Vanessa Nunes, Ph.D. — CEO

Here I share insights on hiring, B2B SaaS growth and content marketing in this age of AI-driven search. Currently, I lead the content team at Productive Shop, a Toronto-based B2B SaaS marketing consultancy that helps technology companies build and scale their content operations, increase thought leadership, snatch organic market share and generate leads. As an early hire (employee #5), I built our entire content operations from the ground up. I now manage a growing team of high-performing technology writers, GEO/SEO editors and strategists who specialize in helping top B2B SaaS brands in the U.S. connect with buyers across industries like cybersecurity, FinTech, DevOps, cloud infrastructure, business automation and more. Productive Shop has been at the forefront of the latest B2B SaaS and marketing trends, using AI agents to streamline operations and adapting our content output to the shift in how B2B buyers shop for technology software (so we can help our clients drive leads not only from Google searches but also from gen AI tools like ChatGPT, Gemini and Perplexity). I started my career in newsrooms, working for 10 years as a technology reporter and columnist before transitioning to academia. My drive for continuous learning led me to pursue a PhD in English — my doctoral research was funded by the prestigious Social Sciences and Humanities Research Council of Canada (SSHRC) Fellowship. I’m now based in Dallas, Texas, after living the past 15 years in Canada. When I'm off the clock, I'm cycling, logging long runs or traveling the world. I’m currently training to take on the Berlin Marathon this fall.

Stackforce AI infers this person is a B2B SaaS content strategist with expertise in AI-driven marketing.

Location: Dallas, Texas, United States

Experience: 20 yrs 8 mos

Skills

Content Strategy
Leadership
Content Editing
Web Content Writing

Career Highlights

Led content team at a top B2B SaaS consultancy.
Pioneered AI-driven content strategies for lead generation.
Built content operations from the ground up.

Work Experience

Productive Shop

Head of Content (3 yrs 2 mos)

Senior Technology Writer and Editor (11 mos)

Technology Writer (6 mos)

University of Manitoba

Researcher (4 yrs)

University of Winnipeg

Teaching Assistant (1 yr)

Skybridge Americas Inc.

Media Coder (8 yrs)

Zero Hora

Newspaper Columnist and Blogger (8 yrs)

Newspaper Reporter (5 yrs)

Jornal O Sul

Intern (2 yrs)

Education

Doctor of Philosophy (Ph.D.) at University of Manitoba

Master's Degree at The University of Winnipeg

Bachelor's Degree at The University of Winnipeg

Cyber Security for Journalists at The Knight Center for Journalism in the Americas, University of Texas at Austin

Bachelor's degree at Federal University of Rio Grande do Sul

Vanessa Nunes, Ph.D.

CEO

Dallas, Texas, United States20 yrs 8 mos experience

Highly Stable

Key Highlights

Led content team at a top B2B SaaS consultancy.
Pioneered AI-driven content strategies for lead generation.
Built content operations from the ground up.

Stackforce AI infers this person is a B2B SaaS content strategist with expertise in AI-driven marketing.

Contact

Skills

Core Skills

Content StrategyLeadershipContent EditingWeb Content Writing

Other Skills

Search Engine Optimization (SEO)Content CreationB2B MarketingLead GenerationTeam ManagementTeam DevelopmentCoachingSEMrushNew Hire TrainingContent MarketingOnline JournalismJournalismSocial MediaNewspapersNews Writing

About

Experience

Productive shop

3 roles

Head of Content

Promoted

Jan 2023 – Present · 3 yrs 2 mos

I manage the content team (which I built from the ground up), hiring and training a high-performing team of tech writers and GEO/SEO editors while overseeing content strategies across our entire portfolio of B2B SaaS clients. We specialize in industries such as cybersecurity, DevOps, FinTech, GovTech, business automation and data management.
In this role, I have pushed my team to the forefront of the latest AI marketing trends:
Using AI agents to speed up output while increasing the quality of delivery
Strategizing and writing high-converting content that not only ranks on search engines like Google but is also cited in generative AI tools like ChatGPT, Gemini and Perplexity (we've been pioneers in GEO writing)

Search Engine Optimization (SEO)Content StrategyContent CreationLeadershipB2B MarketingLead Generation+3

Senior Technology Writer and Editor

Promoted

Jan 2022 – Dec 2022 · 11 mos

As we doubled our portfolio of content clients, I became responsible for onboarding, training and coaching new writers while creating and improving our departmental workflows. In addition to writing content in our more strategic projects, I took the role of editing and approving all content deliverables across our entire portfolio.

Web Content WritingSearch Engine Optimization (SEO)SEMrushContent EditingNew Hire TrainingContent Creation

Technology Writer

Jun 2021 – Dec 2021 · 6 mos

As Productive Shop's first content hire (employee #5), I was responsible for establishing our editorial practices, from creating templates, processes and workflows as well as setting up our high writing standards.
In this role, I created content calendars to help B2B SaaS brands attract their target audience and grow their businesses. I also interviewed SMEs, researched and wrote SEO thought leadership content for brands such as Armis (cybersecurity) and PayIt (government technology).

Web Content WritingSearch Engine Optimization (SEO)SEMrushContent StrategyContent Marketing

University of manitoba

Researcher

Jan 2015 – Jan 2019 · 4 yrs · Winnipeg, Canada Area

I organized the schedule and chaired the meetings of the research group at the Centre for Globalization and Cultural Studies. This group gathers professors and grad students across disciplines to discuss published academic articles and its members' own research and writing. Our research interests are in environmental humanities, posthumanism, postcolonialism, and global imaginaries, mainly as these relate to literary studies and contemporary art and culture. In addition, I prepared outreach material and circulated communication among members of the research group.
I also worked with scholars across languages and disciplines to compile the report of the program “Brazil-Canada Knowledge Exchange” for the funding agency (SSHRC).
I co-edited an international special issue of the peer-reviewed academic journal "Canada and Beyond," assessing, peer-reviewing, and proofreading scholarly articles and research for publication. Content available at http://rabida.uhu.es/dspace/handle/10272/14956

University of winnipeg

Teaching Assistant

Jan 2014 – Jan 2015 · 1 yr · Winnipeg, Canada Area

I have elaborated and graded assignments for undergrad students in the field of cultural studies. In addition, I have marked students’ essays, giving feedback on their research and writing.

Skybridge americas inc.

Media Coder

Jan 2011 – Jan 2019 · 8 yrs · Winnipeg, Canada Area

I worked on Cision coding platform to read and analyze media coverage of tracked consumer brands (such as P&G brands, Target, Amazon, and Walmart) in three languages (English, Portuguese, and Spanish).
I wrote concise summaries of the articles and translated content from Spanish and Portuguese into English.

Zero hora

2 roles

Newspaper Columnist and Blogger

Jan 2007 – Jan 2015 · 8 yrs

I authored “Tecnologia na Cabeça,” a technology column published weekly in the printed edition of Zero Hora, the largest daily newspaper in Southern Brazil. I also wrote “Vanessa’s Blog,” my own technology multimedia blog on the website of Zero Hora. Archive (in Portuguese): http://wp.clicrbs.com.br/vanessanunes/ (I am therefore quite savvy on WordPress). In addition, I have produced videos for my own blog and Zero Hora's website, and interacted with readers on social media, mostly on Facebook Pages and Twitter. Archive: Twitter.com/BlogdaVanessa

Newspaper Reporter

Jan 2005 – Jan 2010 · 5 yrs

I conducted interviews and wrote news reports mainly for the economics and technology sections of the newspaper (printed and online). I worked closely with photographers and editors in a deadline-driven, fast-paced environment.

Jornal o sul

Intern

Jan 2002 – Jan 2004 · 2 yrs · Porto Alegre Area, Brazil

I collected local and national news through news agencies, interviews, investigation, and observation. I also wrote articles for publication in this newspaper.