalog Department.
• Provided premium content for western wear clothing.
• Maintained a commitment to the team to meet daily targets and volunteer to work additional time whenever required.
• Trained to check the quality of content for western wear.
• Trained and worked on ethnic wear and accessories.