Jun 2011 – Aug 2016 · 5 yrs 2 mos · Mumbai Area, India

• GREEN BOX, a home delivery service of fresh fruits and vegetables for hassled folks who are stretched for time. EASY, FRESH, FAIR are the three Green Box promises.
• Set up from scratch and set up the sourcing, supply chain and logistics infrastructure required for this operations intensive venture. Has set up a solid base and looking to expand geographically.

Oct 2010 – Present · 15 yrs 5 mos · Mumbai Area, India

• The creator of the first and only premium brand of organic alphonso mangoes delivering the unique AAMRAI experience from our mango orchards in the Konkan heartland (Western Coast of India) to your plate. "AAMRAI" means mango farm in the native Marathi tongue and it signifies that the brand stands for tradition and organic farming techniques coupled with modern packaging, logistics and a fresh mindset. We are the sole certified organic brand of alphonso mangoes with USDA, JAS and Bio Suisse organic certifications.
• Started the brand from scratch and has built it into one of the largest premium mango brands in India. Established strong supply chain links and marketing networks to expand the brand presence. Created a strong high-end brand with a focus on luxurious, vibrant packaging. Focused on transcending a fruit commodity into a unique gifting/consumption experience.

Jan 2008 – Jul 2011 · 3 yrs 6 mos · Mumbai Area, India

• Set up an equity derivatives hedge fund focused on the Indian Capital Markets. Used delta hedged strategies and option strategies such as calendar spreads and covered calls to generate optimal returns for clients while managing risk.

Jun 2005 – Jan 2006 · 7 mos · Chennai Area, India

• Handled equity car retail sector for the Credit Suisse, USA desk and derivatives MSCI portfolio for Deutsche Bank, London desk

Mar 2003 – Mar 2005 · 2 yrs · Mumbai Area, India

• Started from scratch and managed a chain of organised grocery retail stores in Mumbai.

Feb 2003 – Mar 2004 · 1 yr 1 mo · Bengaluru Area, India

• Responsible for identifying, finalizing and opening new store locations across Bangalore. A project management role involving several departments from within Fabmall as well as external agencies.