Anusha Shenoy

Communications Manager

India14 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in managing communications for top global brands.
Proven track record in crisis and corporate communications.
Strong background in building strategic communication initiatives.

Stackforce AI infers this person is a Communications Expert in the Consumer and Technology sectors.

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Skills

Other Skills

Marketing Communications PlanningPublic Relations SkillsMarketing CommunicationsEvent ManagementVoice OverMedia RelationsTrade Media RelationsPublic RelationsCrisis CommunicationsReputation ManagementCorporate CommunicationsIntegrated MarketingMarketing StrategyPress ReleasesRadio

About

Communications professional with experience across agency and in-house roles managing and building communications strategies for some of the world's biggest consumer and technology companies. Passionate about helping businesses leverage communication for reputation building and being a strategic partner to business. Experience in working in dynamic and complex business environments. Managed communications for brands across consumer tech, start-ups, FMCG, B2B tech in the India & South Asia region Experience across all verticals of comms: - Consumer communications - Corporate & crisis communication - Policy communications and Advocacy - Leadership and C-suite engagement - Creative and content communications - Internal Communications - Trust & Safety Communications - Building earned first campaigns Doer. Believer. Collaborator. Achiever.

Experience

14 yrs 11 mos

Total Experience

2 yrs 1 mo

Average Tenure

3 yrs 3 mos

Current Experience

Netflix

Communications

Jan 2023 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India

2 roles

Business Communications Manager

Apr 2022 – Dec 2022 · 8 mos

Communications Manager

Feb 2021 – Apr 2022 · 1 yr 2 mos

Tiktok

Senior Manager - Global Communications - TikTok India

May 2019 – Jan 2021 · 1 yr 8 mos

Part of the Global Communications team at TikTok, managing policy, crisis and safety communications. My role involved building a distinct narrative for TikTok as a platform bringing about positive social impact through initiatives under TikTok For Good.

Uber

2 roles

Communications Lead - Uber Eats India & South Asia

Oct 2017 – May 2019 · 1 yr 7 mos · Mumbai Metropolitan Region

Supporting the business through its hyper growth phase in India and South Asia Region. Led strategic comms as the business grew from 7 to 37 cities in the region. Managed corporate reputation, safety and crisis communications, policy communication and consumer focused earned media for Uber Eats.

Communications Lead - West India Rides & Workplace and Culture PR

Oct 2017 – May 2019 · 1 yr 7 mos · Mumbai Metropolitan Region

Workplace and culture PR:
Led a communication project directed at increasing the tech employer brand of Uber Tech in India.
West India Rides:
Managed communications for Uber rides in Western part of India. This involved supporting the various policy initiatives, liaising with city media, working closely with operations team, managing safety and strikes related communication.

Edelman

4 roles

Marketing Manager

Promoted

Sep 2016 – Sep 2017 · 1 yr

Played a dual role and supported the firm's marketing efforts

Account Manager

Sep 2014 – Sep 2017 · 3 yrs

Managed comms mandates for consumer tech companies and start-ups such as Swiggy.com, TataCLiQ.com, Red Bull, LinkedIn, WWE, brands under the Unilever portfolio
Managed LinkedIn India communication mandate for 5 years
Planned strategic media engagement projects for various global CEO visits, prospect events and annual trend reports
Led multi-city communication campaign for a number of Red Bull sports and culture properties

Senior Account Executive

Promoted

Sep 2013 – Aug 2014 · 11 mos

Worked on a range of consumer and consumer tech clients such as LinkedIn, Swiggy, WWE, Red Bull, etc.
Led the launch of Unilever flagship store, Brooke Bond Taj Mahal Tea House in Bandra, Mumbai.
The launch was purely led by editorial media outreach.
Managed India (pilot) launch of HUL’s Magnum ice-cream in Chennai
Planned and executed an always on communications strategy for multiple campaigns of
Unilever