Oct 2022 – Jun 2024 · 1 yr 8 mos · Limassol, Cyprus

• Data Driven Lab is an international IT company that owns FBS.com and other brokerage services, operating in over 150 countries and serving a collective user base of over 23 million.
• Key Achievements
• 🚀 Developed and implemented a product strategy for an Indonesian brokerage firm, introducing a new value proposition by redesigning the website, creating a new app, and integrating a payment system within a 6-month timeframe, resulting in a significant increase in users.
• 🚀 Improved the onboarding process by reducing the number of steps, addressing usability issues, integrating a new facial recognition solution, and rewriting the copy, resulting in a significant increase in the conversion rate from registration to deposit.
• 🚀 Successfully launched a unique brokerage account type in Indonesia and refined the acquisition funnel, resulting in a significant increase in account openings and a significant, undisclosed boost in revenue.

Aug 2021 – Jul 2022 · 11 mos

• Uchi.ru is CIS largest online education platform, serves over 12 million students with interactive learning through a subscription-based model
• Key achievements
• 🚀 Significantly increased teachers engagement by introducing all-Russia project for teachers, orchestrating the cumulative work of product and marketing departments
• 🚀 Improved the registration to activation conversion rate by addressing key issues in the funnel
• 🚀 Increased active teacher participation by introducing new state exam preparation feature

Aug 2020 – Aug 2021 · 1 yr

• Avito is the world's most visited classifieds service, with 50 million monthly users and approximately 120 transactions per minute.
• Key achievements
• 🚀 Led the launch of the shopping cart which is unique for classifieds and achieved an increase in average order value, working closely with the shipping and billing teams.
• 🚀 Managed over 10 experiments, resulting in an uplift in conversion rates from the product page to purchase

Jul 2017 – Aug 2020 · 3 yrs 1 mo

• MyBook is a leading CIS online e-book and audiobook subscription service with over 10 million users
• Key Achievements
• 🚀 Successfully implemented over 15 monetization experiments, including an upsell strategy and an innovative and unique 'rent-a-book' pricing model, which together resulted in a significant revenue increase.
• 🚀 Managed the launch of a new audiobook product including major updates to the app, website, and CRM system, resulting in an audience growth.
• 🚀 Led the major relaunch of MyBook.ru, managing three teams and delivering an increase in revenue along with significant improvements in key metrics.

Jul 2015 – Jul 2017 · 2 yrs

• Key achievements
• 🚀 Led the development and launch of Android and Windows apps, resulting in a 70% increase in audience size.
• 🚀 Launched a new product tailored to the B2B market, resulting in a 30% increase in revenue.

Feb 2011 – Jul 2015 · 4 yrs 5 mos

• Enaza was a leader in Russia's digital content aggregation, specializing in video games, music and e-books, serving a user base of 5 million.
• Key achievements
• 🚀 Successfully launched three interactive e-books, featured on the AppStore, achieving over 100,000 downloads.
• 🚀 Managed the development, launch and growth of two mobile apps for iOS and Android aimed at e-book distribution, using both subscription and single-copy sales models, resulting in 60,000 downloads.