Apr 2012 – Sep 2013 · 1 yr 5 mos · New Delhi, Delhi, India · On-site

• Actively worked on the franchise expansion of leading brands like Mahindra Retail – Mom & Me and Prestige (kitchen appliances), handling client interactions, investor profiling, and regional outreach.
• Involved in identifying and onboarding potential franchise partners across India — with a focus on evaluating their background, investment capacity, and alignment with brand goals.
• Assisted in preparing project feasibility reports, conducting primary assessments on ROI, payback period, and store-level viability.
• Managed franchise queries across India — helping scale operations in both Tier-1 and Tier-2 cities.
• Played a key role in facilitating franchise meetings, brand presentations, and pitch decks for investors and entrepreneurs.
• Acted as a bridge between client brands and prospective franchisees, ensuring smooth onboarding, documentation, and compliance.
• Worked closely with internal senior consultants and client-side teams to support store launches and handover processes.
• This experience shaped my early understanding of business development, investor relations and multi-location expansion.