Samaya Sinha

Product Manager

Philadelphia, PA, United States5 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led UX initiatives impacting 132 million subscribers.
Built design thinking curriculum for over 1000 cast members.
Mentored 75,000 UX learners in product design.

Stackforce AI infers this person is a UX and Product Design expert with a focus on education and media industries.

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Skills

Core Skills

Ux DesignProduct DesignUx Research

Other Skills

UX LeadershipAI Product DesignCurriculum DevelopmentMentoringCommunity BuildingAI PrototypingTeachingUser TestingAI ToolsFocus Group FacilitationProduct Design LeadershipCustomer Experience RoadmapsCross-Functional CollaborationData SynthesisLocalization

About

As a UX Lead at Disney Media & Entertainment Distribution, I led international and niche market UX design and research initiatives for brands like Marvel, Star Wars, ABC, FX, and Nat Geo. I collaborated with cross-functional teams to propose and test new product experiences for untapped, global markets, using innovative and community-led research and design methods. I also built and taught a design thinking curriculum across Hulu, Star, Disney+, and ESPN, reaching over 1000 Disney cast members and enabling them to apply design thinking principles and mindsets to their work. I am also the lead product designer at UX Woman, a UX and AI design education platform that empowers folks to learn and practice UI UX design, break into tech, and earn 6-figure salaries. I mentor and coach a community of UX learners, giving them feedback on their projects and portfolios, and helping them scope their ideas to MVPs. I also run events, classes, and workshops to teach UX design skills, storytelling, and prototyping. Open to collaborations and partnerships! Do you have a UX project that you need help with? Do you need consults or ideation workshops for AI product design or design thinking? I've freelanced with brands like UPenn, Squarespace, Novartis, NBC Universal, Waze, & Google Home and more to deliver on UX consulting work, workshops, and learning sessions.

Experience

5 yrs 4 mos

Total Experience

2 yrs 6 mos

Average Tenure

5 yrs 4 mos

Current Experience

Disney media & entertainment distribution

Lead Product Designer @ Marvel | Hulu | ABC | Star | ESPN | Disney+

Nov 2022 – Apr 2024 · 1 yr 5 mos · New York City Metropolitan Area

Product Design Leadership
Identified, researched, and drove strategic learning initiatives that scaled our streaming experiences to niche communities and groups, building a network of 1000 Disney cast members learning and acting on design thinking skillsets. Identified high impact opportunities and created customer experience roadmaps for UX initiatives that impacted 132 million Disney+ subscribers, 8 million ABC News viewers, and a $1.94 billion comic market for Marvel’s comic content. Collaborated with engineers, product managers, data scientists, content strategists, tech writers, and business executives to develop and iterate on new concepts, while facilitating product execution
International Global ID | Walt Disney Family of Companies
Optimized unified login and account management for 132 million subscribers accessing multiple brand sites across the Walt Disney family of companies. Led global and international UX study, standardizing data gathering and data synthesis across four languages in collaboration with localisation teams. Showcased findings of different mental models by country, leading to actionable business recommendations and tactical, strategic customizations based on location
ABC News Election Coverage
Created a research test plan of action for a diary study of Apple iPhone Live Activity usage around Super Tuesday election votes and November election votes, impacting 8 million ABC News viewers. Created a mixed methods UX research study to gather real time insights from election Live Activity usage and notification checking, as well as gather usability insights via follow up interviews
Marvel Comic Reader
Provided prototype feedback and mentored junior researchers conducting usability studies to optimize the Marvel comic book reader, impacting a $1.94 billion comic book market in the U.S.
Hulu & ESPN Competitor Heuristics
Collaborated on a PURE competitive heuristic, including Netflix, Hulu, Amazon, Disney+, ESPN, Amazon, and HBO

Product Design LeadershipUX ResearchCustomer Experience RoadmapsCross-Functional CollaborationUX DesignProduct Design

Freeconferencecall.com

Lead Product Designer

Aug 2021 – Jul 2022 · 11 mos · Long Beach, California, United States

FreeConferenceCall
Improved conversions of FreeConferenceCall by 20% globally via re-designs and design system refreshes for 10 million+ American and international users, taking on a component-based design systems approach. Led the design and execution of enterprise and consumer software for all of FreeConferenceCalls digital products in the B2B2C space, leading high impact initiatives from concept to execution. Crafted design and research briefs that scoped UX work, providing design, business, and engineering clarity for critical initiatives. Simplified complex workflows designed to scale across individual consumers, small businesses, and large enterprises globally. Managed 4 designers across 3 product lines and facilitated cross-team collaboration. Re-designed and re-freshed design systems across 3 products across web and mobile. Communicated and presented ideas to senior management, including the C-suite. Collaborated on the product roadmap with the CEO and CTO
Phound Phone
Set up UX research practices for the company and trained UX designers and graphic designers in best practices for UX research. Facilitated new product ideation sessions with the executive and marketing teams. Helped craft investor pitch and prototype for pitch for CEO and CTO
Design Systems:
Refreshed existing design systems and created new design systems for a portfolio of products, including FreeConferenceCall and Phound phone. Collaborated closely with visual designers and engineering teams within agile sprints to realize design system changes for each product.

Design System RefreshUX DesignB2B Product DesignTeam ManagementProduct Design

Ux woman

Lead Product Designer (prev. @Ideate Labs LLC)

Dec 2020 – Present · 5 yrs 4 mos · Remote

UX Leadership
Designed UX research and AI product design curriculum to help students create a startup idea and then validate it with both qualitative and quantitative UX methods, working through the end-to-end design process in 4 months. Tripled revenue over four years (considering work at Ideate Labs) and grew UX community to over 75,000 learners. Managed 5-figure budget for marketing, sales, mentor & instructor payments. Onboarded and trained UX mentors and instructors on how to run UX course curriculum. Onboard students to the course and set them up for learning success
AI Product Design Contract Work for Waze, Google Home, Vanguard
Collaborated with Vanguard VWS to influence how wealth accumulators and decumulators save for retirement and plan for living expenses. Collaborated with Waze to lead focus groups for new AI features they were concept testing. Facilitated U.S. based focus groups and guided Brazil-based focus groups run by colleagues. Collaborated with Google Home UX engineers to analyze their success and failures with spoken commands and conversations using Google Home. Created conversational AI recommendations based on analyzing user testing sessions. Leveraged AI tools like Cursor, v0.dev, Claude, Figma Make, and ChatGPT, to accelerate product prototyping and decision making during design process.
UX & AI Design Curriculum
Taught AI design prototyping methods, leveraging LLMs like ChatGPT and Gemini to define the scope of AI products and features. Students have gone on to scope AI features and even build AI working prototypes. Helped 10-20 students execute on the full product development lifecycle, from concept to delivery, building a design system from scratch. Gave feedback on projects and portfolios via 1:1 calls and design reviews. Ran events, classes and workshops to help students learn UX, tell a compelling story and scope their ideas to MVP (minimum viable product)

UX LeadershipAI Product DesignCurriculum DevelopmentMentoringCommunity BuildingUX Design+1

Frog

Senior Product Designer

Jan 2016 – Jul 2021 · 5 yrs 6 mos · Philadelphia, Pennsylvania, United States

Frog Design:
Led UX research projects and workshops for clients like Ford, Meta, J&J, & Penske.Led service design projects for J&J Global, streamlining internal labelling processes for all global consumer products. Led UX research and UX design for a data analytics dashboard for J&J Supply Chain, showcasing metrics at local, regional and global levels depending on user types accessing data. Led user testing sessions for brands like Ford, J&J, and Chase, testing their digital experiences and prototypes and creating research resorts with UXR insights. Led a competitor analysis for Lincoln’s website, outlining other luxury automotive brands with creative concepts and lead generation strategies.
Comcast:
Designed UX transactions workflows for XClass TV, and how it interacts with partners like Netflix, Disney Plus, Vudu Movies, and more.
Novartis:
Fostered design thinking workshops and collaboration across 3 sister agencies and 2 client teams to rapidly prototype concepts for an online healthcare conference as a COVID-19 response.

UX ResearchService DesignCompetitor AnalysisWorkshop FacilitationUX DesignProduct Design