Shravanthi Reddy

Co-Founder

Boston, MA, USA20 yrs 4 mos experience

Key Highlights

20+ years in product marketing and GTM leadership.
Expert in storytelling for brand visibility and investor engagement.
Founder of a boutique corporate events firm.

Stackforce AI infers this person is a Fintech and Events marketing expert with a strong focus on brand strategy and growth.

Contact

Skills

Core Skills

Go-to-market StrategyBrand StrategyProduct MarketingEvent ManagementCorporate EventsCybersecurity

Other Skills

Brand AwarenessEarly-Stage StartupsContent MarketingBusiness Growth StrategiesProduct PositioningMarket StrategyCreative DesignStrategic Marketing LeadershipCampaign ManagementBusiness-to-Business (B2B)Analyst BriefingsSales EnablementB2B MarketingCyber Threat Intelligence (CTI)Mobile Application Development

About

I am a cofounder and CMO at TERA shaping the company’s narrative, investor positioning, go-to-market strategy, and brand visibility as we scale in the startup ecosystem. My focus is on storytelling that resonates with investors, partners, and customers and connecting vision, value, and execution. In parallel, I run Sitara Experiences, my own LLC and boutique corporate events & brand experience firm. Sitara blends creative design with strategic marketing leadership to deliver high-impact leadership offsites, client events, galas, and brand moments that strengthen relationships and elevate perception. With 20+ years in product marketing and GTM leadership across enterprise and growth-stage companies, I now operate at the intersection of technology, storytelling, and experience design and building brands, helping founders grow, and showing what’s possible when women step into visible leadership roles. Currently focused on startup growth, fundraising readiness, brand strategy, corporate events and creating meaningful impact through both TERA and Sitara. https://www.tera.cloud/ https://www.sitaraexperiences.com/

Experience

Sitara experiences

Founder & CEO

Sep 2025 – Present · 6 mos

Sitara Experiences is a boutique corporate events and brand strategy studio where creativity meets 20+ years of marketing leadership. We design elegant, high-impact experiences from leadership offsites to galas and launches that strengthen relationships and elevate brands.

Event ManagementBrand AwarenessCorporate EventsBrand Strategy

Tera

Co-Founder & CMO

Feb 2025 – Present · 1 yr 1 mo

I’m Cofounder at TERA, an AI-native spend intelligence platform helping mid-market finance teams scale financial operations without scaling headcount.
We work with 100+ customers across logistics, healthcare, manufacturing, and distributed businesses to reduce manual work, strengthen compliance, and gain real-time control over spend.
I focus on product positioning, market strategy, and building the narrative around modern finance infrastructure .
We are raising Pre Series A to support expansion in US markets and scale. If you are interested in learning more, please reach out!

Corporate EventsEvent ManagementBrand AwarenessEarly-Stage StartupsContent MarketingGo-to-Market Strategy+3

Riverbed technology

Sr. Product Marketing Manager

Apr 2024 – Jun 2025 · 1 yr 2 mos

Product Marketing Lead for Network Observability Portfolio:
Led the go-to-market strategy for Riverbed’s NPM solutions, driving growth in adoption and revenue.
Launched high-converting campaigns for AppResponse and NetProfiler, boosting demand and sales impact.
Repositioned NPM+ as an AI-driven observability platform, increasing competitive wins and industry recognition.

Content MarketingProduct Marketing

Palo alto networks

2 roles

Senior Product Marketing Manager

Oct 2022 – Mar 2024 · 1 yr 5 mos

Product marketing lead for NGFW Core security services and solution bundles.
CDSS product marketing and GTM including DNS security, Advanced URL filtering, Advanced Threat Prevention, Wildfire, and solution bundles for NGFW.

Business-to-Business (B2B)Analyst BriefingsProduct Marketing