Oct 2023 – Feb 2026 · 2 yrs 4 mos · Barcelona, Catalonia, Spain · Hybrid

• At Gartner Digital Markets, we help small and medium-sized businesses make confident, informed software decisions.
• As Buyer Experience (BX) Design Manager, I lead a talented team of 7+ designers and a UX researcher, driving design strategy, processes, and collaboration to unlock each team member’s full potential. My focus is on ensuring design consistency and delivering seamless user experiences across all flows, while guiding user research to inform decisions that benefit users, the business, and our partners—software vendors.
• I’ve also defined and led key user journeys and service blueprints within the Buyer Experience area, applying a service design approach to improve end-to-end experiences.
• I work closely with our VP of Product and partner with product directors, managers, brand teams, and developers to ensure alignment and deliver impactful solutions across teams.

Feb 2022 – Oct 2023 · 1 yr 8 mos · Hybrid

• At Accenture Song, I had the opportunity to lead product and service design projects, assisting IBEX 35 companies (travel & hospitality, insurance and logistics) and national governments in addressing digital transformation challenges while enhancing customer and employee experiences. I also had the chance to be directly responsible for part of the design team (6), where I delighted in guiding their professional growth and fostering collaboration, creativity, and connectivity within the organisation.
• Responsible for managing design projects (7-10), my role involved from defining comprehensive end-to-end solutions - through service design and digital product methodologies, and organizing team members and their workloads, to maintaining day-to-day client relationships and actively participating in business development and project sales.

Jan 2021 – Jan 2022 · 1 yr · Hybrid

• At Accenture Song, I had the opportunity to lead product and service design projects, assisting IBEX 35 companies and national governments in addressing digital transformation challenges while enhancing customer and employee experiences. I also had the chance to be directly responsible for part of the design team (4), where I delighted in guiding their professional growth and fostering collaboration, creativity, and connectivity within the organisation.
• Responsible for managing design projects (4-10 people), my role involved from defining comprehensive end-to-end solutions - through user research, service design and digital product methodologies-, and organizing team members and their workloads, to maintaining day-to-day client relationships and actively participating in business development and project sales.

Jun 2018 – Dec 2020 · 2 yrs 6 mos · Hybrid

• Heading up the interdisciplinary design department (Brand, Product and Interiors), responsible for leading and overseeing the design team (+13 people), building the design department - from hiring and team management to setting up scalable design processes and optimising design operations-, defining the design and user research strategy, and creating scalable design solutions that support profits as well as creativity.
• Responsible for creating and implementing consistent end-to-end human-centred experiences across all brand touchpoints, products and services that meet customer expectations and bring value to the business, and for redefining and evolving the group products, brand's identities and its visual expression.

Jul 2017 – Jun 2018 · 11 mos · Hybrid

• Responsible for the group experience design and art direction, also for the in-house creative team (+ 4 people) and its external partners - creative, media & content agencies, freelancers (designers, copywriters and photographs), suppliers and printers. I managed a vast array of creative projects and led and empowered the team to create design solutions that meet users, businesses and designers' expectations and goals.
• In charge of bringing the group brands thoughtfully into life across all touchpoints, I drove and synthesised customer discovery, defined personas, created user journey maps, blueprints, and developed different flexible visual identities. I also managed the execution of international multi-channel advertising campaigns, marketing collateral and diverse retention initiatives.

Jul 2016 – Jul 2017 · 1 yr · Lleida, España · On-site

• Art director for the Optical Group and its eyewear licensed brands (like Antonio Miro or Miro Jeans), I was responsible for the optical group and licensed brands' multi-channel advertising campaigns creation - including visual merchandising and digital assets - for 400+ stores in Spain and Morocco.
• From defining its strategy, concept and art direction to managing the design operations and logistics and ensuring all the creative assets arrived on time at the different stores, I had the chance to coordinate other teams and various external stakeholders, including freelancers, suppliers and printers. Also, I helped shape the company's visual identity and gave visual and scalable design guidance to the company.

Jul 2014 – Jul 2016 · 2 yrs · Barcelona y alrededores, España · On-site

• At Valores & Marketing, I had the opportunity to develop different cause marketing, CSR and fundraising campaigns for a dual purpose: increase profitability and positively impact society.
• From its creative idea to its art direction and final artworks - I worked with for-profit businesses, like ”CaixaBank” or “Idilia Foods”, to non-profit organisations, like “The Hospital del Mar Friends Foundation”, the ACIDH, or the Giving Tuesday movement. I also have the chance to write a monthly column for the marketing magazine IPMARK.