Iryna Begma

CEO

Brussels, Brussels Region, Belgium16 yrs 5 mos experience

Highly Stable

Key Highlights

20 years of experience in Sales and Marketing
Expert in transforming sales strategies
Passionate advocate for women in sales

Stackforce AI infers this person is a Sales and Marketing leader in the SaaS industry.

Contact

Skills

Core Skills

Sales ManagementB2b MarketingSalesBusiness DevelopmentMarketing Strategy

Other Skills

Sales GrowthNegotiationOutbound SalesSoftware as a Service (SaaS)Social SellingSales ProcessesSales OperationsBusiness-to-Business (B2B)Team BuildingCustomer SuccessDisruptive TechnologiesAnalytical SkillsSocial NetworkingUkrainianBusiness English

About

Most sales tactics are boring and outdated, agree? "I feel pushy and salesy when I sell" "I swear, if I hear the word 'funnel' again..." "Do I really need to send 100 cold DMs per day?!" You've probably thought the same thing at some point in your career, right? If you work in Marketing and Sales, chances are... you say these every day :) But... sales doesn't have to be this "pushy" thing that makes you feel like you're cheating someone out of their hard-earned money. Sales is human understanding. Psychology at scale. What if selling didn't feel so salesy? What if you made "funnels" fun and easy? What if "sales" was more than just "cold outreach"? In my last 20 years working as a Marketing Manager and Head of Sales across companies of different size, I can tell you... Sales CAN be fun. Selling IS not that hard. Marketing IS always needed. Hey, if you've read this far... I'm Iryna! Nice to meet you. In my LinkedIn posts, I share lessons from my last 2 decades in business. And when I'm not on LinkedIn, I train my sales team members on how to a better job at growing the business. And when I'm not in the office, I like to speak on stages as a keynote speaker or look out which podcast I can jump on to talk even more... well... Sales and Marketing! I love what I do. And I hope to share some of this love and lessons with you. Thanks for reading. ------ For workshop and keynote inquiries, please send me a DM on LinkedIn or email at: irabgm@gmail.com

Experience

Lexisnexis europe

Head of Sales

Sep 2025 – Present · 6 mos · Brussels, Brussels Region, Belgium · On-site

At LexisNexis, we do more than deliver legal information - we empower lawyers to make smarter, faster decisions with clarity and confidence.
Our mission is to connect world-class content, cutting-edge technology, and human expertise to help legal professionals work more effectively. As Head of Sales, I make sure this mission translates into real value for our clients across Europe and beyond.
Every conversation starts with understanding how lawyers research, draft, and manage their matters - from competition and IP to arbitration and corporate law.
Together, we explore how solutions like Lexis+, Caselex, Law360, and Closd can simplify their workflow, save time, and elevate the quality of their legal work.
It’s not just about selling tools - it’s about equipping lawyers with the knowledge and technology to deliver better outcomes, every day.

Sales GrowthNegotiationOutbound SalesSoftware as a Service (SaaS)Social SellingMarketing Strategy+4

Mlex

Head of Sales

Jan 2024 – Present · 2 yrs 2 mos · Brussels, Brussels Region, Belgium

At MLex, LexisNexis, we do more than deliver news - we empower businesses to navigate the complex world of regulatory risk with confidence.
Our mission is to provide exclusive insights that turn uncertainty into opportunity, and as Head of Sales, I ensure this mission reaches those who need it most.
Every client conversation starts with understanding their challenges, whether it’s anticipating a new regulation or managing compliance risks.
Together, we uncover how our analysis and commentary can be a game-changer for their strategies. It’s not just about selling insights - it’s about partnering with our clients to solve their problems and help them thrive in an ever-changing world.

Sales GrowthNegotiationOutbound SalesSoftware as a Service (SaaS)Social SellingMarketing Strategy+4

Macpaw inc.

Head of Sales

Sep 2020 – Dec 2023 · 3 yrs 3 mos

At MacPaw, I stepped into a world where simplicity and productivity met innovation.
My role was part strategy, part execution: building a 12-person sales team from the ground up, sending 40,000 personalized cold emails, and watching revenue triple in the first year.
But the real story wasn’t just in the numbers - it was in the relationships. By creating a customer success strategy that put people first, we didn’t just grow accounts; we turned clients into advocates and everyday users into raving fans.

SalesBusiness-to-Business (B2B)

Kpmg

2 roles

Sales Project Manager

Promoted

Aug 2017 – Sep 2020 · 3 yrs 1 mo

When I stepped into the Sales Project Manager role at KPMG, I wasn’t just selling - I was solving.
Imagine sitting with a client, dissecting their challenges, and collaborating with our developers to craft tools that transformed their operations. It wasn’t about pitching products; it was about building partnerships. Every new market we entered or client we won was a testament to the trust we earned and the value we delivered.
For me, sales wasn’t just about numbers - it was about creating solutions that left a mark.

Business DevelopmentBusiness-to-Business (B2B)

Marketing manager

Oct 2014 – Aug 2017 · 2 yrs 10 mos

I spent nearly a decade at KPMG turning data into stories that connected us to our clients.
Picture this: crafting newsletters that spoke directly to client needs, coordinating alumni programs that brought old relationships back to life, and hosting events that made KPMG the room where it happened. Armed with tools like Factiva and Dow Jones, I dove into the numbers, emerging with insights that drove impactful campaigns.
My mission? To make every interaction resonate and turn our brand into a trusted ally.

Marketing StrategyB2B Marketing