Dec 2019 – May 2022 · 2 yrs 5 mos

Jul 2019 – Nov 2019 · 4 mos

May 2019 – Jun 2019 · 1 mo · New Delhi Area, India

• Roles and responsibilities:
• 1. Responsible for the hands-on creation and launch of paid marketing campaigns across Facebook and Google.
• 2. Tracked KPIs such as CTR, CPC, CPA, and ROAS. Based on this data, implemented weekly optimizations, including A/B testing ad creatives and copy, and reallocating budgets to improve efficiency and results.
• 3. Conducted research to understand the target audience and their online behavior.
• 4. Managed assigned marketing budgets effectively across different campaigns and channels to maximize ROI.

Apr 2018 – May 2018 · 1 mo · Gurgaon, India

• I worked on a pilot project of self registration devices at satellite labs, which was scaled up during the tenure of my internship.
• Roles and responsibilities:
• 1. Analyzed consumer behavior for self-registration kiosks.
• 2. Tested hypotheses on staff assistance to boost kiosk registrations.
• 3. Gathered customer and staff feedback for product enhancement.
• 4. Evaluated three prototypes of kiosk devices and recommended the best option.
• 5. Conducted time-motion studies comparing counter vs. kiosk registration.
• 6. Developed installation guidelines and SOPs for new labs.
• 7. Recommended kiosk positioning and promotion strategies for maximum utilization.
• I earned a Pre-Placement Interview (PPI) opportunity following my internship

Apr 2016 – Jun 2017 · 1 yr 2 mos

• Roles and responsibilities:
• 1. Oversaw academic course development and delivery.
• 2. Led 10+ content managers and translators, ensuring quality and timeliness.
• 3. Managed and optimized the question inventory.
• 4. Supported marketing campaigns with academic insights.
• 5. Designed curricula for MBA, Banking, and government competitive exams.
• 6. Researched exam patterns to create relevant mock papers.
• 7. Authored and edited lessons based on exam requirements.
• 8. Developed diverse mock and topic/section-wise tests.
• 9. Curated test content, providing clear solutions and correcting errors.
• 10. Resolved user-reported content and application errors.
• 11. Organized real-time competitive group study sessions.
• 12. Provided user doubt clarification via email/chat.
• 13. Managed 20+ freelance content providers.

Apr 2015 – Mar 2016 · 11 mos

• Roles and responsibilities:
• 1. Designed course curricula for MBA, Banking, and various government competitive exams.
• 2. Researched exam patterns to create relevant mock papers for test series.
• 3. Developed and edited educational lessons based on exam requirements.
• 4. Created mock and topic/section-wise tests across diverse difficulty levels.
• 5. Curated test content, providing clear solutions and correcting errors.
• 6. Organized real-time competitive group study sessions for users.
• 7. Provided email-based doubt clarification to users.
• 8. Managed and coordinated 20+ freelance content providers.

Dec 2013 – Apr 2015 · 1 yr 4 mos · Bengaluru Area, India

• Roles and responsibilities:
• 1. Built SQL queries using MS SQL Server to generate critical data for ad hoc and daily reporting.
• 2. Prepared and analyzed daily, weekly, and monthly business reports in MS Excel, providing key insights for various Lines of Business (LOBs).
• 3. Collaborated with clients, stakeholders, and on-shore teams to identify process gaps and redesign inefficient workflows.
• 4. Developed modeling views of complex Business Flows using MS Visio for clearer visualization.
• 5. Managed the ResWare application as an Administrator, providing essential application support to users.
• 6. Performed User Acceptance Testing (UAT) and created comprehensive test cases for new ResWare application releases.
• 7. Implemented new business process flows and optimized existing ones within the ResWare application, enhancing operational efficiency.
• 8. Designed efficient workflows for business processes on the ResWare application and assisted the training team in instructing relevant teams.