Jun 2024 – Nov 2025 · 1 yr 5 mos · Delhi, India · On-site

Jan 2019 – May 2024 · 5 yrs 4 mos

• 2019-21:B2B/ Ads marketing
• 2021-24: Brand & Reputation marketing

Apr 2018 – Nov 2018 · 7 mos · Greater Delhi Area

• Lead for digital strategy and creative planning for clients across all 4 verticals at the firm, supporting the firm’s transition from a public relations firm to an integrated marketing solutions consultancy and resulting in 25% increase in the firm’s digital revenue
• Clients- Samsung Mobiles, Elton John AIDS Foundation, Omidyar Network, the Federation of Maple Syrup Producers from Quebec, the Almond Board of California, Parle, Himalaya and Oracle among others.
• Published work: ‘The Changing Face of Paid Influence’, PR Moment India, August 2018.
• Pro-bono passion project: Collaborated with Delta (India’s first dating app for the LGBTQ community) to conceptualize and launch ‘Strongest Together’ - a video campaign to counter online bullying.

Dec 2016 – Nov 2018 · 1 yr 11 mos · Greater Delhi Area

• Lead for digital strategy across all accounts and responsible for marketing plans, reviews and business development- spanning across technology, consumer and social innovation verticals Closely involved in content development, ideation and guiding team members across verticals on digital content writing.
• Digital lead for the project- 'The Future of Handloom', The Handloom School, for which our team was shortlisted as a finalist under the Gold SABRE for Charities and Not for Profits, 2017, APAC. The team's work also won us the ‘Share the Good’ award- organisation wide recognition for exemplary and integrated work in Q4, 2016-17.
• Clients I have worked with include: Adobe, Oracle, Samsung, Smile Train India, The Federation of Maple Syrup Producers (Quebec, Canada), SUN Mobility, Elton John AIDS Foundation (the 'Safe Masti' program), Omidyar Network, Mahyco.

Oct 2015 – Dec 2016 · 1 yr 2 mos · Greater Delhi Area

• Responsible for engagement with and the growth of the female user base of TrulyMadly through $0 partnerships, resulting in 600% growth
• Successfully piloted monetization efforts in collaboration with product, design and QA teams, and transitioned from a free to freemium model.
• Established co-marketing partnerships with 20 relevant communities and brands including Starbucks, Penguin Random House India, Nykaa etc - brought to life through in-app integrations, offline activations and social media engagement.
• Grew TrulyMadly’s experiential marketing portfolio by introducing and executing niche event experiences for high-potential consumer cohorts. Examples: Book Barter Social, UnSingle Readings with Anuja Chauhan
• Managed and marketed a feedback & engagement tool within the mobile app, and further tied findings to communications campaigns, leading to effective brand building through research led outreach.

Jun 2015 – Jul 2015 · 1 mo · University of Warwick

Feb 2014 – Sep 2014 · 7 mos · Greater Delhi Area

• Launched TrulyMadly’s social media presence and supported the development of communication for the web version of the service.
• Conceptualized and executed #BreakingStereotypes, a digital campaign for TrulyMadly that delivered 3.1 million impressions on Facebook, 10 million on Twitter and more than 60,000 direct engagement conversations within the first 45 days, leading to significant sign-ups.

Aug 2013 – Jan 2014 · 5 mos · New Delhi

• As a Client Acquisition Consultant, I worked with the top level management of Indian companies to build their online media intelligence strategies along the news and social media space. My responsibilities included acquisition of new business and managing all the clients brought in under my portfolio. Beyond corporate sales, I dabbled in social media engagement and public relations analyses on a daily basis. My clientele included PVR Limited, Lovely Professional University, Anand Rathi Financial Services and Devyani Food Industries Limited among others.

Jun 2013 – Jul 2013 · 1 mo · Greater Delhi Area

• During this month long internship, I worked on writing and editing human interest stories for the new Times Neighbourhood editions. I picked my own subjects and wrote for a hyper-local readership, within a team.

Nov 2012 – Jun 2013 · 7 mos · Greater Delhi Area

• My work involved writing for City Scan, Go Now, India Debates and Hotelscapes magazines.

Jun 2012 – Jul 2012 · 1 mo · Gurugram, Haryana, India

• Individual research project based on 'Attitudes amongst Teenagers in the Metropolis'.

Sep 2011 – Nov 2011 · 2 mos

Jul 2011 – Aug 2011 · 1 mo

Aug 2010 – Feb 2012 · 1 yr 6 mos

Jan 2010 – Jan 2011 · 1 yr

May 2009 – Jun 2009 · 1 mo