Sonali Modi

Digital Marketing Specialist

India5 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Generated over $100M in client revenue.
Managed $1.5M in client budget monthly.
Expert in data-driven advertising strategies.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in E-Commerce and Digital Advertising.

Contact

Skills

Core Skills

Media BuyingMarketing ConsultingOnline AdvertisingCreative StrategyData AnalysisFacebook AdsCustomer EngagementPerformance Marketing

Other Skills

Growth StrategyB2B MarketingSoftware as a Service (SaaS)DTCE-CommerceAudience AnalysisAnalytical SkillsChatGPTCustomer RetentionFunnel HackingGA4P&L AnalysisInstagram AdsOnline Lead GenerationBrand marketing

About

Performance Marketer | Meta Certified Creative Strategist | Paid Social Specialist( FB, IG, Pinterest) As a Performance Marketer I help scale brands to 7 and 8 figures with paid advertising and data driven creatives. ➡️ I have generated over $100M+ in client revenue and handled $1.5M in client budget/month. ➡️ Worked with 70+ top brands from various niches such as skincare, healthcare, courses, furniture, apparels, jewelry, gifting, and beverages ➡️ I have acquired multiple certifications in digital marketing, SEO and I am a certified Facebook Creative Strategist. ➡️ I leverage my skills and knowledge to write direct response copies. ➡️ Analyze ads and campaigns through GA4 and Shopify along with Power Editor. ➡️ Target cold and warm audiences through different funnels. ➡️ Audit accounts, set up pixels and custom conversions, and collaborate with the creative and copy team. ➡️ I also manage brand communications and client handling, and share weekly and monthly performance reports. My goal is to deliver measurable results that go beyond vanity metrics, and drive tangible growth, brand visibility, and revenue for my clients. If you are someone who want to scale your brand beyond $100K ad spend/month with performance creatives then let's connect.

Experience

Madgicx ✨

2 roles

FB Media Buyer & Strategist

Apr 2025 – Present · 11 mos

Marketing ConsultingMedia BuyingGrowth StrategyB2B MarketingSoftware as a Service (SaaS)

Paid Social Specialist-Contract

Mar 2024 – Present · 2 yrs

✅Managed $1.2M+ in Meta ad spend, optimizing budgets and reducing overspending by 25%, resulting in a 137% improvement in ROI.
✅Drove 150% engagement growth on Paid Social campaigns for home and lifestyle brand through dynamic ads and precise audience segmentation, achieving a 2.5X ROAS.
✅Reduced CPA by 27% for US based soft plastic fishing lures brand using strategic ad placements, bid optimizations, and audience retargeting to boost efficiency.
✅Collaborated closely with creative teams to develop visually compelling ad formats, increasing hook rate by 30%.
✅Designed high-performing static ads using Canva and created mood boards and creative briefs on Figma to align brand vision with campaign execution.
✅Experienced in creative briefing processes via UseOfArtist.io and CreativeOS, streamlining ideation and feedback loops.
✅Currently experimenting with AI-generated static ad designs using ChatGPT, integrating prompt engineering into the creative workflow.

DTCE-CommerceOnline AdvertisingAudience AnalysisAnalytical SkillsChatGPT+7

Freelance

Media Buyer & Creative Strategist

Mar 2024 – Present · 2 yrs · Remote

Performance Marketer | 4+ Years of Experience in Paid Social and Paid Search with Performance Creatives
✅Managing $150K+ in Monthly Ad Spend across clients from the UK, USA, Australia, Poland, Czech Republic, and Europe - delivering consistent results across diverse markets.
✅Generated $100K+/month in revenue for multiple clients while ensuring healthy profit margins and sustainable growth.
✅Data-Driven Decision Making: Proficient in GA4 & Data Studio for deep performance insights, user behavior tracking, and actionable dashboards.
✅PnL Ownership: Regularly update and maintain client PnL sheets, track KPIs, and align ad performance with overall business goals.
✅Meta Ads Expert: Swiftly resolve account disablements, billing issues, and adapt to Meta platform updates without disruption.
✅Copywriting That Converts: Craft compelling, direct-response ad copies that speak to the customer’s core needs and drive action.
✅Creative Strategy & Analysis: Known for identifying winning creatives, analyzing hook-performance, and producing multiple high-converting iterations.
✅Competitor Research & Angle Building: In-depth research of competitor ads to build fresh, result-oriented creative angles and full-funnel strategies.

Customer EngagementP&L AnalysisAudience AnalysisMedia BuyingDTCE-Commerce+9

Adbuffs

Senior Assistant Media Buyer

Jan 2022 – May 2024 · 2 yrs 4 mos · Kolkata

E-Commerce Growth | Meta Ads Specialist
✅Generated 7 and 8-figure revenue for clients across diverse industries through data-backed ad strategies and creative execution.
✅Managed $50K+ in monthly ad budgets, driving scalable results across 30+ brands from niches like Skincare, Healthcare, Online Courses, Furniture, Apparel, Gifting, Lifestyle and Beverages.
✅Expert in crafting direct-response ad copies that convert and align with brand voice and customer psychology.
✅Consistently achieved ROAS targets while maintaining 15–20% month-on-month growth through funnel-focused strategies.
✅Performed 40+ detailed account audits for DTC and E-commerce brands to uncover inefficiencies and opportunities.
✅Analyzed campaign performance through GA4 and Shopify, turning insights into action.
✅Strategically targeted cold audiences via top-of-funnel ads and converted warm users with offers, bundles, and discount-driven creatives.
✅Implemented robust tracking through Pixel setups and custom conversion events.
✅Ran extensive A/B split tests, tested dynamic creatives, stacked interests, lookalike audiences, and segmented targeting to optimize campaign performance.
✅Collaborated with creative and copy teams to ideate high-performing ad creatives that speak to the audience.
✅Acted as the bridge between brands and strategy, managing communication, reporting, and sharing weekly/monthly performance updates.

Customer EngagementOnline Lead GenerationBrand marketingCase StudiesMedia BuyingPerformance Marketing+11

Zenoncoio

Marketing Executive

Jan 2021 – Dec 2021 · 11 mos · Bangalore Urban, Karnataka, India · Remote

DTCOnline Advertising

Das writing services pvt. ltd.

Trainee Web Content Developer

Jan 2021 – May 2021 · 4 mos · Kolkata

Emami ltd

R & D Trainee

Jan 2020 – Jul 2020 · 6 mos · Kolkata

Chemical and biological Screening of extract of Bacopa monnieri whole plant standardized Hydro-Alcoholic extract on cognitive function of brain and to know the Bacoside A content by chemical analysis.