A

Axel Sooriah

Co-Founder

Rennes, Brittany, France10 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Accelerated enterprise AI adoption at Atlassian.
  • Co-founded a product studio achieving €1.1M in 18 months.
  • Led Sales Engineering contributing to $36M pipeline.
Stackforce AI infers this person is a SaaS and Consulting expert with a strong focus on product management and AI solutions.

Contact

Skills

Core Skills

Product ManagementProduct MarketingProduct Strategy

Other Skills

User Experience (UX)LeadershipProduct EvangelismSolution ArchitectureSales EngineeringGuest LecturingInstructional DesignTeachingInstructor-led TrainingNonviolent CommunicationPodcastingManagementConsultingOnline MarketingGoogle Analytics

About

I work embedded with enterprise customers like CVS, Mercedes, Richemont and Starbucks — helping them move from AI pilots to production deployment. At Atlassian, I sit at the intersection of product, engineering and go-to-market. I run live technical sessions where I build agents and workflows with customers in real time. I translate messy business problems into working AI systems, then feed what I learn back into product teams. Before this, I co-founded Panash, a product studio that grew to €1.1M in 18 months. Before that, I shaped the Sales Engineering function at Coveo Qubit after a $40M Series C, contributing to $36M in pipeline. And before that, I was employee #1 at Advalo — an AI-driven Customer Data Platform — where I hired the team, designed the product, and signed our first enterprise clients. I care about AI that’s safe, practical, and genuinely useful in production environments.

Experience

Atlassian

Product Management Evangelist

Jan 2024Present · 2 yrs 2 mos

  • I embed with enterprise customers to accelerate their adoption of Rovo, Atlassian’s agentic AI platform and Jira Product Discovery, a purpose-built roadmapping app for product teams.
  • In practice this means: running live sessions where I build workflows and agents with customers in real time; teaching teams how to structure context for better AI outputs; running executive briefings and POC consultations with accounts across Mid-market, Enterprise and Strategic accounts; and feeding field signal directly back to product teams.
  • I also host Atlassian’s Product in Practice podcast, with episodes featuring product leaders from Lovable, Browser Company and Descript.
Product ManagementProduct Marketing

La product conf paris

Board Member

Sep 2023Present · 2 yrs 6 mos

Bpifrance

Principal Product Manager

Sep 2023Dec 2023 · 3 mos

  • Short engagement leading product for France’s sovereign wealth fund. Focused on digital banking and business tools serving entrepreneurs across 50 regional branches.

Panash

Co-Founder

Sep 2020Aug 2023 · 2 yrs 11 mos · Rennes, Brittany, France

  • Co-founded a boutique product studio and grew it from zero to €1.1M revenue in 18 months as a team of three.
  • Worked with product teams at companies including Atlassian, Contentsquare, Mirakl and Deezer to unlock new opportunities and improve how they build.
Product StrategyUser Experience (UX)Product MarketingLeadershipProduct Management

Product squad

Creator & Host

May 2020Present · 5 yrs 10 mos · France

  • Built and run the most listened-to French-speaking podcast for product managers, with over 80k downloads.
  • Used it to build lasting relationships with product leaders across Europe — relationships that contributed to €710K in closed business in FY2022.

11:fs

Product Lead

Sep 2019Sep 2020 · 1 yr · London, United Kingdom

  • Led core product teams at 11:FS Foundry building a modular core banking platform for banks and fintechs.
  • Owned ledger, transactional banking and back-office configuration.
  • Defined the hiring process and career path for the product team and hired three PMs.
  • Delivered a mobile banking app in under eight weeks with a small cross-functional team.

Verisure

Group Product Manager - Strategy & Digital Product

Sep 2018Aug 2019 · 11 mos · London, United Kingdom

  • Led global digital product at Europe’s largest monitored alarm company, with roughly two million monthly active users on the flagship mobile app.
  • Federated distributed teams across 15 markets under a shared product vision.
  • Drove acquisition and retention through four teams across iOS and Android, contributing to share price growth.

Barclays uk

VP - Mobile Platform & Innovation

Jul 2017Aug 2018 · 1 yr 1 mo · London Area, United Kingdom

  • Drove the product agenda for Barclays Mobile Banking — the UK’s most-used banking app at the time, with six million monthly active users.
  • Led a team of PMs across authentication, customer satisfaction and platform features.
  • Contributed to the app being ranked #1 in the UK by Forrester in 2018.
  • Personally trained 20 product managers in API programming using Node.js.

Qubit.

Head of Sales Engineering

Nov 2015Jun 2017 · 1 yr 7 mos · London Area, United Kingdom

  • Built and led the Sales Engineering function across Northern Europe after Qubit’s $40M Series C.
  • Led technical discovery with enterprise buyers, translated complex business problems into solution designs, and ran executive briefings for companies including BMW, Mercedes and Carrefour. Personally led 60 pre-sales engagements, contributing to $36M in pipeline.

Advalo

Product Manager

Jul 2014Oct 2015 · 1 yr 3 mos · Greater Rennes Metropolitan Area

  • Employee #1 at an AI-driven Customer Data Platform co-founded by ex-Google and ex-Yahoo engineers.
  • Hired and structured the engineering team, shaped the product from zero, and signed the first enterprise client — a fashion business with over €1bn in turnover.
  • Shipped the MVP in under 18 months. Advalo raised a $6M Series A in 2017.

Multiple

Early career

Jun 2012May 2014 · 1 yr 11 mos · France

  • > Monsieur Media — Co-founded a digital agency focused on web design, development and video content. Scaled through a co-working model bringing in specialist creative talent for client projects. (2012–2014)
  • > Plan.Net — Trainee front-end developer at one of Europe’s largest digital agencies, working on client projects in HTML, CSS, JavaScript and Typo3. (2009–2010)
  • > Orange Business Services — Customer relationship support and development analyst. (2008)

Actility

Product Marketing Consultant - Freelance

Jan 2011Jun 2014 · 3 yrs 5 mos · Greater Paris Metropolitan Region

  • Early-stage freelance engagement with an IoT platform company. Built their sales enablement, marketing and website content from scratch.
  • Actility has since raised $100M.

Education

IGR-IAE Rennes

Master's degree — Strategic and Operational Marketing

Jan 2012Jan 2014

Udacity

Artificial Intelligence Nanodegree

Jan 2019Present

Leiths School of Food and Wine

Certificate — Essential Cooking - Evening Course

Jan 2018Jan 2018

Université Rennes 2

Bachelor's degree — Business/Corporate Communications

Jan 2011Jan 2012

Université de Rennes I

MIAGE (MSc.) — Computer Science Applied to Business Management

Jan 2008Jan 2011

IUT de Rennes

DUT GEII (HND) — Electrical Engineering Technologies/Technicians

Jan 2006Jan 2008

Université de Rennes I

STS MIPE (BSc.) — Computational and Applied Mathematics

Jan 2005Jan 2006

Stackforce found 100+ more professionals with Product Management & Product Marketing

Explore similar profiles based on matching skills and experience