Nov 2018 – Jul 2019 · 8 mos · London Area, United Kingdom

• During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Oct 2018 – Present · 7 yrs 5 mos · London, United Kingdom

• At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we focus everyone on the most impactful work.

Jun 2015 – Jan 2019 · 3 yrs 7 mos · London, UK

• I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Aug 2012 – Jun 2015 · 2 yrs 10 mos

• I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Jan 2011 – Aug 2012 · 1 yr 7 mos

• Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Feb 2009 – Jan 2011 · 1 yr 11 mos

• Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
• + Led pricing in North America.
• + Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
• + Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Feb 2007 – Jan 2009 · 1 yr 11 mos

• Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Jan 2006 – Jan 2007 · 1 yr

• Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Mar 2004 – Dec 2005 · 1 yr 9 mos

• + Originally hired to oversee developer marketing
• + Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
• + Ran PayPal’s first consumer engagement campaigns
• + Launched Website Payments Pro, which currently generates over $100M revenue/year.

Jan 2003 – Nov 2003 · 10 mos

• Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Oct 1997 – Dec 2000 · 3 yrs 2 mos

• + Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
• + Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Dec 2000 – Oct 2002 · 1 yr 10 mos

• Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

Jan 1997 – Jan 1999 · 2 yrs

Jan 1996 – Jan 1997 · 1 yr

• Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.