Shreya Shively

Business Development Executive

London, England, United Kingdom15 yrs 2 mos experience
Highly Stable

Key Highlights

  • Expert in social media and digital content strategy.
  • Proven track record in driving product adoption.
  • Strong background in brand partnerships and influencer marketing.
Stackforce AI infers this person is a Digital Media and Marketing expert with a focus on content strategy and brand partnerships.

Contact

Skills

Core Skills

Product StrategySocial MediaContent StrategyInfluencer MarketingBusiness Strategy

Other Skills

Stakeholder ManagementProject ManagementSocial Media StrategyBrand PartnershipsDigital StorytellingMonetizationRevenue PlanningClient PitchesSponsorship SolutionsRevenue OptimizationAd Sales StrategyAnalyticsCreative WritingManagement ConsultingCompetitive Analysis

About

I live and breathe social media and digital content by day. I’m a writer by night. And a part time potter, somewhere in between. After 15 years in consulting, media and tech - working across strategy, brands and creators - if there’s one thing I believe in, it’s the power of stories that feel human. That’s what it always comes down to. At Meta, I worked as a product expert in the Global Partnerships team, supporting product GTM and driving adoption through education, events, and programs. The role sharpened my project and stakeholder management skills, and gave me the opportunity to work closely with creators, public figures, and scaled communities, while advising brands on their social media strategy. I also got to meet and moderate panels with some of the biggest names in pop culture - perhaps my favourite perk of the job. Before Meta, I helped grow one of India’s leading digital storytelling startups, Terribly Tiny Tales, where I built brand partnerships, launched award-winning content IPs on Instagram & YouTube, scaled a content-first business model and, just as importantly, helped decide what colour the walls should be painted and lobbied hard for better coffee in the pantry. Whether it’s launching a product, shaping a brand voice, or building trust with creators - I bring a mix of editorial instinct, strategic clarity, and product depth to the table. I’m a published writer and a storyteller at heart. I truly believe in the power of content - and love bringing it to life in everything I do. I've recently taken a leap, left my dream job and moved to London, and am giving myself space to explore what's next. I'm excited about senior roles and projects where I can bring my expertise to the worlds of content, product, and culture.

Experience

Meta

Partner Solutions Manager | Global Partnerships

Oct 2021Jul 2025 · 3 yrs 9 mos · Mumbai, Maharashtra, India · Hybrid

  • Drove adoption of key Meta products (WhatsApp Channels, Instagram Broadcast Channels, Edits & GenAI) among top creators and public figures, accelerating platform penetration in India. Designed and executed creator-led programs, IPs & national events that boosted Reels engagement across Instagram. Partnered with Product teams to customize solutions for high profile sporting events.
Product StrategyStakeholder ManagementProject ManagementSocial Media StrategySocial Media

Terribly tiny tales

Chief Revenue Officer

Dec 2017Oct 2021 · 3 yrs 10 mos · Mumbai, Maharashtra, India · Hybrid

  • Scaled a creator-first content startup, leading brand partnerships, monetization, and product strategy. Partnered with 100+ brands (across CPG, tech, lifestyle, auto) to deliver digital storytelling campaigns on Instagram, Facebook, and YouTube. Created award-winning content IPs that drove brand engagement and audience growth.
Brand PartnershipsContent StrategyDigital StorytellingMonetizationInfluencer Marketing

Star tv network

Senior Manager - Product & Revenue Strategy

Dec 2016Dec 2017 · 1 yr · Mumbai, Maharashtra, India · On-site

  • Drove revenue planning, pricing, and packaging for marquee sports properties including the Pro Kabaddi League and Grand Slam tournaments. Led high-value client pitches, developed bespoke sponsorship solutions, and received the MD’s Award for Outstanding Performance.
Revenue PlanningClient PitchesSponsorship SolutionsBusiness Strategy

Times network

Senior Manager - Revenue Strategy and Planning

Aug 2014Dec 2016 · 2 yrs 4 mos · Mumbai, Maharashtra · On-site

  • Evaluated new revenue avenues and optimized existing TV revenue streams, while setting up and enhancing internal processes to strengthen ad sales and brand solutions. Helped define sales targets across teams and designed strategies to achieve them, supported by in-depth analytics and pricing models.
Revenue OptimizationAd Sales StrategyAnalyticsBusiness Strategy

Media pro enterprise india private limited

Assistant Manager - BD & Strategy

Nov 2013Aug 2014 · 9 mos · Mumbai, Maharashtra

Ernst & young

Consultant - Advisory Services - Media & Entertainment

Jan 2011Nov 2013 · 2 yrs 10 mos · Mumbai Area, India

Balaji telefilms ltd.

Management Trainee, Motion Pictures

May 2010Jan 2011 · 8 mos

Sony entertainment television

Summer Intern, MAX Research

May 2009Jul 2009 · 2 mos

Education

Mudra Institute of Communications Ahmedabad (MICA)

PGPCM

Jan 2008Jan 2010

Shri Ram College of Commerce (SRCC)

B.A. (Honours) — Economics

Jan 2005Jan 2008

Springdales School

Jan 2005Present

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