Sep 2025 – Present · 6 mos

Sep 2025 – Present · 6 mos

Mar 2025 – Present · 1 yr · Brooklyn, New York, United States

Feb 2025 – May 2025 · 3 mos

Dec 2024 – Present · 1 yr 3 mos

Dec 2024 – Feb 2026 · 1 yr 2 mos

Oct 2024 – Jul 2025 · 9 mos

Oct 2024 – May 2025 · 7 mos

Sep 2024 – Present · 1 yr 6 mos

Aug 2024 – Mar 2025 · 7 mos · Brooklyn, New York, United States

• I help get the best olive oil in the world in the hands of creators.

Oct 2021 – Aug 2024 · 2 yrs 10 mos · Brooklyn, New York, United States

• I help sell the best olive oil you'll ever squeeze. I oversee all of Graza's organic channels from strategy to community and help get it in the hands of the best creators online.

Aug 2024 – Nov 2024 · 3 mos

May 2024 – Sep 2024 · 4 mos · Remote

Feb 2024 – Oct 2024 · 8 mos

Dec 2023 – Jan 2025 · 1 yr 1 mo

Jun 2023 – Jan 2024 · 7 mos

Jun 2023 – Nov 2023 · 5 mos · Brooklyn, New York, United States

May 2023 – Aug 2023 · 3 mos

Jan 2023 – Dec 2023 · 11 mos

Jan 2022 – Present · 4 yrs 2 mos

Apr 2021 – Sep 2021 · 5 mos

Mar 2021 – Present · 5 yrs

• the best-tasting healthy ramen you will ever have.

Dec 2020 – May 2022 · 1 yr 5 mos

Mar 2021 – Dec 2021 · 9 mos

• Dovetale helps Shopify stores recruit, manage, and grow their sales with communities of people who love their product.
• Helping brands build their community online and off through affiliate and ambassador marketing. Kendall has worked with brands like Herbaly, PYT Beauty, and more.

Oct 2020 – Feb 2021 · 4 mos

Sep 2020 – Jun 2023 · 2 yrs 9 mos · New York, NY, United States

• Canopy is the first incubated brand out of Doris Dev - a product development agency based in NYC and HK helping brands with ideation to creation and more. Clients include Great Jones, Magic Spoon Cereal, LoveSeen, and more. Canopy is a completely reimagined humidifier.
• I have:
• Designed an organic distribution-first social strategy for launch and going forward as we focus on collaborations and educating the wellness + skincare consumers to establish Canopy as an expert account in the beauty and health space
• Worked closely with the Head of Marketing on brand voice development across platforms
• Driven conversions that have allowed us to make organic social a profitable platform MOM, especially through holiday
• Worked with graphic designer on developing educational creative of social platforms that have then been used for paid social campaigns
• Worked closely with the the Founders (Justin Seidenfeld + Lucas Lappe), Head of Marketing (Eric Neher), Head of CX (Michael DeSantis), and Graphic Designer (Nanjin Li) holding Social All-Hands calls to make sure all questions were answered and agendas were set
• December 2020* Beat growth goals for organic social MOM in 2020 through interest-based marketing tactics -> finished at 70% above plan
• Used given inventory strategically to maximize potential with influencers to expose Canopy to like-minded audiences, experts in the field through various activations (IGTVs, IG Takeovers, Giveaways)
• Spearheaded successful giveaways with brand partners such as Touchland, Verb Energy, and more
• Engaged valuable brand partners for collaborations focused on educating both audiences on important factors of skin health
• Effectively managed community and social CX to make sure all questions are answered and that Canopy is truly your skincare BFF
• Expanded my editorial background through learning more about SEO & contributing to the blog oalong with writing an number of guest blogs seen on sites such as Suave Women

Feb 2020 – Apr 2020 · 2 mos · New York, United States

• After recommending a few switches to their content that resulted in a 750% increase in engagement within the first post, I was brought on to the team at Gregorys Coffee to handle and manage their omni-channel social media strategy ranging across Facebook, Twitter, and mainly Instagram. With this role, I was in charge of:
• creating, organizing, strategizing, and librarying content to be used on said channels and for any marketing collateral such as e-mail promotions, their Gregorys Coffee App, and/or website. Together with Kristin, Head of Marketing + Partnerships, we were able to kick Gregorys’ rebrand into action earlier than planned, engage deeper with the Gregular community through DR tactics and give structure to that side of the business through my custom graphic design, e-mail templates, and more (see in link attached)
• managing and scaling all marketing initiatives including website, app downloads, digital acquisition, retail, SMS and social based on KPI goals
• working across multiple disciplines such as handling content creation (food photography, direct response creative, graphic design etc), influencer outreach, e-mail marketing, copywriting, and blogging
• Working closely with the leadership (Founder, CEO, CFO) to establish growth strategies for App Rewards ranging from speciality offers on drinks/food to celebrating holidays by bringing in a Valentine in exchange for a $1 drink which got sent to over 275,000+ people weekly

Jun 2018 – Jul 2019 · 1 yr 1 mo · Pennsylvania, United States

• executed and strategized a plan for omni-channel social media strategy for Facebook, Instagram, and Facebook Ads
• worked closely with the founders to establish and strategize growth strategies for future product launches help support revenue goals
• relaunched and scaled the Vitauthority Affiliate Program that integrated with Shopify site and BrandChamp, an affiliate marketing platform
• in charge of cataloguing possible affiliates and handled all out-reach efforts and negotiations
• scaled affiliate program by 3,150% in size within the first 30 days
• 350% increase in affiliate sales in first 30 days
• led digital rebrand in creative direction and content for social media platforms
• 327% increase in engagement after rebranding social media channels in first 30 days
• worked closely with Head of Growth creating Facebook/Instagram Direct Response video & photo ad creative for launches such as their Daily Greens and Multi-Collagen Capules
• Before consulting, I worked with the team to create a free recipe book highlighting Vitauthority's Multi-Collagen Protein. I was in charge of creative direction, recipe development, and content for the book. This book is given to anyone who purchases a tub of their MCP. This book resulted in UGC content for the Vitauthority social channels as over 250,000 people have received a copy.

Jan 2018 – Jan 2018 · 0 mo · New York, United States

• I developed + published recipes for BPN's website and social media channels along with being charge of creative direction + content. These recipes were also accompanied with a blog post used for SEO through Shopify site. These recipes were made to highlight the versatility of BPN's line of now #1 selling protein powders in the market and how all powders don't need to only be used for your standard protein shake.

Nov 2017 – Present · 8 yrs 4 mos · Greater New York City Area

• The Flexible Foodie is an Instagram account that communicates an intuitive way of living where your diet works with your life, not the opposite way around. Thoughtful living, but still eating the foods you love or eating to reach whatever your goal may be.
• After years of dealing with an eating disorder due to all the wrong nutritional information that existed, I sat in my college dorm room at UVM and made my Instagram account live and private with no intent of growth. It acted as an accountability journal as I wanted to get better. I posted my dimly lit pictures of microwaved sweet potatoes and Quest protein bars every single day and found others who were in my shoes, but also was able to educate myself about what existed, which was another reason I fell in love with nutrition, dietetics, and human biology. I didn't make the account public for many years until I realized I accidentally pressed 'Post To Facebook'.
• The Flexible Foodie is now on three platforms followed by almost 50,000 men & women filled with healthy good mood food recipes, looks into my life, and more.
• I have been featured in Delish, Everyday Health, V Magazine, InStyle and named as one of the 50 Influencers to Know at Expo East/West by New Hope Network.
• I have and continue to work with brands on UGC ad campaigns and branded partnerships and now consult with CPG health + food brands when it comes to brand marketing, influencer marketing and content creation.
• Partners + Collaborations have included: Hinge, Harmless Harvest, Hint, Snap Kitchen, La Colombe, Whisps, Maranatha, Premier Protein, Noosa Yoghurt, Pyure + many more

Sep 2017 – Aug 2022 · 4 yrs 11 mos · Hoboken, New Jersey, United States

• While starting to freelance with restaurants while in school and working in retail, I came across O'Bagel - the #1 Bagel In NJ. Since first walking in, I knew I would become part of the family. Three years later, we have been featured in top food publications, on TV, ship nationwide, and are now about to enter the DTC market with a game changer product coming Early 2021.
• As the Marketing Manager, I have:
• worked closely with Stephen El-Hassan, co-owner, to create content that get's exposed to our vast and loyal "O'Bagel Family" on our social platforms, mainly Instagram, Facebook, and Tiktok
• engaged with top food publications and shows that have led to features in Food Network, Man vs. Food, Delish, and more
• managed community and created content on O'Bagel's rapidly growing Instagram account while helping our Tiktok associate in managing community development on O'Bagel's Tiktok, which grew from 1K to 15K in 72 hours and significantly increasing nationwide sales

Aug 2017 – Present · 8 yrs 7 mos · Greater New York City Area

• Helping brands understand that likes don't equal dollars, but a story and connection to your audience will always be the golden ticket to ensuring acquisition.
• Through creating content that elicits a response whether it be a conversation in the comments, a share to a friend, or a save to read up on later, you will build true brand equity and a loyal, engaged following. I consult with brands find clarity in their goals when it comes to social and influencer marketing.
• Each post has a goal. Each asset has a place and is created with the audience in mind. Each strategy is built as if we are in the customer's shoes. I focus on objective.
• Current and former clients include:
• Canopy (Doris Dev)
• Graza
• Starday Foods
• Chubby Snacks
• Barcode
• Simulate (NUGGS)
• immi
• Gregory's Coffee
• Verb Energy Co.
• HYKU
• O'Bagel
• + MORE
• Offerings include: Social Media Consulting, UGC Acquisition, Influencer Marketing + Seeding Strategy, Social + Community Management

Oct 2016 – Jun 2017 · 8 mos · Greater New York City Area

• Spoon University is the everyday food resource for our generation, on a mission to make food make sense. You can find the simplest recipes, the most obvious hacks you can’t believe you didn’t know, and the best restaurants around your college campus that you haven’t found yet.
• They're always helping teach the next generation of journalists, marketers and event planners the best practices in digital media. Currently with over 240 chapters, Spoon University is continuously inspiring students to write, photograph, film, and more.
• As the Social Media Intern, my duties included:
• producing pins for our Pinterest page and integrating them with custom UTM codes
• librarying content for our Instagram, Facebook, and Twitter accounts with a collective following of over 1 Million
• Scheduling out cross promotions with other publications (Refinery29, Popsugar, etc) and content via Buffer for Instagram, Twitter, and Facebook along with being in charge of copy for those posts
• Helped in launching Spoon Healthier, Spoon's vertical focused on mental, emotional, and physical health of college students. I handled community development, influencer outreach, and worked alongside the marketing team to develop and work on an overall content strategy.
• reported week to week trends across our social followings via Google Sheets

Oct 2016 – Jan 2017 · 3 mos · Hunter College

• Founded Hunter College's Spoon University Chapter in 2016. I took the role of Founder + Marketing Director. During this time, I was also interning at Spoon's HQ. I managed a team of 5 students under me who I worked with to delegate partnerships with other clubs + restaurants around Hunter, creative and more. I handled the social media accounts and was able to quickly grow our social media platforms organically through UGC content from Hunter students and restaurants in the surrounding area. I also set up a partnership with Dos Toros to allow students to get special deals during major testing weeks on campus.

Jul 2016 – Jan 2018 · 1 yr 6 mos · Greater New York City Area

• Responsible for educating and informing our customers about our products and making sure they receive the best experience. I help with showing new employees how to sell on the floor, become more comfortable with customer interactions, use our sales technology, and more.

Apr 2014 – Oct 2016 · 2 yrs 6 mos · Greater New York City Area

• Contribute to positive team environment
• Partake in selling and client interactions
• Help new associates in daily operations, sales techniques, loss prevention protocol, and representing the brand as a whole
• IT expertise through the use of our “Single Swipe” ordering system along with the use of our Intranet to look at inventory and performing "send sale" transactions with other stores around the country
• Ringing transactions effectively and quickly
• Provide styling and fit advice to customers
• Currently one of the longest standing employees at the store

Jan 2013 – Jan 2014 · 1 yr · Greater New York City Area

• I helped gather various information for major medical research conferences and write them up within Excel spreadsheets. I researched global and national companies for their CEOs, CMOs, etc.
• I completed research that should have taken a long time, in only a few hours.
• I took pride in what I contributed and to how I helped supply the office with significant information that was needed to help set up their conferences and fill in any missing gaps in their database.