Oct 2024 – Jan 2025 · 3 mos

May 2023 – Apr 2025 · 1 yr 11 mos

Sep 2020 – Mar 2023 · 2 yrs 6 mos

• Managing Gong’s social and content for corporate channels, digital events, and webinar strategy.
• Gong unlocks reality to help people and companies reach their full potential.
• The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Over 2,000 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area.

Oct 2019 – Sep 2020 · 11 mos

Sep 2018 – Oct 2019 · 1 yr 1 mo

Mar 2017 – Sep 2018 · 1 yr 6 mos

• Supported Digital Team in the project management and execution of Digital Marketing programs (including display, paid search, social, video, content development/distribution).
• Collaborated with internal stakeholders to develop and execute social media marketing plans across Facebook, LinkedIn, Twitter, YouTube, Snapchat, etc.
• Reporting and measurement of programs using Adobe, Facebook Insights, YouTube Insights, Google Analytics & Sprinklr .
• Managed asset workbooks for paid search and social media.
• Facilitated the curation, implementation and maintenance of all blog content and social media/creative team requests.
• Assisted with the management and creation of media for print ads and video content by working with creative agencies.

May 2019 – May 2023 · 4 yrs · San Francisco Bay Area

• That Desi Spark, formerly known as The Woke Desi, is a bold podcast created by three founders who recognized a space void of color and conversation around the topics that impact dual-identity, South Asian millennials the most. From education to entertainment and social justice issues to social media trends, That Desi Spark approaches each episode with compassion, advocacy, and information, bolstered by subject-area experts and unfiltered celebrity moments.
• Founded by healthcare manager/author Annika Sharma, marketing whiz/lifestyle blogger Nehal Tenany, and hedge fund trader/producer Sridhar Pisupati, That Desi Spark ignites conversation, illuminates learning, and sparks a community to own their stories, rise up with confidence, and blaze a path forward. The podcast has been featured in the Times of India, at BBC’s CDX, Spotify Billboards and on Forbes. They have been featured speakers at multiple conferences, ViacomCBS, and universities.

Jun 2016 – Mar 2017 · 9 mos

• Responsible for the planning and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Designed, built and maintained the social media presence of numerous clients through the use of social media tools including Hootsuite.
• Measured and reported the performance of all digital marketing campaigns, and assessed data against ROI and KPI goals using Google Analytics.
• Expertly utilized ClickDimensions within Dynamics CRM to create emails and surveys in order to nurture and grow campaigns.
• Evaluated and analyzed end-to-end customer experiences across multiple channels and customer touch points.
• Designed and executed "15-Year Anniversary" marketing campaign, which included organizing client appreciation events, creating and ordering promotional items, and operating campaign-specific social media accounts.
• Served as a contributor to Netwoven CRM, Power BI and Office 365 blog posts.

Jan 2016 – May 2016 · 4 mos · Tucson, Arizona Area

• Developed programs that drove student traffic to the University of Arizona Student Union, which involved planning, executing, tracking, and measuring outcomes.
• Coordinated and ran product sampling tables at select campus events, such as Freshman Sampling, Taste of the Union, and various tailgate events.
• Collaborated with colleagues on several spreadsheets, accurately recording data and providing analytical support as needed using Qualtrics.
• Completed standard weekly reports and participated in data evaluation activities.
• Successfully implemented the company’s annual marketing plans, as well as recommended programs that led to increased student traffic.
• Worked with internal Shamrock teams to develop signage and marketing collateral to advertise and support initiatives.

Jun 2015 – Aug 2015 · 2 mos · San Francisco Bay Area

• Developed and managed social sharing calendar for enterprise and SMB content - Facebook, Twitter, Linkedin, and Google+
• Used social media tracking/posting tools actively (e.g. Bit.ly, TweetDeck, SharedCount) and created UTM links to track shares/likes/engagements
• Monitored social media channels, covered online social events and interacted with brand enthusiasts, and analyzed data for trends and performance evaluation
• Produced content for the Tradeshift blog that had hundreds of views
• Helped manage digital strategy for retargeting ads, pay per clicks, AdWords
• Researched consumer and prospect needs at each stage of the buying cycle
• Collaborated with demand generation, international marketing, and PR teams to ensure brand alignment and sharing of content ideas and best practices

May 2014 – Aug 2014 · 3 mos · San Francisco, CA

• ♣ Prepared for account call by having sell sheets, pricing, POS and cold samples
• ♣ Built and maintained relationships with store managers/receivers, distributor management and distributor reps
• ♣ Educated distributors’ sales representatives on product knowledge and company sales methodologies, procedures and promotions
• ♣ Stocked shelves and set them up for more space—cleaned up existing displays
• ♣ Attended and set up promotions/demos (in-store) to promote brand awareness at local stores (i.e. Whole Foods, Safeway etc.)
• ♣ Participated in various promotional activities: Guerilla sampling, booths at local events
• ♣ Provided reports on day to day sales activities and results as required by the company