Sharad Harjai

Co-Founder

Gurugram, Haryana, India17 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in scaling consumer brands.
Led growth initiatives in over 70 countries.
Expert in AI-driven pricing and promotions.

Stackforce AI infers this person is a Growth Marketing Expert with extensive experience in E-commerce and Education sectors.

Contact

Skills

Other Skills

Brand ManagementBusiness IntelligenceConsultingCross-functional Team LeadershipCustomer Relationship Management (CRM)DatabasesDigital MarketingGo-to-Market StrategyGrowth MarketingInfrastructure ManagementLeadershipManagementMarketing StrategyProduct ManagementProduct market fit

About

I’ve spent the last 10+ years building and scaling consumer brands — from the early days at Blinkit to leading growth at Delivery Hero. One thing stood out everywhere: big tech invests millions to build personalization engines for pricing and promotions. Most consumer brands don’t have that luxury. The result? Under-optimized pricing, blanket vouchers, and leaking margins. With Niro, I want to change that. We’re using AI to make pricing and promotions smarter — so brands can grow without giving half their margins away. If you’re a founder or operator thinking about how to price better or spend smarter on promotions, I’d love to connect. You can always reach me at sharad@getniro.ai

Experience

Career break

Personal goal pursuit

Jun 2024 – Oct 2025 · 1 yr 4 mos · Dubai

A few months off full-time work.
Became a father to 2 amazing twins.
Focus on family, health, and personal development.
Also helping early-stage startups with growth strategy and international expansion.

Railofy

Growth Advisor

Jan 2024 – Feb 2024 · 1 mo

Solving for growth working with the founders of India's biggest food delivery brand that specialises in delivering food in trains in India

Delivery hero

Sr. Director - Global Marketing & Growth Head - Quick Commerce

Sep 2022 – Jun 2024 · 1 yr 9 mos · Berlin, Germany

Worked with an amazing team to scale up quick commerce in over 70 countries and make it easier than ever for people to get their everyday needs delivered within minutes!
Brands of Delivery Hero -
MENA: Talabat, Hungeratation
Europe: Yemeksepeti, Foodora, Glovo
Asia: Foodpanda, Woowa (Korea)
Latin America: Pedidosya

Self employed

Angel Investor

Sep 2021 – Present · 4 yrs 6 mos

Quicko

Growth Advisor

Jul 2021 – Sep 2021 · 2 mos · Australia

Building the next e-grocery unicorn in Australia

Pharmeasy

2 roles

VP Marketing and Growth - Diagnostics and Surgeries

Dec 2020 – Sep 2022 · 1 yr 9 mos · India

Working for India's biggest e-healthcare platform, I lead growth for some of the key initiatives for profitability - Diagnostics and Surgeries.

VP of Marketing - Content and Community

Dec 2020 – Sep 2022 · 1 yr 9 mos · India

Lead some key projects to drive organic growth through content and communities.

Akeed delivery

Growth Advisor

Dec 2020 – Apr 2021 · 4 mos · Oman

Grocerapp

Growth Advisor

May 2020 – Jan 2022 · 1 yr 8 mos · Lahore District, Punjab, Pakistan

Pakistan's biggest e-grocery app. Helping the team scale up.

Happyfresh

Growth Advisor

May 2020 – Aug 2020 · 3 mos · Indonesia, Malaysia, Thailand

Biggest e-grocery platform in South East Asia (Indonesia, Malaysia and Thailand). Helped the team solve for customer retention and consumer insights.

Dahmakan

VP, Growth & Marketing (YC'17) - South East Asia

Aug 2019 – Apr 2020 · 8 mos · Kuala Lumpur, Malaysia

Dahmakan is a Y-combinator funded cloud kitchen startup headquartered in Kuala Lumpur.

Blinkit

4 roles

Sr. Director, Marketing - Head, Customer & Revenue Growth

Promoted

Mar 2019 – Jul 2019 · 4 mos

Grofers (backed by Sequoia and Softbank) is India's biggest e-grocery platform. I kickstarted the marketing function in 2014 and lead customer & revenue growth from $0 - $550M and expanded the brand to 27 cities in India.

Director, Marketing - Head, Customer Retention

Oct 2016 – Mar 2019 · 2 yrs 5 mos

Founding Team

Promoted

Nov 2014 – Aug 2019 · 4 yrs 9 mos

AVP Marketing, Head - Customer Acquisition and Expansion

Nov 2014 – Sep 2016 · 1 yr 10 mos

Various schools & universities

Visiting Faculty

May 2018 – Present · 7 yrs 10 mos · Multiple Locations · On-site

Teaching has been a passion and I teach courses around Marketing, Growth and Starting Up!
1. Tetr Business School (2025): How to Scale a Business with Meta, Finding Product-Channel fit, 5Ps to design an ad strategy.
2. GTM & Scaling for Student Founders – Tetr Business School (2025): How to kickstart and scale a business
3. Growth & Marketing in Startups – STOA (2022 & 2023): A course designed for mid-career professionals to train them practical strategies startups use to scale their business.
4. Building a Startup from 0 to 1 – MDI Gurgaon (2017): This session offers an insider’s perspective on launching Grofers and scaling it early on.
5. Inside a Startup Growth Team – IILM Business School (2018): A 20-hour course designed to give students real-world exposure of Day-to-day operations of growth teams in startups.

Iilm

Visiting Faculty - Digital Marketing

Mar 2018 – Apr 2018 · 1 mo · New Delhi Area, India

Delivered a 20 hours lecture to the MBA batch of IILM with a focus to prepare them for internships and full-time jobs in startups.
Topics covered:
Overview of day to day operations of a typical marketing team of an e-commerce company
Basics of Digital Marketing, CRM channels
How to build a multi-channel strategy
Analytics and measurement of campaigns (digital and offline)
Attribution (single and multi-touch)
Budget management
Basics of brand management

Protsahan india foundation

Marketing Consultant

Oct 2010 – Dec 2012 · 2 yrs 2 mos · Mumbai Area, India

Citi

2 roles

AVP Product, Citi Global Operations

Oct 2008 – Mar 2013 · 4 yrs 5 mos

Spearheaded a cross-functional team of 6 members to manage global banking operations for 27 internal businesses in North America, Europe and Latin America
Reduce annual infrastructure cost by $3 million for various business divisions of Citigroup by implementing a shared services technology environment

Senior Associate - Citi Global Operations

Oct 2008 – Dec 2010 · 2 yrs 2 mos

Improved performance of business applications by 26% by successfully delivering a global technology refresh project
Reduced financial risk and operating cost by $250,000 by evaluating business continuity methods and implementing innovative solutions
Reduced technical issues by over 70% by implementing digital solutions providing real-time monitoring capabilities