Vishal Jacob

CEO

Mumbai, Maharashtra, India22 yrs experience
Highly Stable

Key Highlights

  • Led a team growth from 8 to 100 members.
  • Recognized in global forums for digital marketing excellence.
  • Expert in driving digital transformation across industries.
Stackforce AI infers this person is a MarTech expert with a focus on digital transformation and AI solutions.

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Skills

Other Skills

AnalyticsDemand GenerationDigital MediaDigital StrategyE-commerceMarketingMarketing StrategyMedia BuyingMedia PlanningMobile AdvertisingMobile DevicesMobile MarketingOnline AdvertisingSEMSearch Engine Marketing (SEM)

About

Over the years I have been fortunate to have witnessed the roller-coaster ride of India’s digital marketing transformation journey from up close and personal – from the dotcom burst in the early 2000’s to the current age of data driven marketing. While, the purpose has remained the same – enabling brands to establish a deep connection with consumers, the means to do so, whether through Search, Social, Mobile, Programmatic etc., have dramatically evolved and are continuing to do so at a frenetic pace. In this journey I have been lucky to have worked with some of the largest clients and the best talent in all aspects of digital marketing across India and parts of South East Asia. I have led and assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned & earned properties. All with the intent of driving business outcomes. During my previous role I have been instrumental in helping a small 8 member team grow into a 100 member team and become one of India’s finest and most successful digital agencies. Our work has been recognized and awarded in multiple global forums such as the Festival Of Media, M&M Global, World Media Awards & WPPED Crème. In my current role I continue to drive this transformation with a focus on enhancing our digital product, processes & people. As a certified coach from ICF with further specialization in transactional analysis and NLP, I continue to nurture and coach talent to prep them for leadership roles.

Experience

Choreograph

President AI & Digital Solutions, Choreograph India

Mar 2025Present · 1 yr · Bengaluru, Karnataka, India · On-site

  • In my new role at Choreograph India, I will be leading the AI charter for GroupM India, building and driving the adoption of our AI solutions, which empower our teams to drive smarter outcomes for clients. Alongside this, I will be working very closely with the digital leadership across GroupM to craft integrated digital solutions and compelling narratives that connect data, technology, and creativity. I'm excited to be at the intersection of innovation and impact.

Wavemaker

3 roles

Chief Transformation Officer

Jun 2022Apr 2025 · 2 yrs 10 mos

Chief Digital Officer

Jul 2020Apr 2025 · 4 yrs 9 mos

Chief Digital Officer

Jul 2020Apr 2025 · 4 yrs 9 mos

Groupm

Principal Consultant - Change Planning & Transformation

Mar 2019Dec 2023 · 4 yrs 9 mos · Mumbai, Maharashtra, India

  • In my current role i am the Principal Consultant to the Chief Transformation Officer at GroupM India. I help enable planning, designing and adoption of change across key transformation projects around product, processes & people.

Wavemaker

Vice President

Oct 2017Feb 2019 · 1 yr 4 mos · India

  • To lead all the digital media and marketing initiatives at Wavemaker nationally

Maxus

2 roles

National Head - Digital

Promoted

Jun 2015Sep 2018 · 3 yrs 3 mos

  • To lead all the digital practices for Maxus India

Head Of Digital Strategy & Partnerships

Sep 2013Oct 2017 · 4 yrs 1 mo

Groupm maxus mumbai

Business Director

Jun 2010Sep 2013 · 3 yrs 3 mos

Groupm interaction malaysia

Business Director

Jan 2009May 2010 · 1 yr 4 mos

The upper storey

Account Director

Jan 2008Dec 2008 · 11 mos

  • Account Management: Managing P&L of key accounts
  • Account planning : Providing strategic and integrated solutions to clients
  • Business Development: New and existing business

Mindshare interaction

Business Manager

Jan 2005Dec 2007 · 2 yrs 11 mos

  • Digital Media Planning: Integrated solutions (Display, Mobile, SEM)
  • Media Buying
  • Business development - existing clients
  • Project management for websites

Smile interactive technologies group

Project Manager

Nov 2003Dec 2004 · 1 yr 1 mo

  • Project management - E-commerce websites & other software development initiatives
  • Adserving & campaign management
  • Reporting & Analytics

Education

Indian Institute of Management, Calcutta

LEAD - An Advanced Management Program

Jul 2019Oct 2020

Massachusetts Institute of Technology

Executive Development Program In Leadership & Change — Organizational Leadership

Jan 2019Jan 2019

The Delhi School Of Communication

Post Graduation In Mass Communication — Advertising

Jan 2002Jan 2004

St. Aloysius

BBM - Bachelors In Business Management — Advertising and Marketing

Jan 1997Jan 2000

St. Xavier's College

HSSC - Higher Secondary — Science

Jan 1995Jan 1997

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