Sep 2023 – Apr 2024 · 7 mos

Jun 2019 – May 2024 · 4 yrs 11 mos

• Owner & Brand Strategist of Kreative Digital Media Solutions.
• Provide end-to-end digital marketing and content strategy services to diverse clients across beauty, lifestyle, FMCG, BFSI, and hospitality industries
• Develop and execute comprehensive social media strategies, content calendars, and campaign frameworks tailored to client objectives and target audiences
• Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter), including content creation, community management, and organic response handling
• Design and implement integrated marketing campaigns, including product launches, seasonal promotions, cause-marketing initiatives, and brand awareness drives
• Execute basic media planning and buying for Facebook and Instagram ad campaigns, optimizing budget allocation and targeting parameters
• Deliver monthly performance reports with actionable insights on engagement metrics, reach, conversions, and ROI
• Collaborate with cross-functional teams, including designers, copywriters, and video production specialists,s to ensure cohesive brand messaging

May 2018 – Dec 2018 · 7 mos · Mumbai, Maharashtra, India · On-site

• Pitched and won business for major brands including Colgate, Palmolive, McCain, LUX, Marico, PUMA, Tata Motors, and Dove
• Developed content themes, creative briefs, and editorial calendars aligned with brand guidelines and marketing objectives Coordinated with creative teams and brand stakeholders to ensure seamless campaign delivery

Jan 2018 – Apr 2018 · 3 mos · Mumbai, Maharashtra, India

Oct 2016 – Dec 2017 · 1 yr 2 mos · On-site

• Managed comprehensive social media strategy and execution for high-profile clients including Foster's, Miller (SAB Miller), Aditya Birla Capital
• Led the "Damn Cold Trip" contest campaign for Foster's, achieving 12.4 lakh+ video views and 26% average completion rate with highest post impressions of 21.7 lakh
• Executed Miller's VH1 Supersonic Goa partnership campaign, delivering 40.3 lakh impressions, 32 lakh reach, and 4,060+ engagement through innovative on-ground and digital integration
• Conceptualized and executed brand launch campaign for Aditya Birla Capital, resulting in 11M video views, 440M online exposures, 3.8 lakh engagements, and 10K+ organic conversations

Dec 2015 – Oct 2016 · 10 mos · On-site

• Managed comprehensive social media strategy and execution for high-profile clients including Foster's, Miller (SAB Miller), Aditya Birla Capital
• Led the "Damn Cold Trip" contest campaign for Foster's, achieving 12.4 lakh+ video views and 26% average completion rate with highest post impressions of 21.7 lakh
• Executed Miller's VH1 Supersonic Goa partnership campaign, delivering 40.3 lakh impressions, 32 lakh reach, and 4,060+ engagement through innovative on-ground and digital integration
• Conceptualized and executed brand launch campaign for Aditya Birla Capital, resulting in 11M video views, 440M online exposures, 3.8 lakh engagements, and 10K+ organic conversations

Aug 2015 – Aug 2015 · 0 mo · Mumbai Metropolitan Region

• Freelanced for FatMU Pro Make-up Academy at the Lakme Fashion Week'15.
• Mandates handled: Twitter & Instagram
• Work: Live coverage of the event on both the platforms.

Jan 2015 – Dec 2015 · 11 mos · Mumbai Metropolitan Region · On-site

• Executed social media marketing strategies and daily content management for multiple client brands Created content calendars, graphics coordination, and community management
• Supported senior team members in campaign ideation, client presentations, and performance reporting Managed brand monitoring and competitive analysis to inform content strategy
• Managed campaigns for Habitat for Humanity India including Equal Streets event activation and awareness campaigns on housing and sanitation
• Led social media strategy and execution for premium beauty brands Clinique and Estée Lauder, managing daily content, topical posts, and product launches
• Conceptualized and executed the "#FaceForward" campaign for Clinique targeting millennial audiences, driving significant brand engagement and user-generated content
• Managed Breast Cancer Awareness Campaign (Clinique x Uber partnership), creating integrated social media content that generated 500K+ impressions and meaningful social impact

Jun 2014 – Dec 2014 · 6 mos · Mumbai Metropolitan Region · On-site

• Supported social media operations and content creation for agency clients
• Assisted in campaign execution, social media scheduling, and community engagement Conducted social listening and competitor analysis to support strategic recommendations Collaborated with creative teams on visual content development

Apr 2013 – May 2013 · 1 mo · Mumbai Metropolitan Region

• Media Coverage, Media reports, Daily tracking of news. Event Coverage.